helpful slides for electronic commerce

7/23/2019 Helpful slides for electronic commerce

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E-commerce

Overview of ElectronicCommerce


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1. Defne electronic commerce (EC) and

describe its various categories.2. Describe and discuss the content and

ramework o EC.

3. Describe the maor t!"es o EC

transactions.#. Discuss e$commerce 2.%.

&. Describe social commerce and socialsotware.


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'. nderstand the elements o the digital world.

. Describe the drivers o EC as the! relate tobusiness "ressures and organi*ationalres"onses.

+. Describe some EC business models.

,. Describe the benefts o EC to organi*ations-consumers- and societ!.

1%.ist and describe the maor limitations o EC.


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/ocial networking continues to grow

E0"ansion o social e$commerce "latorm

obile com"uting begins to rival C

ocali*ation o e$commerce (rou"on)

E0"losive growth in online video viewing

Continued "rivac! and securit! concerns

E-commerce Trends 2011-2012


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4irst 1' !ears o e$commerce

5ust the beginning

6a"id growth and change

7echnologies continue to evolve ate0"onential rates

Disru"tive business change

8ew o""ortunities

The First 30 Seconds


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se o 9nternet and :eb to transact business

7he "rocess o bu!ing- selling- or e0changing"roducts- services- or inormation via com"uternetworks

ore ormall!;

Digitall! enabled commercial transactionsbetween and among organi*ations andindividuals

What is E-commerce?


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E$business;

< broader defnition o EC that includes not ustthe bu!ing and selling o goods and services-but also servicing customers- collaborating withbusiness "artners- and conducting electronictransactions within an organi*ation

Digital enablement o transactions and"rocesses within a frm- involving inormations!stems under frm=s control

Does not include commercial transactions

involving an e0change o value acrossor ani*ational boundaries

E-commerce vs. E-business


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E$commerce technolog! is di>erent- more

"owerul than "revious technologiesE$commerce bringing undamental changes to

commerce

7raditional commerce;assive consumer

/ales$orce driven

4i0ed "rices

9normation as!mmetr!

Why Study E-commerce?


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Pure versus Partial E

EC can take several orms de"ending on the degree odigiti*ation

1. the "roduct (service) sold

2. the "rocess (e.g.- ordering- "a!ment-ulfllment)

3. the deliver! methodbrick$and$mortar (old econom!) organi*ations

?ld$econom! organi*ations (cor"orations) that"erorm their "rimar! business o>$line- selling "h!sical"roducts b! means o "h!sical agents

virtual ("ure$"la!) organi*ations?rgani*ations that conduct their business activitiessolel! online

click$and$mortar (click$and$brick) organi*ations

?rgani*ations that conduct some e$commerceactivities- usuall! as an additional marketing channel


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electronic market (e-marketplace)


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1. biAuit!

2. lobal reach

3. niversal standards

#. 9normation richness

&. 9nteractivit!

'. 9normation densit!

. ersonali*ationBcustomi*ation

+. /ocial technolog!

%ni&ue Features o# E-commerce

Technolo'y


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intranet


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Classifed b! market relationshi"

usiness$to$Consumer (2C)E$commerce model in which businesses sell to individual

sho""ersusiness$to$usiness (2)E$commerce model in which all o the "artici"ants are

businesses or other organi*ationsConsumer$to$Consumer (C2C)

E$commerce model in which individuals use the 9nternetto sell "roducts or services to organi*ations or individualswho seek sellers to bid on "roducts or services the! need

Classifed b! technolog! used

eer$to$eer (2)

obile commerce ($commerce)

Ty$es o# E-commerce


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location-based commerce (l-commerce) targeted to individuals in s"ecifc locations- at s"ecifc times

intrabsiness EC internal organi*ational activities

bsiness-to-employees (!"E) organi*ation delivers services- inormation- or "roducts to its

individual em"lo!ees collaborative commerce (c-commerce)

individuals or grou"s communicate or collaborate online e-learning

7he online deliver! o inormation or "ur"oses o training oreducation e-government

a government entit! bu!s or "rovides goods- services- orinormation rom or to businesses or individual citi*ens

Exc#ange < "ublic electronic market with man! bu!ers and sellers

+ther Ty$es


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$#e %tre of EC

&eb "'

7he second$generation o 9nternet$basedservices that let "eo"le collaborate and shareinormation online in "erceived new wa!s

such as social networking sites- wikis-communication tools- and olksonomies


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:orldwide network o com"uter networks built on

common standards

Created in late 1,'%s

/ervices include the :eb- e$mail- fle transers-

etc.

Can measure growth b! looking at number o9nternet hosts with domain names

The ,nternet


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ost "o"ular 9nternet service

Develo"ed in earl! 1,,%s

rovides access to :eb "ages

7 documents that ma! include te0t- gra"hics-animations- music- videos

:eb content has grown e0"onentiall!oogle inde0es between & F 1%% billion "ages

The Web


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recursors;

a0ter ealthcareElectronic Data 9nterchange (ED9)

1,,&; eginning o e$commerce

4irst sales o banner advertisements

E$commerce astest growing orm o commerce innited /tates

+ri'ins ro(th o# E-commerce


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7he 9nternet and :eb; 5ust two o a long list o

technologies that have greatl! changedcommerce


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E0"ensive technolog!

/o"histicated skill set

ersistent cultural attraction o "h!sical marketsand traditional sho""ing e0"eriences

ersistent global ineAualit! limiting access to

tele"hones and com"uters

/aturation and ceiling e>ects

Potential /imitations on the

ro(th o# 2 E-commerce


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1,,&$2%%%; 9nnovation

Ge! conce"ts develo"ed

Dot$comsH heav! venture ca"ital investment

2%%1$2%%'; Consolidation

Em"hasis on business$driven a""roach

2%%'$resent; 6einventionE0tension o technologies

8ew models based on user$generated content-social networks- services

E-commerce! rie# istory


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bsiness model

< method o doing business b! which acom"an! can generate revenue to sustainitsel

E usiness odels


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/i0 elements o a business model include descri"tionso;1. Customers to be served and the com"an!=s relationshi"s

with these customers including customers valueproposition

2. er3. 7he business process reAuired to make and deliver the

"roducts and services#. 7he resources reAuired and the identifcation o which ones

are available- which will be develo"ed in house- and whichwill need to be acAuired&. 7he organi*ation=s supply chain- including suppliers and

other business partners'. 7he revenues e0"ected (revenue model)- antici"ated costs-

sources o fnancing- and estimated "roftabilit! (fnancialviability)

E usiness odels


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revene model

Descri"tion o how the com"an! or an EC "roect willearn revenue7he maor revenue models are;

/ales 7ransaction ees /ubscri"tion ees


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EC usiness odels

?nline direct marketing

Electronic tenderings!stems.

8ame !our own "rice

4ind the best "rice


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tendering (bidding) system

odel in which a bu!er reAuests would$besellers to submit bidsH the lowest bidder wins

name-yor-own-price model

odel in which a bu!er sets the "rice he or

she is willing to "a! and invites sellers tosu""l! the good or service at that "rice

EC usiness odels


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a*liate marketing


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SEs

/mall$to$medium enter"rises

grop prc#asing

Kuantit! (aggregated) "urchasing thatenables grou"s o "urchasers to obtain a

discount "rice on the "roducts "urchased

EC usiness odels


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e-co-ops


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social networks

:eb sites that connect "eo"le with s"ecifedinterests b! "roviding ree services such as"hoto "resentation- e$mail- blogging- etc.

usiness$oriented networks are social

networks whose "rimar! obective is toacilitate business

/ocial and usiness

8etworks


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corporate portal

< maor gatewa! through which em"lo!ees-business "artners- and the "ublic can enter acor"orate :eb site

7he Digital Enter"rise

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