here comes everybody
DESCRIPTION
Guest speaking at the University of Maryland about social media and the information ecosystem.TRANSCRIPT
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HERE COMES EVERYBODY*
“Everyone Is a Media Outlet”*Jody Brannon
bit.ly/jb-umd-314
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* 3i: The “I’s” have it
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Gates Foundation & College Board | Rockefeller Foundation | Kellogg Foundation education perspectives health
disparities
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TARGET AUDIENCE & MISSION: THE NATION’S THOUGHT LEADERS & POPULATION SHIFTS
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“It’s a bit too
WONKY for us.”
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REQUISITE:
each item has a visual
UPWORTHY
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+churn & timing
12% HIGHER clickthrough weekends on Facebook ads
65%HIGHER
3 hours avg. lifetime of a
FB post
engagement
before NOON
1B
Facebook Posts a Day
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+Volume
only 30%-40%of fans see any given FB post
Edgerank Checker (top)AllFacebook.com (bottom)
most posts by pages seen by <10% of fans.
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+At the core of content excellence…
Fast
Accurate
Visual
Expert
Join the Online News Association!
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+Maximizing Social ReachBest time for Tweets is 5 p.m.
Improve CT% with 1 to 4 tweets per hour
CTR is higher on weekends
Best time to Tweet is noon-6 p.m.
Saturday is best day to share on FB
FB’s spikes are at noon and after 7 pm
Science of Social Timing
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+ IMPROVEDENGAGEMENT
album > 180%
picture > 120%
video > 100%
WHEN A FACEBOOK POST INCLUDES VISUALS…CT% jumps
JeffBullas.com
EXTEND WITH • Photos• Quotes• Infographics
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MediaBistro: Best Times to Post
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+Value 54% increased engagement when a Facebook post
bears an image
Citing Virtue
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1 in 5Californiansis Hispanic
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+ …clever eye for content, visual communication, and a bold voice for packaging…+“find great videos, graphics, and photos online and frame them verbally and visually in a way to make them absolutely irresistible”
Has a background in at least one of the following areas:Graphic design / art / visual communication | copywriting / marketing / online marketing / advertising | comedy writing / songwriting | Spoken word / performance / acting / improv | creative management | Activism | Product or tech / website development | Entrepreneurship / leadership | Psychology |Social media | Communications | Scientific process / testing / analytics | Editing
+ Organized and creative + Self-directed and collaborative + An analytical optimizer and a flexible, out-of-the-box thinker + An aggressive go-getter and pleasant to work with
Upworthy wants … a CURATOR!
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Water vsDiamonds
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vs
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SHIRKY…
“MASS AMATEURIZATION OF PUBLISHING”
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AB
C D
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+USA TODAY >example of multiple pressures facing newsroomsFacebook
Twitter > Sports
Tumblr (tagged: Sports)
Posterous?
Vimeo (promotional)
YouTube > channel or promotional?
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new ecosystem of information
<<<beware>>>
echochamber of information
Shirky
Brannon
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