Always within reach

Helping Hand

My ProductWhat is it?

• Self-standing• Grabber• Retractor

Who is it for?• Elderly people• Disabled people with leg and back

problems

How did we have this idea?• Aging population• Elderly people tend to drop their stick

very often• Helping others

Bottom up research

1. Elderly people and disabled

2. Specialists Spaulding Rehabilitation Center- Boston

3. Schedule appointment with specialist at Rhodes Island Hospital on August 5th , 5 pm“I would like to pick up objects

without bendind to much or hurting by back” - Gisele

“Each time I’m going on the car, I have to put my cane in the truck. It would be good to have a retractor” - Cheukfong

Top down research

• 4.8 million people are ages 65 and over and are using a cane in 2014 70% of the market

Rank State Total resident population (thousands)

Population age 65+ (thousands)

Percent of population age 65+

1 Florida 15,982 2,808 17.624 New York 18,976 2,448 12.946 California 33,872 3,596 10.6

Marketing Strategy Beachhead market• Elderly people• Local start• Florida

Advertisement• TV commercials • Words to mouth

Problems I might face

• Hard to reach the consumer• People don’t like the look of a walking stick• They may prefer to use a wheelchair• Elderly people don’t go on the internet to by a

stick

Competitions

Future Plans

FloridaJapanSouth of FranceNew York

California

THANK YOU!Always Within Reach