Cloud Accounting:

Helping your small business clients be more successful in the cloud

You may have seen my first session earlier this week…

The Cloud & Collaboration: How the Cloud is Changing How Accountants Work

(I’ll share it on SlideShare post-conference and share the link )

Kasey by the numbers

10

1

100k

3

Kasey by the numbers

10Number of Years I’ve worked with small businesses

1 Just celebrating my first year at Kashoo!

100kNumber of Kashoo Customers worldwide

3Number of half-marathons completed (#4 in February!)

The #1 downloaded accounting app in the Apple iTunes store in 2012

• Browser-based, full SaaS solution

• Mac/PC, iPad/tablet/smartphone-friendly

• Any device with a web browser and an internet connection

Now that you’re working in the cloud, how can you share those successes with your clients?• Your clients may still be using paper and pens, or excel files sitting

on their desktops (we see this a lot)

• Clients look to accountants as their trusted advisors, not only for accounting/finance, but for business and technology decisions as well

• What tips and strategies can you share with your clients to help them be more successful (and increase their trust and loyalty to you!)?

We surveyed our small business customers to see what their pain points are (that they’re looking to their accountants to help solve)

Meet Jayne.

• Baker

• Just started her own business

• Former insurance company employee

• No formal business training

• Love to bake (just wait until you try her Vanilla Meringue Cake – to die for!)

More about Jayne…

• Monthly Income: ???

• Monthly Expenses: Mixed with personal

• Outstanding A/R: Unknown (“I’m sure they’ll pay when they can”)

• Business is growing – she’s busy!

• Wants to hire help

• Wants to rent a proper space (working in her home kitchen)

• Wants to do marketing, improve web presence, and be less stressed!

What keeps you up at night?(as a small business owner)• How do I even get started?

• Not trusting my numbers

• Can I afford to hire someone new?

• Will I make payroll this month? 3 months from now?

• How can I predict my sales?

• Can I go on vacation? How?

• Are my bills up to date? How’s my business credit?

How can the cloud help?

• You can give instant feedback when using cloud tools for accounting/tax/planning

• Reply to client questions when out of the office (not being tied to your desk) – same for your clients to get info to you!

• Importing data is the BEST THING EVER! Less data entry = happy accountants, correct data, and less errors from clients

3 Things You Can Do Today

1. Offer a “starting a new business” service – makes things easier for your clients AND for you down the line.

2. Don’t have a once-a-year/tax time relationship with your clients, constant contact for new opportunities to help. Cloud accounting & marketing automation can help make this easier as a firm.

3. Go above & beyond to help your customers, helping them grow their business and be successful. Loyalty and increased business often comes from just a little bit of extra effort.

Thanks & Get in Touch

Kasey Bayne

Director of Business Developmentkasey.bayne@kashoo.comTwitter: @kaseybayneSkype: kasey.baynePhone: 1-888-520-5274 x118

www.kashoo.comTwitter: @KashooOnline