helping association members accept and embrace online learning
TRANSCRIPT
Helping Association Members Accept And Embrace Online Learning
iCohere, Inc.Walnut Creek, CA Washington, DC
iCohere.com
Lance A. Simon, CVEPExecutive Vice President
The views expressed and examples shown here do NOT represent any official views of, nor endorsement by, any professional organization or any agency of the U.S. Government.
iCohere educational webinars provide 0.5 credits toward CAE application or renewal professional development requirements. Live attendees only.
Special guest:Jo Lynn Deal
myMarketing Cafe
About Your Trainers
Lance Simon: Lance Simon, executive vice president for iCohere, has 30 years of experience selling, implementing, and managing enterprise software products and services. He has helped organizations as varied as American Speech-Language-Hearing Association (ASHA) and U.S. Government Publishing Office (GPO) build robust eLearning programs.
Jo Lynn Deal: Jo Lynn Deal, president of My Marketing Cafe, helps organizations build integrated marketing programs using today’s digital channels. She has worked with corporations, associations and nonprofits of all sizes. Visit MyMarketingCafe.com or email [email protected]
iCohere® Unified Learning System
• Custom development shop since 1987• Platform first launched in 2001• Headquarters in Walnut Creek, CA• Independent, owned by CEO/Co-founder• Developed and cloud managed by iCohere• On U.S. Government Federal GSA schedules• Section 508 Accessibility
First! Housekeeping Items• This session is being recorded
• No fees are paid to Amanda Batson for this presentation
• Audio: Internet or Phone
• Send us your questions & comments through Chat. Your name is displayed. No product questions or self-promotions.
• We remove the attendee list and chat from the session archive.
• In about an hour: webinar archive and slides available from inside the iCohere Academy!
Next! Session Learning Objectives
At the conclusion of this session you should understand…
• why members resist online learning
• key steps to successfully introduce the virtual setting
• when and why to engage members before the event(s)
• real world examples of associations using online learning
• elements of the iCohere unified learning system
And… Disclosures• Lance A. Simon, CVEP is Executive Vice President for iCohere and
the instructor of the Meetings Without Walls™ course.
• This presentation is provided free and with no obligation for practitioners and consultants only. We follow-up with all program registrants.
• Competitors are not allowed to participate in this live program or to view the program archive.
Key Reasons Members Resist Online Learning
Your association is ready to develop or expand an online elearning program, but your members are resisting. Here is why they are resisting.
• New technology, concerns about competency
• Loss of human interaction, networking
• Higher cost of programs or membership?
• More work
• Fear, Uncertainty, Doubt (FUD)!
Resistance To Engagement (Participants)
• Multi-tasking
• Boredom
• Lack of buy-in
• Lack of shared purpose
• Fear of looking “unprofessional”
• Fear of being caught “not knowing”
7 Steps to Successfully Introduce Members to a Virtual Setting
Strategy: Why Go Virtual?
YOUR ORGANIZATION wants/needs to…
• Reduce meeting/training cost, increase ROI
• Expand meeting/training reach
Strategy: Why Go Virtual?YOUR ORGANIZATION wants/needs to…
• Reduce meeting/training cost, increase ROI
• Expand meeting/training reach
• Help meet/exceed CO2 reduction goals
Strategy: Why Go Virtual?YOUR ORGANIZATION wants/needs to…• Reduce meeting/training cost, increase ROI• Expand meeting/training reach • Help meet/exceed CO2 reduction goals
• Enhance accessibility• Strengthen the organization’s partnering • Generate more overall meeting revenues
Strategy: Why Go Virtual?YOUR MEMBERS/ATTENDEES want/need to…• Reduce their expenses • Reduce time-from-office• Keep innovating• Network with colleagues• Reduce personal CO2 impact• Engage in a way their disabilities allow• Complete required trainings/credentials• Sharpen their professional edge
#1: Include Association Members in Program Development
• Members are more likely to accept change when they know their concerns have been heard and they have been given the opportunity to contribute
• Association members bring an end-user perspective to developing the online programs
• Include member-generated content in the online programs
#2: Tie Online Learning to the Bottom Line• Market Share Analysis – Showcase the
success of comparable industry associations using online learning to benefit the association and its members
• Cost Comparison – Compare the costs of live events with online learning
• Reusable Assets – Highlight the long-term value of reusable assets
Publications
Courses
ConferencePresentations
DiscussionBoards
#3: Recruit Respected Influencer(s) as the Project Spokesperson(s)
• Industry Influencers – leaders who are well-known and respected in the industry
• Influential Association Members – members who are highly regarded by other members
• Leaders of important Association Business Partners
#4: Key Messaging to Focus on Member’s Personal ROI
• “What’s in it for me?” When you can tie online learning to the return on investment for each member, acceptance will come quickly
• Use the data from the market analysis and a simple graphic to show online learning as the missing piece for members
MemberNetworking
Events / Conferences Online Learning Career Center
“This is where online learning fits into what we are already doing”
Professional DevelopmentKnowledge Sharing
#5: Provide a Wide Variety of Training Options
to Roll Out the Program• Webinars – Warm up members with webinars
featuring high quality content• Resource Center – Provide opportunities for
self-paced learning through an online resource center
• Video Trainings – Create a series of video trainings that introduce bite-size training content
• Courses – Self-paced and interactive courses that, if possible, provide CE credits
Learning communities provide members a place to generate and share knowledge. The community serves as a launch pad for all your learning programs
• Live chat sessions with subject-matter experts
• Webinars with live streaming
• Continuing education through courses
• Member networking
#6: Support Learning with an Online Community
#7: Support the Online Community with a Strong
Online Resource Center
Let’s Look At Real-Life Examples
• Look for your invitation email from this address: [email protected]
• Our hub for developing your skills with eLearning and virtual meetings Archives and handouts for all our webinars Unified Learning Design Studio™ Meetings Without Walls™ for virtual meetings eBooks, Guides and Case Studies Free and discounted online courses Online discussion boards
• Learn more at iCohere.com/Academy
Join 1,400+ of your peers in this worldwide professional learning community!
Meetings Without Walls™ Course
Fall semester September 15 – October 20Early Bird Rates! Sign up at: MeetingsWithoutWalls.com
Helping Association Members Accept And Embrace Online Learning
iCohere, Inc.Walnut Creek, CA Washington, DC
iCohere.com
Lance A. Simon, CVEPExecutive Vice President
The views expressed and examples shown here do NOT represent any official views of, nor endorsement by, any professional organization or any agency of the U.S. Government.
iCohere educational webinars provide 0.5 credits toward CAE application or renewal professional development requirements. Live attendees only.
Special guest:Jo Lynn Deal
myMarketing Cafe