132 Years Quality from Henkel

Corporate Communications

2© Henkel 2008

Fiscal 2007

Sales 13.1 bill. euros

Operating Profit (EBIT) 1.3 bill. euros

ROCE + 15.4 percent

Net earnings 941 mill. euros

Earnings per preferred share + 7.5 percent

Capital expenditures on + 9.0 percent property, plant & equipment

3© Henkel 2008

Henkel Worldwide 2007

Sales 13,074 mill. euros 125 countries 52,300 employees1)

1) Since April 2008 more than 55,000 employees due to the acquisition of the National Starch businesses.

4© Henkel 2008

Henkel Headquarters Düsseldorf-Holthausen

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Our Vision

Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful.

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We preserve the tradition of an open family company

We are dedicated to sustainability and corpo-rate social responsibility

Our Values

We are customer driven

We develop superior brands and technologies

We communicate openly and actively

We strive for innovation

We aspire to excellence in quality

We embrace change

We are committed to shareholder value

We are successful because of our people

7© Henkel 2008

Three Areas of Competence

Quality with Brands & Technologies

Laundry &Home Care

AdhesivesTechnologies

Cosmetics/ Toiletries

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Overview of our Top Brands

Cosmetics/Toiletries

Laundry/Home Care

AdhesivesTechnologies

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That‘s Henkel

In 2006, enough Persil was sold for 1,260 million loads of laundry in Germany alone.

All of the Henkel shampoo bottles sold in only one year would stretch from Europe to America, from Düsseldorf to New York.

In schools, households and offices 120 million Pritt adhesive sticks are in use.

Every modern automobile contains up to 33 pounds of Henkel adhesives.

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Roll-out of concepts/ speed

Low-costproduction

Lowcomplexity

Regional market

penetration

Close to Consumer

FlexibleresponseGLOCAL

Branding Strategies

Standardization Differentiation

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Growth Strategy Henkel

Focus on three areas of competence: Laundry & Home Care, Cosmetics/Toiletries and Adhesives Technologies

Innovations with Brands & Technologies

Growth in profitable regions, ‘profitabilize’ growth regions and strengthen leading positions in mature markets (Western Europe / North America)

Organic growth supported by selected acquisitions

Increase efficiency along the entire value chain

12© Henkel 2008

Henkel AG & Co. KGaAManagement Board

Hans Van BylenCosmetics/Toiletries

Friedrich StaraLaundry & Home Care

Kasper RorstedChief Executive Officer and responsible for Human Resources/Infrastructure Services

Lothar SteinebachFinance/Purchasing/IT/Law

Thomas GeitnerAdhesives Technologies

13© Henkel 2008

More than 132 Years ofQuality from Henkel