heritage key - culturemondo taipei
DESCRIPTION
presentation given by Claus Nehmzow at "culturemondo"roundtable in Taipei, on Dec 12, 2008.TRANSCRIPT
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Heritage Key - Experiencing Ancient
CultureClaus Nehmzow
Alcus International Ltd.
4th Culturemondo Digital Culture and Heritage Roundtable
Taipei, Taiwan December 10th to 12th 2008
1Friday, 12 December 2008
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Agenda
• Consumer demand for ancient culture
• Current offerings and their limitations
• An immersive, consumer-centric approach to experiencing ancient cultures
2Friday, 12 December 2008
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Global demand for Ancient World experiences is massive
Source: Unesco, UK TV Survey, other US/UK stats
3Friday, 12 December 2008
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Current offerings are mostly museum/media - not consumer/interest centric
4Friday, 12 December 2008
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• Visiting real locations might suffer might shrink in a recession
• Real locations have limits of number of visitors before suffering irreparable damage
• Most popular exhibitions are crowded, you can’t get close to the artefacts
Visiting original exhibitions and locations: highlights but also limited
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Heritage Key: high quality ancient world experience - enhanced by community
6Friday, 12 December 2008
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Working with many culture experts and institutions
• Egypt:
• leading antiquities expert
• Nigel Hetherington, Owner, Past Preservers, Egypt
• Dr Kent Weeks, American University of Cairo, Director Theban Mapping Project, discovered KV 5
• China:
• X'ian Museum of Teracotta Horses and Warriors
• Prof Wang Tao, Chair of SOAS, University of London
• Janice Lee, PHd student SOAS and staff member X'ian Museum
• Others
• Museums:Robert Knox, ex Keeper (30 years) of SE Asia Dept, British Museum
• Ashley Brown, CEO, Brown Reference Group. Content provider.
• Sandro Vannini, Owner, Studio Vannini Photos, Italy
7Friday, 12 December 2008
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Focus on quality: best content, museums, collections, heritage sites, and historians
8Friday, 12 December 2008
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Rich media, including video content, photos, maps
9Friday, 12 December 2008
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Unique: a 3D immersive time machine - “as is” and “as was”
originalvirtual
10Friday, 12 December 2008
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Multiple visitors can share a virtual visit to the egyptian tombs, “as they were”
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The high quality cultural artefacts can contain further embedded multi-media
• Original high quality photography
• Work with site owners and archaeologists
• Real world replication / virtual experience
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Historians and experts will provide lectures and tours
13Friday, 12 December 2008
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A video filmed “in-world” illustrates work in progress on the terracotta warriors
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The (virtual) valley of kings at an early stage
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Heritage Key will not compete but complement and partner with others
• Free website access• Subscriptions
(masterclasses, virtual exhibitions)
• Exhibition/Massterclass entrance fee
• Affilitate programs• Merchandizing• Sponsorship programs
• Licensing partner content• Creating original artwork
• Centered around topics of interest• Creating original artwork
• Cross promotion with partners• Cross links from virtual world -
website
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What questions do you have?
17Friday, 12 December 2008