helping products thrive: a global organizational perspective
Post on 21-Oct-2014
702 views
DESCRIPTION
This presentation was delivered for the "Organizational Innovation in Global Companies" class at the Haas School of Business.TRANSCRIPT
HELPING PRODUCTS THRIVE: A GLOBAL PERSPECTIVEDutta Satadip
Guest lecture for the Organizational Innovation in Global Companies class at
Customers
Organization
Culture
Markets
Industry
Economy
Products
Organization
Culture
Customers
new product introduction
product management people management product launches sales support
organization
culture
customers
enter new
marketdevelop
new product
case study: new product introduction1.multiple development teams 2. complicated product3. different expertise levels4. low political leverage5. rapid go to market
lessons learned
tactics
• listen listen listen
• never assume what you hear is correct
• remember local holidays
strategies
• understand –acknowledge – translate
• be genuinely interested – including politics
organization
culture
customers
case study: emerging product launches1. customer
expectations2. organizational
structure3. process maturity4. language barriers5. communication
styles
lessons learned
tactics•recruit local trusted advisor•be prepared to be not included•cross geography collateral is a must
strategies•understand organizations before product•align with customers internal processes
skills to nurture
1. develop cultural empathy2. evaluate risk based on social
context3. neutralize your own value bias
