henriette hultmann vestas wind systems -innovation & concepts

EXPERIENCE AND CHALLENGES IN COLLABORATION APPROACH

HENRIETTE HULTMANNVestas Wind Systems - Innovation & Concepts

Classification: Restricted

VESTAS & INNOVATION & CONCEPTS IN BRIEF

PLAN?

THE CHALLENGES

TARGETS AND ENABLERS

COLLABORATION FRAMEWORK - INTERNAL

IDEAS @ VESTAS

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Vestas is the only global wind energy company

+24,500

We employ 24,809 people worldwide and

have 40 years of experience with wind

energy

+41,000

We have a total of 41,870 combined

turbines under service, or more than 86 GW

+ 67,000We have a total of

68,787 turbines or more than 105 GW of

installed wind power capacity in 80 countries worldwide spanning six

continents

€ 10.1bn

Vestas’ revenue in 2018 was EUR 10.1bn

Vestas Corporate Slide Deck Q2 20193


Technology strategy and solutions Technology evolution

4


ConceptDevelopment

INNOVATION & CONCEPTSWHAT WE DO…

Opportunities close to the core

Opportunities adjacent to the

core

Future energy

solutions

Partnerships

Market, Business &

Process

EMS & Storage

Ideation & Partnering

Innovation & Concepts - September 2019

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Initial Purpose and Identified Opportunities

Internals

Partners

CustomersSuppliers

Universities

Vestas Challenge Driven Innovation

Supplier Driven Innovation

1

2

4

Generic idea submission

3Knowledge Sharing for project, work or department groups

5

Engagement with Customers



Internals

Partners

CustomersSuppliers

Universities



1

2

4



5


Collaboration Framework

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Collaboration framework across the value chainExample…How to engage the wider employee group in decision-making….

Purpose

Why

What

Who

Generate ideas for Technology and Cluster Roadmaps

To secure pipeline of shared ideas towards challenges in xx

Ideation campaign on Ideas@vestas portal to post and comment ideas.

Cross functional covering across the value chain

Outcome Tower Challenges


Challenged driven solutions – time boxed

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How to secure new ideas, inputs and cost savings to specific problems be using the crowd - Overall value: Increase quality and engagement at a higher speed

•Describe the challenge•Select target group•Value: Focus

Challenge scoping

•Run challenges•Submit, comment, vote•Value: Engagement, knowledge and width

Co-develop•Review and down-select

•Combine ideas / concepts

•Value: Quality and relevance

Review

• Review /Workshop –discuss, evaluate and decide

•Value: Anchoring, commitment, further developed

Selection•Ideas entered in Go, No Go or Save for Later

•Value: Actionable items, prioritization

Repository

11/6

1 hrs. Estimated Time/resource

Running over 3 wks. Time spend between 0,5-2 hrs depending on engagement level

Estimated Time/resource

5-10 hrs.

Estimated Time/resource2 hrs

Estimated Time/resource1-2 hrs.

Estimated Time/resource

Classification: RestrictedTitle (classification)12

Engaging the workforce in decision-makingCollaboration between Engineering and Innovation & Concepts

“We have been able to communicate our needs and challenges to our main stakeholders and include them in the discussion and decision making. We achieved a common understanding of our challenges across departments and a way to solve them”. Tue Hald, Chief Specialist, Tower Engineering.

“We ran 5 challenges in our online ideation platform Ideas @ Vestas to secure a pipeline of shared ideas covering the specific challenges in the tower’s area”. Henriette Hultmann, Specialist, Innovation & Concepts

“The ideas and input that we collected are more novel and interesting than the ideas we have previously gathered following old processes”. Michael V. B. Jensen, Senior Specialist, Tower Engineering.

The purpose of the specific task was for Tower Engineering to generate ideas for Tower Technology roadmap while including as broad a portion of the workforce as possible.

“The tool and framework offered a way to engage people broadly in the discussion - even across departments and locations”. Tue Hald, Chief Specialist, Tower Engineering

The TLF challenges ran for 3 weeks and included over 100 employees globally from Tower Engineering, Transport & Handling, Global Procurement and Innovation & Concepts.

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Initiated in 2016 as supplier push into Vestas with the objective to direct innovation power in Vestas and external

networks to support Vestas strategy


Challenges externally • Legal agreement favoured Vestas and impeded collaboration• Resources• Timing and maturity• Risk-willingness

Challenges internally• Resources• Different from what we usually do• Ahh no not another tool or new process

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Involving suppliers earlier Engaging the workforce internally


Communication & Persistence

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Enabler for continued progress…


New Collaboration Agreement

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Enabler for continued progress…

• More open approach• Partnership spirit and intention• Flexible agreement

(one size-does-not-fit-all)

Main Changes

• No predefined rights to new IP• No guaranteed freedom to operate,

including access to second souring• No guaranteed exclusivity to new IP

Calculated Risks

• Supplier selection• Tight project management from

Vestas POC at all times

Risk Mitigation

• Building relations• Capability building• Access to supplier knowledge• Access to Vestas knowledge

Balance


Learnings…From the past 3 years

• Scoped challenges • Selected employee group• Time limited• Challenge owner• Outreach emails – lots of…• Simpler setup• Timing and maturity essential• Management

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WHAT I NEED FROM YOU….

• How to show the value of running challenge driven community innovation in a more traditional organization?

• Experience (good or bad) with early supplier engagement in Ideascale• How to change the mindset…”Let’s keep doing it as we usually do”


Questions, Answers or How have you managed?

Please feel free to get in touch

[email protected]

Thank you

henriette hultmann vestas wind systems -innovation & concepts

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