henkel innovation
TRANSCRIPT
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Isaac Rosales | Jackie Becerra
Making Life Easier & Healthier in One Tablet
Theramed Foam Fresh
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People Agree...
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Dentist Ratio
N. America176,0001/1,900
China16,0001/82,300
India35,001/33,900
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Foam FreshMaking Life Easier & Healthier in One Tablet
All-in-One Solution
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2050: Brighter Future
Innovative Solutions
9 Billion People
Higher Quality of Life
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70% of the world’s Population will be Urban “70% of the world’s population will be urban” -Unicef
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2050: Opportunities
Population Water Waste
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Making Life Easier & Healthier in One TabletFoam Fresh
All-in-One SubstituteConsistently CleanConvenienceNo Water
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Cosmetic Whitening
Health Benefits:
Vitamins
Additional Product Features
Antioxidants
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Technical AspectsEdible Layer Foam Nanotechnology
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STRATEGIC VALUES
InspireGlobalizeSimplify
Outperform
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Sustainability Matrix
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Marketing Plan ObjectivesDeveloped Regions
Emerging Regions
Convince to try
Create Awareness
“Do More”
“Do Something”
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Developed Region Strategy
Who: Influencers & Dentists
Where: Retail & Online
How: Educational Ads, Free Trials & Coupons
Price: Larger Supply
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Who: Government & NGO
Where: Retail
How: Awareness and Social Programs
Price: Smaller Quantity
Emerging Region Strategy
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Additional Market SegmentsChildren Military Pet Product
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Current Market Value
$ 30.88 B3.2%
Annual Growth Rate
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Market Adoption
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