1. Online HelplineThe Business Proposal

2. Team MembersArti DholePooja KoleSheen KaulSonal Chorge 3. With this Project Our Objective isTo make life simpler for the housewives & senior citizens by having easier way to hire long lasting & trustworthy domestic helpTo have a easy way to hire Dabba Services for the working class please & the people who stay away from homesAlso to provide services of drivers, electricians, plumbers etc. whenever needed with the shortest notice 4. So we decided to have a Helpline We call the website Homeservices.comNeed of one more helpline was necessary , eventhough there are so many helplines in the marketbecause The other websites are overloadedwith information which makesthings more complicated The information is given incompletely haphazard way 5. AGENDA Our Plan Policies & Legalities Helpline Management SWOT Analysis Data management Publicity of the Helpline Funding Required 6. Our Plan Purpose of our Helpline Strategic Plan Competitor Analysis Our Target Audience Who can register with us? What do registered members get? Our Features Our USP Working of our website for visitors Working of our website for members Features Comparison Analysis 7. Our PlanWe want to create a single platform where one can get information about complete house hold helps e.g. Maid services, Dabba Services, Plumber, Electricians, Cooks, Nannies, Drivers Keeping in mind that agencies train their staff to customer satisfaction, we will be associated with agencies who provide trustworthy trained staff at reasonable rates 8. Purpose of this websiteNeed of one more helpline was necessary , eventhough there are so many helpline in the marketbecause The other websites are overloaded withinformation which makes things more complicated The information is given in completely haphazardway There is no dedicated website which gives onlythis information 9. Strategic PlanGoal of this website is to provide quick & efficient service at affordable ratesArea of Operation Presently only Mumbai (Slowly we will grow to major cities) 10. Competitor AnalysisOur Major Competitors AskLaila Burrp OLX Sulekha Quiker 11. Our Target AudienceHousewivesWorking class peopleSenior CitizensPeople staying away from familyNewly transferred /shifted familiesBusinessmen/ various service providers who need added services to add to their service 12. Who can register with us?Agencies that provide Domestic help Housekeeping Drivers, electricians, plumbers &similar servicesDabba service providers 13. What do the registered membersget?Free exposure of their servicesNew platform to showcase their servicesNew opportunities to explore on online frontBe updated with the needs of the market & hence upgrade themselves from time to timeThe details of the enquiry would come directly to their mail box & sms inbox so that they revert promptly.Can have sponsored links where their links will be shown at the top ( this would be on bidding basis) 14. Features of our websiteIt would be very user friendly such that even a newbie can surf without difficultiesIf, in case, there is no option for the required need then one can have alert system set for themselves, so that they receive a notification on their phone or mails in case of any updateOur USP would be a Live chat system from 9am 9pm which would help you out in case of any difficulties/ specifications of the search 15. Features of our websiteYou can segregate your search according to Area of work Rates range Any particular specifications( eg. Veggiesrequired Brahmin cooks etc.) Services required 16. Features of our websiteYou have an option to sms/email the service provider or send the same information to yourself or anyone who needs the information directly from our website. 17. Our USPLive Chat: Live chatting feature will enable people to directly ask information or queries regarding various services Set E-Mail Alerts: Email would be sent to alert about the updates in selected categories. Set SMS Alerts: SMS would be sent to alert about the updates in selected categories. 18. Working of the Website of normalVisitor 19. Working of the website for aRegistered Member 20. Features Comparison AnalysisCompetitorsLIVESMS MAIL SET ALERT REVIEWSVs ServicesCHATHELPSERVICE YES YESYESYESYESSASKLAILAYES NONO NONOBurrp!NONONOYESNOSulekha YES YES NO NONOOLX NONONO NONOQUIKERYES YES NOYESNO88 DB YES YES NO NONO 21. Policies & LegalitiesCopyright : Included in those rights are the right to prevent others from reproducing (or copying) a work, publicly displaying a work, or distributing a work. Trademark: Before copying any image or uploading any image we need to check if the image is not trademarked Defamation: False statement about any competitors. 22. Helpline ManagementResourcesOperating HoursEvaluation of our Helpline 23. ResourcesHuman Resources We would like to have a team of 5 to start with 2 account managers to handle live chat, PR, Data management 2 business development Manager to target people to register & have people to advertise on our page ( as we plan to have only ads with discount coupons to begin with) 1 project Manager to handle them all, preferably a technical guy who can also Make, Maintain & Manage the website.Eg. Ankit :P 24. ResourcesTime phases of the project Get people to register phase Get people familiar with the brand ( Forehandadvertising)phase Website making phase Website testing phase Website maintenance phase 25. Operating HoursOur Website would be 24*7 AvailableLive Chat would be available from 9am-9pm (Mon-Sun) 26. Evaluation of our HelplineTo stick around in every business, feedback from our consumers is the most importantHence our website would contain a feedback form, also there would be a pop up on every 50th visitor for a quick feedback in case he/she has not filled the form already. 27. SWOT AnalysisStrengths We are the only one exclusively providing theservices that we are providing, so competition isreasonable. Information directly runs to the agencies so thatthere is a prompt response & quick action 28. SWOT AnalysisWeaknesses Being new in the market getting familiar with the internet conservative market can be difficult. ( But of course with time things can be settled) 29. SWOT AnalysisOpportunities If successful we can expand our services to othermajor cities Also expand other services to other home relatedhuman resource restricting our services only tillthat as we dont want to dissolve our brand image 30. SWOT AnalysisTreats Like every business even this one is subjected tomarket risks But then taking careful steps is the only solutionhere 31. Data ManagementInformation Resources Collaboration with the agencies & share theirdatabaseData Management Data Base would be maintained at the backend .This would be later used for promotion of newoffers & this database would be strictlyconfidentialTraffic Records/ Trends Google tools would be used to check the trafficrecords & trends so that we can work better onour website 32. Publicity of the HelplineSEO (Search Engine Optimization)PPC (Pay Per Click)SMM (Social Media Marketing)SMS MarketingEmail MarketingLocal Cable Marketing 33. Publicity of the HelplineSearch Engine Optimization (SEO) is the process of improving the visibility of our website.Pay Per Click (PPC) is an Internet advertising model used to direct traffic to websites, where we would pay the publisher when the ad is clickedSocial Media Marketing refers to the process of gaining website traffic or attention through social media sites. For eg. Facebook, Twitter & Google + 34. Publicity of the HelplineBulk SMSes will be sent to promote our website.Number of SMS: 10 Lakh.Cost : 20,000.Bulk E-Mails will be sent to make people aware of our new website and our services provided. Number of e-mails : 10 LakhCost : 10,000 35. Funding Required toBuy the website domainGood hosting ServerHR / Administrative Setup / MaintenanceAdvertising / promotionMiscellaneousApproximate Funding required : 5 lakhs 36. Thank you