heritage hotels advertising, media, publicity

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Marketing – Advertising – Publicity Lunchtime Presentation By Maresa Thompson AKA Creative Cowgirl

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Presentation by Marketing & Creative Director about Heritage Hotels & Resorts Paid, Self-Generated and Earned Media. For additional info please email [email protected].

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Page 1: Heritage Hotels Advertising, Media, Publicity

Marketing – Advertising – Publicity Lunchtime Presentation By Maresa Thompson AKA Creative Cowgirl

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Jenna Talackova Miss Universe Canada Pageant Contestant

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The Old Media Environment

• Print • Broadcast • Outdoor

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NEW MEDIA

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Today’s Media Environment

Paid

Media

Self-Generated

Media

Earned

Media

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Paid Media • Budget Dependent

• Requires Research

• ROI varies

___________________

• Advertising

• Paid Listings

• Pay-Per-Click Ads

• Paid TV Programming

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Pay-Per-Click Ads (PPC)

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New Pay-Per-Click Results

Average 450% Increase in Conversions

(LSF 8 to 29, HELC 27 to 54)

April 2011 over April 2012

Travel Click Algorithmic Management

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Self-Generated Media

• Time-intensive

• Some Costs

• Best Return

-------------------------------

• Social Media

• Collateral

• E-Mail Marketing

• Websites

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Collateral

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E-Mail Marketing with HMA

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Flash Sales: LivingSocial SniqueAway Groupon Strategic Publicity

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Seven Websites

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Sweepstakes = 2,900 Entries Since November – All Websites

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Mobile Websites

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Coming Soon

www.NewMexicoTravelBlog.com

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Earned Media • Always a Present

• Best Results

• Not always free or positive

___________________

• Social Media Shares

• Reviews

• Media Publicity

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Sharing is Caring

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Reviews + Word of Mouth

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Local – Regional - National

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2011 700+ Articles

194,000,000+ IMPRESSIONS

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IT TAKES A VILLAGE.

TEAMWORK