helping dairy farmers become the very best – every single day
TRANSCRIPT
Helping dairy farmers become the very best – every single day.
Ideas
Awful-1
Weak 1So-so 5
Good10
Great20
Brilliant50
None 0 $Weak 100 $So-so 1,000 $Good 10,000 $Great 100,000 $Brillian
t1,000,000
$
IDEA EXECUTION
Awful-1
Weak 1So-so 5
Good10
Great20
Brilliant50
None 0 $Weak 100 $So-so 1,000 $Good 10,000 $
Great100,000
$Brillian
t1,000,000
$
IDEA EXECUTION
Ideas are easyExecution is hardIdeas are easyExecution is hard
Survivor bias
Priorities
Processes
People
“Windows on every computer on every desk.”
“Creating best products in the world.” “Be earth’s most customer centric
company.” “Helping farmers become the very bestevery single day.”
Processes
People
TeamDecision
s
Motivatio
n
TeamCommand&Contr
ol
Carrot&Stick
Identity Building
Helping farmers become the very bestevery single day.
Bringing in only the best peopleBuilding relationships with customers and
turning them into partnersHonesty on all company levels
Extreme focus onnew product concepts and design
Iterative approach to feature releaseTeam member self-improvement
Title
s
Expectatio
ns
Task
s
Product
YAGNI
Job-to-be-
done
Idea
Priorities
Team
Product
