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Alice HenlyUrban Fellow
Natural ResourcesDefense Council
Sports & Entertainment GreeningEnhancing The Environmental Performance
of Major Venues Operations & Supply Chains
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Reviewing an organizations operations and supply chainwith an eye towards reducing environmental impacts.
Greening incorporates environmental considerations intodecisions made about the products and services purchasedand offered, in tandem with other factors such as cost,
product quality, and availability.
What is Greening?
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The Importance of Sports &Entertainment Greening
An effective culturaland market-based approach for addressing:
Water scarcity
Energy resource availability and stability Climate change pollution and impacts
Toxins & health
Food security
Ocean & wetlands changes and the depletion of sealife
Deforestation
Natural resource depletion (including minerals)
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GlobalWarming
Wildlands &Wildlife
Health &Environmental
Justice
Oceans &Water
Energy & Air
Smart Growth&
Transportation
Waste &Recycling
The Components of Venue Greening:EnergyWaterWastePurchasingConcessionsTransportation
Green Building & FacilitiesPublic Education
Sports and entertainmentgreening helps addressall key environmental issues:
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Green initiatives can provide the triple dividend of benefitting:
the financial bottom line,
the wellbeing of the local community, and
the global and local environment.
Greening operations and supply chain can also provide sports and entertainment
organizations with the opportunity to:
Strengthen their brand
Better engage with their fans (aka their clients)
Address environmental liabilities (aka brand risks)
Create a healthier work environment for staff
Identify new green-based sponsorship opportunities
The Triple+ Dividend of Greening
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Greening initiatives:
Provide unparalleled visibility for environmental issues to help
shift cultural norms.
Have significant on-the-ground environmental impacts.
Send an environmental message to the vast sports andentertainment industry supply chain.
Make the business case for sustainability.
The Importance of Sports & EntertainmentGreening for Environmentalism
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Major League Baseball
National Basketball Association
National Football League
National Hockey League
United States Tennis Association
Major League Soccer National Lacrosse League
Womens National BasketballAssociation
All U.S. Professional Sports Are Greening
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U.S. Collegiate Sports Are Greening
The NCAA Final Four established a Sustainability Committeefor the 2011 events planning and production greening.
The Ivy League is greening all Ivy League Championships.
Arizona State, University of Texas and University ofWashington have joined the Green Sports Alliance.
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Green Sports Alliance
Mission to help sports teams, venues and leagues enhance theirenvironmental performance.
The GSA already has a membership of 90 professional and
collegiate teams or venues that represent 13 major sports leagues.
www.greensportsalliance.org
@sportsalliance
http://www.greensportsalliance.org/http://greensportsalliance.org/http://www.greensportsalliance.org/ -
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Sports Greening Produces Significant
On-The-Ground Environmental Benefits
13 facilities are LEED Certified
10 facilities have on-site solar arrays
100+ teams have recycling programs
15+ facilities have water-efficient fixtures
4+ facilities have green roofs
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American Airlines ArenaMiami HeatLEED-EB Certified
Philips Arena
Atlanta Hawks, ThrashersLEED-EB Certified
Rose Garden ArenaPortland Trail BlazersLEED Gold-EB Certified
Amway Center
Orlando MagicLEED Gold Construction
Consol Energy CenterPittsburgh PenguinsLEED Gold Construction
13 Professional Sports Venues HaveEarned LEED Certification
JELD-WEN Field
Portland TimbersLEED Silver- EB Certified
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AT&T ParkSan Francisco GiantsLEED Silver EB
Nationals ParkWashington NationalsLEED Silver Construction
Air Canada Centre
Montreal CanadiensLEED-EB
Toyota Center
Houston RocketsLEED Silver EB
Target FieldMinnesota TwinsLEED Silver Construction
LEED Certified Sports Venues
Marlins Park
Florida MarlinsLEED Silver
http://www.lowimpactliving.com/blog/2009/06/14/mlb-hits-it-out-of-the-park-by-going-green/washington-nationals-stadium/ -
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Significant Sports Market Supply Chain
Sports Greening = HugeSupply Chain Impacts for the$425 Billion ProfessionalSports Industry
Concessions
& Food
BEVERAGE
INDUSTRY
AGRICULTURAL
INDUSTRY
PLASTICS
INDUSTRY
Cleaning &
Maintenance
Transportation
& Sponsors
AUTOMOBILE
INDUSTRY
Facilities &Equipment
STEEL
INDUSTRY
ELECTRONICS
INDUSTRY
Programs &
Paper Products
PAPER
INDUSTRY
CHEMICALS
INDUSTRY
Apparel &
Souvenirs
SOLID WASTE
INDUSTRY
TEXTILES
INDUSTRY
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Greening of the Supply Chain: Where to Start?
Environmental Data Tracking
We aim for league tracking systems to quantify, at minimum, facilityoperations data in the areas of:
1. energy consumption,
2. waste management and recycling,
3. water consumption, and
4. paper purchasing.
*Data comprehensiveness and quality are ongoing challenges.
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Greening of the Supply Chain: Where to Start?
Company-Wide Approach
Involve all levels of staff -- not only the business leaders, but alsorepresentatives from all departments
Conduct energy, water and waste audits -- then track, in real time data
Establish a company-wide Sustainability Commitment andPurchasing Policy
Set goals -- both incremental low-hanging fruit & long-term targets
Actively request environmentally-preferable products -- flag your goalsfor your suppliers and work collaboratively with them
*See the NRDC Greening Advisor at www.greensports.org.
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Business Models of theFinancial Benefits of Greening
Through numerous energy efficiency improvements, in 2009 Safeco Fieldsaved over $1 million in just over three years, and projects to save$500,000 every year after.
Busch Stadium used energy efficiency measures to cut their energy use
by nearly 24% and they annual energy cost by 15.2%, saving over$300,000.
The Target Centers 2.5 acre green roof captures about a million gallons ofstormwater per year and saves $10,000 annually in stormwater charges.
In three years Progressive Field cut their annual waste in half byexpanding their recycling facilities to sort waste onsite, saving $50,000annually.
The STAPLES Center replaced all of their 179 urinals with waterlessurinalssaving over 7 million gallons of water a year and saved over
$28,000 in direct water costs annually.
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Fenway Park - Solar Thermal System Provides 37% of hot water needs Maximum daily solar panel thermal energy
production approximately 1.1 million BTUs
Progressive Field - PV System 8.4-kW photovoltaic system Enough to power all 400 televisions in
the stadium
On-Site Solar Energy Business Models
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STAPLES Center
345.6-kW PV system Provides 5-10% of energy use at
arena and Nokia Theatre
US Airways Center
194-kW PV system Able to generate 331,233 kWhsof energy annually enough to powerarena for 26 Suns home games
On-Site Solar Energy Business Models
http://images.google.com/imgres?imgurl=http://www.sportslogos.net/images/logos/1/14/full/242.gif&imgrefurl=http://www.sportslogos.net/logo.php?id=242&usg=__X-2dOBljakTwWfEbwbPDcaIc1oc=&h=337&w=545&sz=13&hl=en&start=2&um=1&tbnid=fm8NE83FbfvSQM:&tbnh=82&tbnw=133&prev=/images?q=la+kings+logo&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GGIE_en&um=1http://images.google.com/imgres?imgurl=http://media.cnbc.com/i/CNBC/Sections/News_And_Analysis/_News/_SLIDESHOWS/FamousProstitutionScandals/la_clippers_logo_600x400.jpg&imgrefurl=http://clippersfan.blogspot.com/&usg=__ewhaoFwz0CJa1XCsHVzqtkLfqlg=&h=400&w=600&sz=37&hl=en&start=4&um=1&tbnid=cxI9K8wu5AZnEM:&tbnh=90&tbnw=135&prev=/images?q=la+clipper&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GGIE_en&um=1 -
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Citi Fields 15,000 sq foot green roof reduces stormwater runoff byapproximately 80%.
Nationals Parks 6,300 square foot green roofin the left-fieldconcession area helps minimize heat gain and water runoff.
At 2.5 acres, the green roof atop the Target Center captures abouta million gallons of stormwater per year, saving $10,000 annually instormwater charges.
Green Roof Business Models
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Water Efficiency Business Models
The STAPLES Center replaced all 179 urinals with waterless urinals tosave 7 million gallons of waterand over $28,000 in avoided water costsannually.
The AT&T Center saves 13.2 million gallons of water a yearafterinstalling low-flow toilets, urinals and fixtures, aerating shower heads andusing a recycled water system for cooling towers.
Citi Field installed waterless urinals and low-flow toilets and faucets,saving about 4 million gallons of water a year.
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Recycling Business Models
Safeco Field diverts 82% of the ballpark's waste from landfill.Lincoln Financial Fielddiverts 72% of the stadiums waste from landfill.AT&T Field diverts 67% of the ballpark's waste from landfill.Yankees Stadium diverts about 40% of waste from landfills.PNC Park diverted over 346 tons of waste from landfills in 2009.
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Composting Business Models
Safeco Field diverts 20% of their total waste through the food and yardwaste composting.
Over 200 tons of food waste, grass clippings, landscape, trimmings,
compostable cups and other organic waste are composted annually atOakland Coliseum .About 15% of recycled waste is organics at PNC Park. All servicewareis bio-based. Pirates staff and green team are trained to captureorganic waste throughout the facility.
About 12 cubic yards of compost are collected per game at AT&T Park,including food waste, grass clippings.
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Broadway Green Alliance
Mission to identify and disseminate better environmentalpractices for theatre professionals and reach out to theatre fansthroughout the country.
The BGA brings together producers, all New York Broadwaytheatres, theatres nationwide (touring productions), theatricalunions and their members, and related businesses.
www.broadwaygreen.com
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Other Examples of Entertainment Greening Work
The 63rd Tony Awards, in collaboration with
the BGA and with guidance from NRDC,
took steps to reduce the environmentalimpact of its annual awards show telecast
and related events.
NRDC and the BGA
are currently working
on greening the 2012
Tony Awards.
Since establishing a partnership with the
Recording Academy in 2007 we have established
many environmental standards for the annual
GRAMMYs events including: recycling and
composting programs, the STAPLEs venue
energy audit, and up to 100% postconsumer
paper products.
Since establishing a
partnership with the
Academy in 2006 we
have successfully
initiated many environmental standards for
the annual Oscars events that have industry-
wide influence including: purchasing 100%
carbon offsets, integrating recycling
programs, and using up to 100%
postconsumer paper products.
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The awards pre-show features a 100% recycled content red carpet (49%
postconsumer), which is reused.
The Awards events now use reusable china or compostable serviceware,
which is composted alongside 75% of all food and plant waste.
3,000 linen cocktail napkins were purchased in 2008 for reuse during
events, replacing disposables.
Carbon offsets into wind and solar power projects for onsite biodiesel
generators are purchased from Bonneville Environmental Foundation.
All tissue paper products, including napkins, are 100% recycled content.
Transportation offered by the Academy to presenters and staff included
zero-emission hydrogen (25% of vehicles) and hybrid (60%) vehicles.
Business Models from Greeningthe Academy Awards
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Most furniture and set pieces on stage are rentals and/or reusable.
The GRAMMY Celebration features reusable china and glassware.
The menu created by Along Came Mary for the GRAMMY Celebration
includes locally grown and produced meat, produce and cheese. Allseafood is sustainably produced.
Plastic, aluminum, bottles, and paper are collected for recycling. All glass,
paper, and cooking oils are recycled, and food scraps composted..
The entire production of the live broadcast of the GRAMMY Awards (16MWh) is powered by 100% renewable energy .
Paper products (envelopes, letterhead, posters, etc.) are printed on paper
containing 50-100% postconsumer recycled content.
Business Models from Greeningthe GRAMMY Awards
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Green Sponsor Engagement
Business ModelsThe NBA partnered with Sprint for 2012 NBA Green Week,with a key focus on electronics recycling.
MLS partnered with Continental Tire to launch a Solar 4RSchools project that installs panels on local schools.
The USTA partners with GDF Suez, the US Opens energyprovider, to purchase Renewable Energy Certificates.
The NHL is partnering with Hydro Ottawa Limited andEnbridge Gas Distributed to provide Scotiabank Place witha full-scale energy audit.
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Green Fan Engagement
Business Models
In-arena signage, banners, hand-outs.
Community green events.
Public Service Announcements (in-arena, TV, online).
Website promotion.
Social Media promotion.
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Ongoing Challenges
Collecting comprehensive and high quality data.
Limited expertise (and varying interest) in sustainability/greening.
Limited staff time with small back-of-house shops.
Keeping up with the fast-paced evolution of green markets/products.
Discerning between legitimate green claims and green-washing.
Delivering the upfront capital to invest in green initiatives.
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Alice HenlyNRDC [email protected] more at:nrdc.org/businessnrdc.org/sports@NRDCGreenSports
mailto:[email protected]://www.nrdc.org/businesshttp://www.nrdc.org/sportshttp://www.nrdc.org/sportshttp://www.nrdc.org/businessmailto:[email protected]