helping small southern food/ag companies export “made in the usa” products around the world ...
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Helping small Southern food/ag companies export Helping small Southern food/ag companies export “Made in the USA” products around the world“Made in the USA” products around the world
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Southern U.S. Trade AssociationSouthern U.S. Trade Association
Missie Lindsey Missie Lindsey Marketing and Communication CoordinatorMarketing and Communication Coordinator
Small businesses are critical to the
U.S. economy
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Market Access Programs:
• International Marketing Program– Trade Shows & Trade Missions
• Brand Promotion – 50% Reimbursement
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International Marketing Program
International Trade Shows *Some U.S. Trade Shows
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Ex: Seoul Food & Hotel
International Marketing Program
Inbound & Outbound Trade Missions
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Ex: Caribbean-Central American Inbound Trade Mission to Miami
International Marketing Program
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www.susta.org/events
Getting started
•Sign in at www.susta.org
•Fill out free two page Pre-Qualification.
•Once approved, start signing up for events!
. www.susta.org
Brand Promotion
50% reimbursement marketing expenses
togrow
your brand internationally
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Brand PromotionEligible Expenses
• Advertising• Printed Sales Materials• Direct Mailing to Foreign Buyers• Public Relations- Press Kits• Website development• Freight• Packaging/Label Changes• In Store Demonstrations and Food
Service Promotions • In Store Displays
• Exhibition at International Trade Shows & Approved U.S. Trade Shows
• International Trade Seminars Sponsored by Company
• International Trade Missions • Travel Expenses • Part-Time Contractors for trade
seminars and trade shows• Promotional Give Away Items
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Brand PromotionFirst step:•Company develops international marketing strategy
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Apply Annually for Brand
Promotion
* Application includes a
marketing plan per country.
(limit 10 countries)
* 5 year graduation rule per country
Next steps:
• Conduct marketing activity• Collect required
documentation
• Submit expenses• Receive
reimbursement
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Maximum reimbursement: $300,000Minimum reimbursement: $2,500
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Brand Promotion
*Company pays SUSTA 6% administrative fee on reimbursement amount.
Ex: If a company requests $2,500 from SUSTA, they will pay a $150 fee
Small Company enters Japanese market •In 2013, representatives from a Florida company traveled to Tokyo to exhibit in the SUSTA pavilion at FoodEx Japan. Prior to this trade show, they had never exported to Japan. As a result, they made sales of $400,000 and now have a distributor in that market.
•This Florida company also participated in Brand Promotion and received 50% reimbursement from SUSTA for their travel and other expenses associated with that event.
Helping southern U.S. companies export food and agricultural products around the world.www.susta.org
Eligibility Requirements:
• Headquartered in SUSTA region• Small by SBA standards• Origin statement on product.
Ex: “Made in USA” or “Product of Kentucky” • Product at least 50% U.S. agriculture content
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Helping small Southern food/ag companies promote products in foreign markets
International Marketing Program: Meet foreign buyers at trade shows and trade missions
Brand Promotion: 50% reimbursement of international marketing expenses (max $300,000)
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SUSTA
Contact:Southern U.S. Trade Association
701 Poydras StreetSuite 3845
New Orleans, LA 70139Tel: (504) 568-5986
www.susta.orgEmail: [email protected]
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