herald sun digital subscriptions

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Herald Sun – delivering deeper online journalism

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Page 1: Herald Sun Digital Subscriptions

Herald Sun – delivering deeper online journalism

Page 2: Herald Sun Digital Subscriptions

Our core business is and always will be journalism however consumers’ needs are changing. Readers are migrating from print to digital. Our audience want to be consuming exclusive content that gives them the inside scoop. This content is a step up on the freely available journalism across the globe. This deeper, richer content requires a greater investment in resources and journalism. In March 2012 the Herald Sun will become the first mass market, daily newspaper in Australia to offer premium subscriber-only content. Amidst an infinite sea of digital information, migrators are seeking trusted sources that provide a stronger sense of belonging and connection to their community. The Herald Sun will give readers an even deeper and richer experience of the stories that make them proud to be Victorian.

Delivering an enhanced digital experience

Page 3: Herald Sun Digital Subscriptions

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The Herald Sun has offered paid digital products since November 2010, taking advantage of the momentum around tablets. We’re excited to release an m-site on the day we launch premium online content. The launch of our premium online content will coincide with a completely revised website that was designed with three core principles in mind: 1. Beautiful, clean and modern user experience, 2. Design which falls away and lets the content leap off the page ; and 3. Tablet-friendly user interface.

Nov’10

Launch iPad Apps

March’ 12

Launch premium

mobile apps

March’12

Launch new premium

website

Page 4: Herald Sun Digital Subscriptions

Breaking news, wire stories, broad-interest stories and any content that is widely available with other digital publishers will be available to all users. But only our subscribers will be able to access the large amount of unique content including exclusive interviews and analysis. Subscription will give access to all content on:

– Website

– Tablet

– Mobile

What this means for readers

Page 5: Herald Sun Digital Subscriptions

What it will look like – heraldsun.com.au

CONTENT: More exclusive, in-depth content across key environments, plus new sections; TrueCrime, and Live Match HQ. DESIGN: Simpler, more elegant navigation and presentation, amplifying the depth and richness of the Herald Sun’s content across all digital platforms FUNCTIONALITY: Enhanced functionality will include greater social engagement and sharing. PLATFORMS: A consistent user journey across desktop, tablet and our new mobile platforms

The new design of the Herald Sun website will feature a fresh new layout and enhanced functionality offering a more interactive, user-friendly and engaging experience.

Page 6: Herald Sun Digital Subscriptions

CONTENT: All the latest information from News, SuperFooty, Sport, Entertainment and Business, as well as live AFL scores. DESIGN: Simpler, more elegant navigation and presentation, amplifying the smaller screen and load times of all pages.

Victoria’s best source of news, sport and entertainment now at the fingertips of people who are on the move, not always in front of a PC, but want to be informed.

What it will look like – heraldsun.com.au m-site

Page 7: Herald Sun Digital Subscriptions

THE INVESTIGATOR: Charlie Bezzina was one of Victoria’s top homicide cops and spent 37 years solving crime. As big cases break he’ll give you an insider’s view on how the investigation will unfold, including live reports from the crime scene. LAW AND JUSTICE BLOG: Top lawyers, social commentators and the Herald Sun’s best crime and legal writers will blog daily on topical court, crime and justice issues. COLD CASE/CASE FILES: Award-winning journalist Russell Robinson reopens the unsolved cases detectives have long forgotten, unmasking 70-year-old killers and delving into some of the biggest mysteries of the past.

This new online crime and justice news mini-site will feature the latest and most compelling coverage of crime in Victoria. The site will include breaking news as well as in-depth analysis, investigations, expert blogs, videos, interactive material and maps.

What it will look like – TrueCrime

Page 8: Herald Sun Digital Subscriptions

LIVE SUPERCOACH SCORES: The only place to get live SuperCoach points for every player in the match and your SuperCoach team. Track your score against your opponents. COACHES BOX STATS: Champion Data will give us the stats the AFL coaches see during the match. No other media coverage will contain these. PLAY-BY-PLAY: Live play-by-play visualisation of the match as it unfolds. Watch the ball being kicked from one end of the ground to the other with SuperCoach scores attached to each point. LIVE CHAT: Chat live with Herald Sun experts during every match FANS BROWNLOW: Users vote after every match, with results published in-paper. Weekly updates and end of year presentation to the player that claims this award.

Aiming to be Australia’s No.1 second screen experience for AFL matches. A fully interactive match centre including scores, stats, fixture, live chats, SuperCoach points, news, video and social media interaction.

What it will look like - Live Match HQ

Page 9: Herald Sun Digital Subscriptions

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