hero article
DESCRIPTION
heroTRANSCRIPT
-
5/25/2018 Hero Article
1/16
VOLUME NO.4(2013),ISSUE NO.11 (NOVEMBER) ISSN0976-2183
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
Indexed & Listed at:
Ulrich's Periodicals Directory, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabells Directories of Publishing Opportunities, U.S.A.,
Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)],
Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world.
Circulated all over the world & Google has verified that scholars of more than 2980 Cities in 165 countries/territories are visiting our journal on regular basis.
#round $loor% Buildin& 'o *+-,-% Devi Bh!w!n B!!r% JA#AD.R 01 **0% 2!3un!n!&!r% .!ry!n!% 'DA
http4//i5rc3or&in/
-
5/25/2018 Hero Article
2/16
VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
ii
ONTENTSSr.No. TITLE & NAME OF THE AUTHOR (S)
PageNo.
1 CRITICAL EVALUATION OF THE FIVE PERFORMANCE OBJECTIVES: A STUDY OF SOUTH WEST AIRLINES, USADR. KAUP MOHAMED
1
2A STUDY ON THE REASONS FOR STUDENTS MISBEHAVIOR IN CLASS AND ACADEMIC REMEDIAL MEASURES TO CURB STUDENTS
MISBEHAVIOURS IN CLASS AT HIGHER EDUCATIONAL INSTITUTIONS
NAZNEEN AHMED
4
3 USE OF PROPERLY POSITIONED HEAD RESTRAINTMURAT DARCIN
4 THE FUTURE OF HERO MOTO CORP: A STUDY ON THE CUSTOMER PREFERENCE TOWARDS HERO TWO WHEELER AFTER THE TERMINATION OFHERO HONDA
V. DEVAKI & DR. H. BALAKRISHNAN
12
! A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN HOTEL INDUSTRY: A CASE STUDY OF HOTEL SERVICES IN GUNTUR CITY, APT. SITA RAMAIAH
2"
# READING THROUGH MOTIVATIONAL THEORIESDR. CHRIS EHIOBUCHE
23
$ ROLE OF GENDER DIFFERENCE IN FINANCIAL INVESTMENT DECISIONS: A %UANTITATIVE ANALYSIS WITH SPECIAL REFERENCE TO RIS AVERSIONAND OVERCONFIDENCE APPROACH AMONGST MANAGEMENT GRADUATES IN LUCNOW CITY OF UTTAR PRADESH
DR. VIVEKANAND PANDEY
2'
' BUSINESS ETHICS: A STUDY OF TEN INDIAN BANSRAJESH PRABHAKAR KAILA 34
MENTAL HEALTH IN REFERENCE TO LENGTH OF SERVICE AMONG MALES & FEMALES ACADEMICIANSDR. RENUKA JOSHI & JUHI M GARG
3'
1" THE EFFECT OF WOR PRESSURE ON EMPLOYEES PERFORMANCE IN COMMERCIAL BANSDR. MARWAN M. SHAMMOT
41
11 ATM SERVICES AND CUSTOMERS SATISFACTION LEVEL: A CASE STUDY OF PUBLIC AND PRIVATE SECTOR BANS IN HAMIRPUR DISTRICT (HP)DR. SATINDER SINGH RANDHAWA
!1
12 TOWARDS A DEEPER UNDERSTANDING OF HUMAN EMOTIONS IN THE CONTE*T OF ADVERTISING SLOGANSWAN-CHEN WANG
!!
13 SHOPPER+S PERCEPTION TOWARDS STORE BRANDS WITHIN RETAIL STORES: A CASE OF NELLORE CITY OF ANDHRA PRADESHSANDEEP KUMAR MACHAVOLU
#2
14 IMPACT OF GOVERNMENT POLICIES ON DEVELOPMENT OF WOMEN ENTREPRENEURSHIP IN INDIASEEMA SHOKEEN & VIJETA BANWARI
##
1! STUDY OF CONSUMPTION PATTERN AND HEALTH AWARENESS AS REGARD THE EFFECTS OF FAST FOOD AMONG UNIVERSITY HOSTELLERS
DR. S. M. MEHDI & TARUN GUPTA
$1
1# WTO NEGOTIATIONS ON AGRICULTURE AND THE IMPLICATIONS FOR DEVELOPING COUNTRIES INCLUDING INDIADR. S. NAGABHUSHANA & DR. D. GOVINDAPPA
$#
1$ AIEN COSTING TECHNI%UE - A LITERATURE REVIEWMANMEET KAUR & RAVINDER KAUR
'4
1' FDI IN MULTI BRAND RETAIL: INDIA CALLINGSAUMYA JAIN
''
1 INDIA AND CHINA: POST CRISIS REBALANCING STRATEGYRINKU MAHINDRU
2
2" E.WOM AND SIMILAR EMERGING TERMS: A LITERATURE REVIEWDEEPTI GOEL
21 CONSUMER PERCEPTIONS TOWARDS SMS MARETINGSRI BGK MURTHY
1"4
22 TRENDS OF NON.PERFORMING ASSET (NPA) IN PUBLIC SECTOR BANS IN INDIA DURING 13 TO 2"12AKSHAY KUMAR MISHRA
111
23 UNFASTENING THE VITALITY TO PROMOTE GREEN GROWTH: LESSONS FROM INNOVATIVE STRATEGY OF INDIASHWETA SATIJA
11!
24 GOVERNMENT POLICY AND SMALL SECTORS IN INDIALIGI JOLLY
12"
2! AN IMPACT OF WOR FAMILY CONFLICT ON ORGANIATIONAL COMMITMENT: A STUDY OF STAFF MEMBERS AT PEOPLES BAN INTRINCOMALEE DISTRICT
J. N. JENITTA & P. ELANGKUMARAN
122
2# ROLE OF SMALL SCALE INDUSTRIES FOR ERADICATE UNEMPLOYMENT IN YOUTH: A CASE STUDY OF AJMER DISTRICTDEEPALI SHARMA & SHWETA SHARMA
12#
2$ CO.OPERATIVES FOR DEVELOPMENT: A ERALA E*PERIENCESUDHEERAN T.S.
131
2' ROLE OF MICROFINANCE IN THE PROMOTION OF RURAL WOMEN ENTREPRENEURSHIP: A CASE STUDY OF SHIMOGA CITYVIMALA B.N
134
2 REGULATORY CHANGES AND THEIR IMPACT ON LIFE INSURANCE BUSINESS: AN ANALYTICAL STUDYKAVITA MAHAJAN
13'
3" EMPLOYEES PERCEPTION OF PERFORMANCE APPRAISAL SYSTEM: A STUDY ON HIGHER EDUCATION INSTITUTES IN JALANDHARSUPRIYA MAHAJAN
144
RE%UEST FOR FEEDBAC & DISCLAIMER 1!1
-
5/25/2018 Hero Article
3/16
VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
iii
HIEF PATRONPROF/ / / AGGARWAL
,h!ir3!n% M!l!viy! '!tion!l nstitute of 6echnolo&y% J!ipur(An insi!" #$ N%i#n% I'#)%n*" & $!+ $!n,", + Minis)+ #$ H!'%n R"s#!)*" D""#'"n/ G#")n'"n #$ In,i%0
,h!ncellor% 7 R M!n&!l!3 8niversity% #ur&!on
,h!ncellor% 9in&!y!:s 8niversity% $!rid!b!d
$ounder ;ice-,h!ncellor (
-
5/25/2018 Hero Article
4/16
VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
iv
PROF/ ANIL / SAINI,h!irperson (,R,)% #uru#obind"in&h P 8niversity% Delhi
DR/ SAMBHAVNA$!culty% 6M% Delhi
DR/ MOHENDER UMAR GUPTAAssoci!te Professor% PJ9'#overn3ent,olle&e% $!rid!b!d
DR/ SHIVAUMAR DEENEAsst Professor% Dept of ,o33erce% "chool of Business "tudies% ,entr!l 8niversity of 7!rn!t!!% #ulb!r&!
ASSO IATE EDITORS PROF/ NAWAB ALI HAN
Dep!rt3ent of ,o33erce% Ali&!rh Musli3 8niversity% Ali&!rh% 8P
PROF/ ABHAY BANSAL.e!d% Dep!rt3ent of nfor3!tion 6echnolo&y% A3ity "chool of ?n&ineerin& 6echnolo&y% A3ity
8niversity% 'oid!
PROF/ V/ SELVAM""9% ;6 8niversity% ;ellore
PROF/ N/ SUNDARAM;68niversity% ;ellore
DR/ PARDEEP AHLAWATAssoci!te Professor% nstitute of M!n!&e3ent "tudies Rese!rch% M!h!rshiD!y!n!nd8niversity% Roht!
DR/ S/ TABASSUM SULTANAAssoci!te Professor% Dep!rt3ent of Business M!n!&e3ent% M!trusri nstitute of P# "tudies% .yder!b!d
TE HNI AL ADVISORAMITA
$!culty% #overn3ent M "% Moh!li
FINAN IAL ADVISORSDICIN GOYAL
Advoc!te 6!@ Adviser% P!nchul!
NEENA
nvest3ent ,onsult!nt% ,h!3b!&h!t% "ol!n% .i3!ch!l Pr!desh
LEGAL AD VISORSJITENDER S/ CHAHAL
Advoc!te% Pun5!b .!ry!n! .i&h ,ourt% ,h!ndi&!rh 86
CHANDER BHUSHAN SHARMAAdvoc!te ,onsult!nt% District ,ourts% 2!3un!n!&!r !t J!&!dhri
SUPERINTENDENTSURENDER UMAR POONIA
-
5/25/2018 Hero Article
5/16
VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
v
ALL FOR MANUS RIPTSCe invite unpublished novel% ori&in!l% e3piric!l !nd hi&h u!lity rese!rch wor pert!inin& to recent develop3ents pr!ctices in the !re!s of
,o3puter "cience Applic!tionsE ,o33erceE BusinessE $in!nceE M!retin&E .u3!n Resource M!n!&e3entE #ener!l M!n!&e3entE B!nin&E
?cono3icsE 6ouris3 Ad3inistr!tion M!n!&e3entE ?duc!tionE 9!wE 9ibr!ry nfor3!tion "cienceE Defence "tr!te&ic "tudiesE ?lectronic
"cienceE ,orpor!te #overn!nceE ndustri!l Rel!tionsE !nd e3er&in& p!r!di&3s in !llied sub5ects lie Accountin&E Accountin& nfor3!tion
"yste3sE Accountin& 6heory Pr!cticeE Auditin&E Beh!vior!l Accountin&E Beh!vior!l ?cono3icsE ,orpor!te $in!nceE ,ost Accountin&E
?cono3etricsE ?cono3ic Develop3entE ?cono3ic .istoryE $in!nci!l nstitutions M!retsE $in!nci!l "ervicesE $isc!l PolicyE #overn3ent 'on
Profit Accountin&E ndustri!l Or&!ni!tionE ntern!tion!l ?cono3ics 6r!deE ntern!tion!l $in!nceE M!cro ?cono3icsE Micro ?cono3icsE Rur!l
?cono3icsE ,o-oper!tionE De3o&r!phy4 Develop3ent Pl!nnin&E Develop3ent "tudiesE Applied ?cono3icsE Develop3ent ?cono3icsE Business
?cono3icsE Monet!ry PolicyE Public Policy ?cono3icsE Re!l ?st!teE Re&ion!l ?cono3icsE Politic!l "cienceE ,ontinuin& ?duc!tionE 9!bour
Celf!reE PhilosophyE Psycholo&yE "ociolo&yE 6!@ Accountin&E Advertisin& Pro3otion M!n!&e3entE M!n!&e3ent nfor3!tion "yste3s (M")E
Business 9!wE Public Responsibility ?thicsE ,o33unic!tionE Direct M!retin&E ?-,o33erceE #lob!l BusinessE .e!lth ,!re Ad3inistr!tionE
9!bour Rel!tions .u3!n Resource M!n!&e3entE M!retin& Rese!rchE M!retin& 6heory Applic!tionsE 'on-Profit Or&!ni!tionsE Office
Ad3inistr!tion/M!n!&e3entE Oper!tions Rese!rch/"t!tisticsE Or&!ni!tion!l Beh!vior 6heoryE Or&!ni!tion!l Develop3entE
Production/Oper!tionsE ntern!tion!l Rel!tionsE .u3!n Ri&hts DutiesE Public Ad3inistr!tionE Popul!tion "tudiesE Purch!sin&/M!teri!ls
M!n!&e3entE Ret!ilin&E "!les/"ellin&E "ervicesE "3!ll Business ?ntrepreneurshipE "tr!te&ic M!n!&e3ent PolicyE 6echnolo&y/nnov!tionE
6ouris3 .ospit!lityE 6r!nsport!tion DistributionE Al&orith3sE Artifici!l ntelli&enceE ,o3pilers 6r!nsl!tionE ,o3puter Aided Desi&n (,AD)E
,o3puter Aided M!nuf!cturin&E ,o3puter #r!phicsE ,o3puter Or&!ni!tion ArchitectureE D!t!b!se "tructures "yste3sE Discrete
"tructuresE nternetE M!n!&e3ent nfor3!tion "yste3sE Modelin& "i3ul!tionE 'eur!l "yste3s/'eur!l 'etworsE 'u3eric!l
An!lysis/"cientific ,o3putin&E Ob5ect Oriented Pro&r!33in&E Oper!tin& "yste3sE Pro&r!33in& 9!n&u!&esE RoboticsE "y3bolic $or3!l 9o&icE
Ceb Desi&n !nd e3er&in& p!r!di&3s in !llied sub5ects
Anybody c!n sub3it the 0 56of unpublished novelE ori&in!lE e3piric!l !nd hi&h u!lity 780897 ;7?07@5anytimein M.S. Word
format!fter prep!rin& the s!3e !s per our GUIDELINES FOR SUBMISSIONE !t our e3!il !ddress ie infoi5rc3F&3!ilco3or online by clicin&
the lin >@>8 0?=@00@>!s &iven on our website (FOR ONLINE SUBMISSION, CLICK HERE)
GUIDELINES FOR SUBM ISSION OF MA NUS RIPT COVERING LETTER FOR SUBMISSION:
DATED:
THE EDITOR
JR,M
"ub5ect4 SUBMISSION OF MANUSCRIPT IN THE AREA OF /
(8// F@>9>8M97HRMG8>879 M9>98=8>E>=@0P066L9;C=5?87ITE>@>887@>M98=9@087, 58908 058@6)
DEAR SIRMADAM
Ple!se find 3y sub3ission of 3!nuscript entitled GHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH: for possible public!tion in your 5ourn!ls
hereby !ffir3 th!t the contents of this 3!nuscript !re ori&in!l $urther3ore% it h!s neither been published elsewhere in !ny l!n&u!&e fully or p!rtly% nor is it
under review for public!tion elsewhere
!ffir3 th!t !ll the !uthor (s) h!ve seen !nd !&reed to the sub3itted version of the 3!nuscript !nd their inclusion of n!3e (s) !s co-!uthor (s)
Also% if 3y/our 3!nuscript is !ccepted% /Ce !&ree to co3ply with the for3!lities !s &iven on the website of the 5ourn!l you !re free to publish our
contribution in !ny of your 5ourn!ls
NAME OF CORRESPONDING AUTHOR4
Desi&n!tion4
Affili!tion with full !ddress% cont!ct nu3bers Pin ,ode4
Residenti!l !ddress with Pin ,ode4
Mobile 'u3ber (s)4
9!ndline 'u3ber (s)4
?-3!il Address4
Altern!te ?-3!il Address4
NOTES4
!) 6he whole 3!nuscript is reuired to be in ONE MS WORD FILEonly (pdf version is li!ble to be re5ected without !ny consider!tion)% which will st!rt fro3the coverin& letter% inside the 3!nuscript
b) 6he sender is reuired to 3entionthe followin& in the SUBJECT COLUMNof the 3!il4N8; M9>?07@5 7 R8@8; @> 8 9789 ($in!nce/M!retin&/.RM/#ener!l M!n!&e3ent/?cono3ics/Psycholo&y/9!w/,o3puter/6/
?n&ineerin&/M!the3!tics/other% ple!se specify)
c) 6here is no need to &ive !ny te@t in the body of 3!il% e@cept the c!ses where the !uthor wishes to &ive !ny specific 3ess!&e wrt to the 3!nuscriptd) 6he tot!l sie of the file cont!inin& the 3!nuscript is reuired to be below !"" Be) Abstr!ct !lone will not be considered for review% !nd the !uthor is reuired to sub3it the co3plete 3!nuscript in the first inst!nce
f) 6he 5ourn!l &ives !cnowled&e3ent wrt the receipt of every e3!il !nd in c!se of non-receipt of !cnowled&3ent fro3 the 5ourn!l% wrt the sub3ission
of 3!nuscript% within two d!ys of sub3ission% the correspondin& !uthor is reuired to de3!nd for the s!3e by sendin& sep!r!te 3!il to the 5ourn!l
> MANUSCRIPT TITLE:6he title of the p!per should be in ! > point ,!libri $ont t should be bold typed% centered !nd fully c!pit!lised0 AUTHOR NAME (S) & AFFILIATIONS: 6he !uthor (s) ? >9=8% 80@>9@>% 9@@9@> (s)% 97800% =@89>@>8 >?=870% !nd 8=9@987>98 8=9@
97800should be in it!lic -point ,!libri $ont t 3ust be centered underne!th the title
+ ABSTRACT:Abstr!ct should be in fully it!licied te@t% not e@ceedin& >1* words 6he !bstr!ct 3ust be infor3!tive !nd e@pl!in the b!c&round% !i3s% 3ethods%
results conclusion in ! sin&le p!r! Abbrevi!tions 3ust be 3entioned in full
-
5/25/2018 Hero Article
6/16
VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
vi
1 EYWORDS:Abstr!ct 3ust be followed by ! list of eywords% sub5ect to the 3!@i3u3 of five 6hese should be !rr!n&ed in !lph!betic order sep!r!ted byco33!s !nd full stops !t the end
I MANUSCRIPT:M!nuscript 3ust be in BRITISH ENLISHprep!red on ! st!nd!rd A+ sie !ORTR"IT SETTIN !"!ER t 3ust be prep!red on ! sin&le sp!ce !ndsin&le colu3n with 3!r&in set for top% botto3% left !nd ri&ht t should be typed in = point ,!libri $ont with p!&e nu3bers !t the botto3 !nd centre of every
p!&e t should be free fro3 &r!33!tic!l% spellin& !nd punctu!tion errors !nd 3ust be thorou&hly edited
K HEADINGS:All the he!din&s should be in ! * point ,!libri $ont 6hese 3ust be bold-f!ced% !li&ned left !nd fully c!pit!lised 9e!ve ! bl!n line before e!chhe!din&
= SUB.HEADINGS:All the sub-he!din&s should be in ! = point ,!libri $ont 6hese 3ust be bold-f!ced% !li&ned left !nd fully c!pit!lised
@>8 8; 8 98@?78 t should be ensured th!t the t!bles/fi&ures !re referred to fro3 the 3!in te@t
E%UATIONS:6hese should be consecutively nu3bered in p!rentheses% horiont!lly centered with eu!tion nu3ber pl!ced !t the ri&ht
> REFERENCES:6he list of !ll references should be !lph!betic!lly !rr!n&ed 6he !uthor (s) should 3ention only the !ctu!lly utilised references in the prep!r!tion
of 3!nuscript !nd they !re supposed to follow H9797 S68 R8878>@> 6he !uthor (s) !re supposed to follow the references !s per the followin&4
All wors cited in the te@t (includin& sources for t!bles !nd fi&ures) should be listed !lph!betic!lly 8se (8/) for one editor% !nd (8/0) for 3ultiple editors
Chen listin& two or 3ore wors by one !uthor% use --- (>*@@)% such !s !fter 7ohl (=K-0*0
JOURNAL AND OTHER ARTICLES
"che3enner% RC% .uber% J, !nd ,oo% R9 (*)4 L,usto3er ;!lue4 A ,o3p!r!tive "tudy of Rur!l !nd 8rb!n ,usto3ers%L 6hesis% 7urushetr! 8niversity% 7urushetr!ONLINE RESOURCES
Alw!ys indic!te the d!te th!t the source w!s !ccessed% !s online resources !re freuently upd!ted or re3ovedWEBSITES
#!r&% Bh!vet (>*)4 6ow!rds ! 'ew '!tur!l #!s Policy% Politic!l Ceely% ;iewed on J!nu!ry *% >*> http4//epwin/user/view!bstr!ct5sp
-
5/25/2018 Hero Article
7/16
VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
>
THE FUTURE OF HERO MOTO CORP: A STUDY ON THE CUSTOMER PREFERENCE TOWARDS HERO TWO
WHEELER AFTER THE TERMINATION OF HERO HONDA
%. DE%"KI
"SST. !ROFESSOR
DE!"RTMENT OF COMMERCE
SRI R"M"LIN" SOWD"MBI"I COLLEE OF SCIENCE &COMMERCE
COIMB"TORE
DR. H. B"L"KRISHN"N
!RINCI!"L &SECRET"R'
S.N.R.SONS COLLEE
COIMB"TORE
ABSTRACTT1" A!#'#i" C#'%n+ 2%in '%)3" "%,")s1i #n+ i$ i !n,")s%n,s 1" *#ns!'") %s" %n, )"$")"n*"s $#) $in% s#!i#n 1% ,"i21s *#ns!'") 1)#!21
s!")i#) %!"/ 4!%i+ %n, s")i*"/ *#ns!'") )"$")"n*" is % i% $%*#)s in '%)3"in2.T# %n%+5" 1" n"", $#) !)*1%sin2 1" %)i*!%) +" #$ 6#-61""") in
C#i'%#)" *i+/T%'iN%,!/In,i%. C#ns!'") )"$")"n*" %n, *#ns!'") "1%i#!) %)" si'i%)/ %)i!", in )#%, )#s"*i". In #),") # %**#'is1 1is #7"*i"
% '%)3" s!)"+ 6%s *#n,!*", 6i1 899 )"s#n,"ns in 1" s!,+ %)"%. A,")is"'"n *%'%i2n s1#!, %i' % )"%*1in2 1" !i'%" *!s#' %n, 1" %!1#)i5",
,"%")s s1#!, %s# ,"i*" % s!i%" %,")is"'"n # *%*1 #*% *!s#'")s. T1" in)#,!*i#n #$ H")# H#n,% i3" 1%" )"#!i#n%)i"s in 1" $i", #$ 6# W1""")in,!s)+. L%)2" n!'") #$ $%n*+ 6# 61""") s1#!, " in)#,!*", + 1" *#'%n+. . A s!)"+ is ,#n" %'#n2 1" *!s#'")s #$ H")# %n, 1" H")# H#n,% # s!,+
1"i) )"$")"n*" #$ )%n, %$") 1" si. C!s#'") #ini#ns %)" )"*#),", %#! 1"i) *1#i*" #$ 1" )%n,. I is *#n*!,", $)#' 1" s!,+ 1% 1" H")# H#n,%
'##) *#'%n+ 2%inin2 '%)3" s1%)" in T6# W1""") In,!s)+ %n, 61% 1%"n %$") si 1" H#n,%.
EYWORDSBr!nd choice !fter the split% ,onsu3er preference% ,onsu3er Beh!viour%Joint ;enture% M!retin&% M!nuf!cture
INTRODUCTIONhis uestion is the b!se of this p!rticul!r study A survey is done !3on& the custo3ers of .ero !nd the .ero .ond! to study their preference of br!nd
!fter the split ,usto3er opinions !re recorded !bout their choice of the br!nd
?!rlier when 6;" split fro3 "uui in ! 5oint venture for 6;" to est!blish itself it too uite so3e ti3e will th!t be the s!3e c!se with .ero .ero now h!s
to swe!t ! lot to &!in their 3!ret sh!re
6he uestions !re open to .ero but the 3!n!&e3ent is s3!rt% e@perienced !nd veter!n 6hey not only &ot their >I sh!re fro3 .ond! !t +* discount to the
3!ret r!te% but !lso h!ve &!ined e@pertise over the J!p!nese technolo&y durin& their oper!tions of >I ye!rs
6here w!s out ri&htly no need to pi&&yb!c the br!nd n!3e .ond! !ny3ore which c!3e with ! hu&e roy!lty fee 6he technolo&y sh!red by .ond! h!s now beenle!rned !nd 3!stered by .ero durin& their lon& >I ye!rs of 3!rri!&e 6he profits were now 3erely sh!red for custo3ers: s!e for they love to see the two
n!3es .?RO !nd .O'DA toðer on their bies Althou&h% the &uild of the two n!3es w!s &ivin& 3!@i3u3 s!les however w!s of li3ited .ero .ond! w!s
undoubtedly the 3!ret le!ders in the two wheeler se&3ent 6;"% .ero .ond! !nd B!5!5 toðer were h!vin& ! 3!ret sh!re of !l3ost K* in the two
wheeler industry .ero .ond! is ! 5oint venture of .ero Moto ,orp in ndi! !nd .ond! 3otors in J!p!n 6he J; between the two co3p!nies c!3e to !n end
recently !nd hero w!s set to &o on its own .ond! h!s !lre!dy entered the 3!ret sep!r!tely !nd it is in ! co3fort!ble position .ero will be f!cin& ch!llen&es
to est!blish itself in the two wheeler 3!ret .ero thou&h h!s enou&h 3!retin& potenti!l !nd pl!nts for 3!nuf!cturin& two-wheeler is still l!cin& in
indi&enous technolo&y Chile this is on one side% wh!t will be the re!ction of the custo3er tow!rd this splitN .ow will the custo3ers !li&n or orient!te !fter the
split of this 5oint venture
VALUE TO THE COMPANYDid the custo3ers buy7!ri3!% ,B% "plendor% .un bec!use they !re .ond! technolo&yN Or bec!use of the w!y they !re positioned in the 3!retN
LOne bi& differenti!tion between .ero .ond! !nd other !uto3obile co3p!nies !re the sc!le !nd stron& br!nd rec!ll%L s!id Deep! J!in% !ssist!nt vice president
!nd rese!rch !n!lyst% "h!reh!n L.ero .ond!:s "plendor is ! dec!de-old 3otorcycle br!nd .owever% !uto3obile divorces !re very ch!llen&in& Ret!inin& core
custo3er &roup will be the incre3ent!l ch!llen&e for the .ero &roup !p!rt fro3 cut-thro!t co3petitionL R6 p!y3ents !re the third bi&&est e@penses for
.ero .ond! !fter r!w 3!teri!ls !nd e3ployee cost t:s !nother ch!llen&e to opti3ie the s!vin&s to rebr!ndin& !ctivity6he .ero &roup h!s two options% either to &o for in-house RD or choose ! do3estic/forei&n p!rtner for technic!l coll!bor!tion .owever% !n!lysts do not see
the &roup &oin& in for ! p!rtnership with !nyone
t will be ! ch!llen&e for .ond! to co3pete with robust .ero:s 3!retin& !nd distribution te!3 !nd ! ch!llen&e to .ero will be to live up to the e@pect!tions of
custo3ers !t technic!l level
REVIEW OF LITERATURE6he review of liter!ture st!rted with the !n!lysis of 6;" "uui split up in which 6;" !l3ost too 3!y ye!rs to find its be!rin&s% will this be the c!se with .ero
too
n ! c!se study done by B" center for 3!n!&e3ent rese!rch 6;" in spite of its l!c in technolo&y !nd sever!l f!ilures of l!unchin& its own product durin& the J;
w!s !ble to succeed !fter the split up Accordin& to this p!per 3!retin& is ! co3petitive ed&e in ter3s of winnin& the 3!ret
n !nother study on the consu3ers buyin& beh!vior the report concludes th!t the s!les !re stron&ly correl!ted with !&e &roup of the consu3ers nterestin&ly
the purch!se of two wheeler is independent of the !nnu!l inco3e of buyerE this could perh!ps be due to the e!sy lo!n !v!il!ble !nd custo3er friendly
3!retin& str!te&ies !dopted by the de!lers A si&nific!nt proportion of the popul!tion% +=00 custo3ers prefer to buy ! two wheeler in the r!n&e of Rs
+%***-1*%***/- h!vin& fuel efficiency of +1-11 73pl 6he non-&e!r 3odel is preferred by 0=00 !nd with &e!r (+ &e!rs) 3odel is preferred by +***
consu3ers 6he d!t! is further correl!ted with the &ender of consu3er Presu3!bly fe3!les !nd !&ed 3!les prefer non &e!r vehicle where!s 3!le in &ener!lprefer vehicle with &e!r As for 3!inten!nce of vehicle is concerned the &ener!l consensus !3on& consu3ers indic!tes they prefer servicin& the vehicle once in
four 3onths $urther% +000 consu3ers h!ppen to h!ve vehicle th!t is to 1 ye!rs old indic!tin& old two wheeler vehicles !re r!pidly bein& repl!ced $in!lly
the colour of vehicle see3s to pl!y !n i3port!nt role in consu3er preference
T
-
5/25/2018 Hero Article
8/16
VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
0
Dr',h!ndr!se!r!n investi&!ted the w!nts of the custo3er !re c!refully studied by conductin& surveys on consu3er beh!viour 6he study !lso helps to now
v!rious 3!retin& v!ri!bles such !s price !nd product fe!tures6his study will help &!in nowled&e !bout the influence of consu3er to prefer ! p!rticul!r br!nd
!nd the proble3s f!ced by the3 usin& such br!nds
Dr"7"inh! A5!y C!&h e@!3ined th!t ndi! is one of the f!stest &rowin& teleco33unic!tion 3!rets of the twenty first century 6he co33!n 3!n%
!rtis!ns%!&ricultur!l l!bours% vendors !nd worers fro3 every w!l of life !re co3fort!bly usin& the services provided by teleco3 industries6he potenti!l of
c!pturin& 3!ret se&3ent will surely depend upon underst!ndin& dyn!3ics of custo3ers preferenceAccordin& to 9ewis Boo3(
-
5/25/2018 Hero Article
9/16
VOLUME NO. 4(2013),ISSUENO.11(NO
INTERNATIONAL JOA Monthly Double-Blind Peer Reviewed (Refe
Percent!&e() Q 'o of Respondent **
6ot!l 'o of Respondents
,hi-"u!re An!lysis
CONSUMER SATISFACTION
6he underlyin& word is s!tisf!ction every person h!s c
!nticip!ted needs !re c!tered to n other words% befor
buys the &oods !nd it is only the 3!retin& 3!n!&er wFACTORS INFLUENCING THE CONSUMERS PREFERENC
6he v!rious f!ctors !ffectin& the consu3ers preference
,onsu3er preference !nd consu3er beh!viour !re si
individu!l decides wh!t% when% how%whether or not% fr
cultur!l% soci!l% person!l !nd psycholo&ic!l f!ctors su
3!reters which !re !lso to be t!en into !ccount
CULTURAL FACTORS
,ultur!l f!ctors such !s buyerSs culture% sub-culture !nd
CULTURE
,ulture is the 3ost b!sic deter3in!nt of ! person .is
SOCIAL FACTORS
A consu3erSs preference is !lso influenced by soci!l f!c
OCCUPATION
A personSs consu3ption p!ttern is !lso influence by hi
!re pertinent to his &roup A co3p!ny president !ffor
occup!tion!l &roups
ECONOMIC CIRCUMSTANCES
A personSs econo3ic circu3st!nces will do !ffect ! &re
borrowin& power !nd !ttitudes tow!rds spendin& vers
LIFE STYLE
People co3in& fro3 the s!3e sub-culture% soci!l cl!
inter!ction with his or her environ3ent 9ife style refl
!tte3pts to brin& out oneSs w!y of livin& b!sed on ! wh
PERSONALITY AND SELF.CONCEPT
?!ch person h!s ! distinct th!t will influence his on h
do3in!nce% !utono3y% deference% soci!bility defensive
INCOME
nco3e is ! vit!l f!ctor th!t !ffects buyin& preference
will be hi&h% if it is less the de3!nd will !lso be less
PSYCHOLOGICAL FACTORS
A personSs buyin& choice is !lso influenced fro3 3!5or
MOTIVATION
A person h!s 3!ny w!nts !t ! &iven ti3e A need beco
person to see s!tisf!ction of the need
PERCEPTION
Another f!ctor which influences consu3er beh!viour
3otiv!ted personSs !ction is influenced by his or her pe
LEARNING
t is ! f!ctor where the people !ct b!sed on the e@perie
BELIEFS AND ATTITUDES
6hrou&h le!rnin& process people !cuire their beliefs
person in !ll descriptive% !bout so3ethin& which &ets r
ev!lu!tion% e3otion!l fellin& !nd !ction tendencies to
BRAND LOYALTY
6o be truly br!nded loy!l the consu3er 3ist hold !
purch!sed ! p!rticul!r br!nd repe!tedly bec!use othersubstitutes
.istory of the 6;" 3otor co3p!ny% .ero .ond! co3p
enh!nce the pro5ect
EMBER)
RNAL OF RESEARCH IN COMMERCE & MANeed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the
http4//i5rc3or&in/
rt!in w!nts !nd needs !nd hence he beco3es ! consu3ers s!tisf
e purch!sin&% the consu3er h!s so3e sort of benefits in i3!&in!ti
o now wh!t benefits c!n be provided 6herefore% to provide s!ti
!re !s follows4-
il!r% !ttributed in bro!d prospective ,onsu3er beh!viour or b
o3 who3 to purch!se &oods !nd the service6he consu3erSs dec
st!nti!lly influence the purch!ses of the buyer Most of the f!c
soci!l cl!ss identific!tion be!r in depth !nd wide influences of co
!nts !nd beh!viour !re &overned by instincts hu3!n tr!it is intell
tors% such !s the consu3erSs reference &roups% f!3ily !nd soci!l r
s or her occup!tion A blue color worerSs clothes% wor shoes% p
s e@pensive blue st!&e suits !ir tr!vel club 3e3bership !nd veh
t e@tent in his product choice People econo3ic circu3st!nces co
s s!vin&
ses !nd even occup!tion 3!y le!d uiet different life different
cts so3ethin& beyond the personSs soci!l cl!ss on the one h!nd
ole personSs p!ttern of !ctin& in the world
r buyin& preference A person person!lity is usu!lly described in
ness !nd !dopt!bility
off consu3er to ! &re!t e@tent t is the per-c!pit!l inco3e is hi&
psycholo&ic!l f!ctors lie 3otiv!tion% perception% le!rnin&% beliefs
e ! 3otive when it is used to ! sufficient level of intensity A 3o
is perception A 3otiv!ted personSs !ction is influenced by his
rception of the situ!tion
nce th!t &overns the efforts directly !nd indirectly !s the process
!nd !ttitudes 6hese in turn influence their beh!viour b!sed on
oted in hi3 Besides th!t !n !ttitude described by ! persons end
!rds so3e ob5ects or ide!
f!vor!ble !ttitude tow!rds the br!nd in !ddition to purch!sin
br!nds 3!y not be !v!il!ble un!ble to find ! suit!ble repl!ce3en
!ny% 2!3!h! co3p!ny !nd B!5!5 ,o3p!ny w!s n!rr!ted the best
ISSN0976-2183
AGEMENTntern!tion!l "eri!l Directories
+
!ction !rises only when the consu3erSs
n th!t he will !ctu!lly receive when he
f!ction is less e!sy th!t i3!&ined t!s
yers !ttitude is ! process by which !n
isions !re not hollow but influenced by
ors !re L 'O6 ,O'6RO99AB9? Lby the
su3er preference
ctu!l in beh!viour
les !nd st!tus
wder% lunch bo@es% bowlin& recre!tion
icle hence 3!reters try to identify the
sist of their spend !ble inco3e% s!vin&%
9ife style portr!ys the whole person
!nd person!lity on the other 9ife style
ter3s of such tr!it !s Sself confidence%
% then the de3!nd of consu3er &oods
nd !ttitudes
ive is ! need th!t sufficiently co3pels !
or her perception of the situ!tion A
f le!rnin& differs
belief is wh!t is &iven !nd t!en by !
rin& f!vor!ble or unf!vor!ble co&nitive
it repe!tedly One 3!y be forced to
thou&h he is not liin& the unf!vor!ble
to the nowled&e of the rese!rcher to
-
5/25/2018 Hero Article
10/16
VOLUME NO. 4(2013),ISSUENO.11(NO
INTERNATIONAL JOA Monthly Double-Blind Peer Reviewed (Refe
RESULTS AND DISCUSSIONS%
S8
A8
O?59@>
V8@8 ?098 (=06)
C?778> =8 87
Y?7 578878>8 @>
W@ 6? =@00 H87 H
Y?7 >8; @8
4/1 SE* OF THE RESPONDENTS
TAB
F
6he !bove t!ble reve!ls th!t% out of ** respondents% s
$e3!les t is inferred fro3 the !bove t!ble th!t% the 3
4/2 AGE GROUP OF THE RESPONDENTS
6he us!&e of 6wo wheeler v!ries fro3 !&e to !&e ,o
f!ctor in !ny decision% !&e 3e!ns e@perience 6he e@
3!retin& t!stes% preference needs v!ry with different
TABLE 4/
A8 G
= to
0 2e
Above
6ot!l
6he !bove t!ble shows th!t 3ost of the respondents
ye!rs I percent who co3es under the !&e &roup of !
!&e &roup of 0-+* ye!rs
4/3 OCCUPATIONAL STATUS OF THE RESPONDENTS
6he persons consu3ption p!ttern w!s !lso influenced
the consu3ers is derived fro3 v!rious sources 6hus th
!
AD8
EMBER)
RNAL OF RESEARCH IN COMMERCE & MANeed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the
http4//i5rc3or&in/
ESTIONNAIRE 1($or e@istin& hero .ond! custo3ers)
M!le $e3!le
** *
=-0* 2e!rs 0-+* 2e!rs Above +*
0> 1> I
"tudent Profession!l Business
>1 1+ >
Business Purpose Person!l 8se Both
1* >* 0*H>9 @
-
5/25/2018 Hero Article
11/16
VOLUME NO. 4(2013),ISSUENO.11(NO
INTERNATIONAL JOA Monthly Double-Blind Peer Reviewed (Refe
TABLE 4/3: TA
O
"t
Pr
Bu
6o
6he !bove t!ble inferred th!t the occup!tion!l st!tus
the respondents !re student% > percent of the respon
4/4 VEHICLE USAGE OF THE RESPONDENTS
TABLE 4/
P870
Busi
Pers
Both
6ot!l
6he !bove t!ble reve!ls th!t 1* percent of the respon
purpose !nd >* percent of the respondents !re usin& v
.ence it is inferred th!t the 3!5ority of the respondent
4/! MODEL USAGE OF THE RESPONDENTS
TABLE 4/
M
"p
,B
P!
6o
6he !bove t!ble reve!ls th!t I* percent of the respon
1percent of the respondents !re usin& ,B
.ence it is inferred th!t the 3!5ority of the respondent
*
"tudent
Profession
!l
Business
*
)*
>*
0*
+*
1*
I*
"plendor
I*
C
EMBER)
RNAL OF RESEARCH IN COMMERCE & MANeed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the
http4//i5rc3or&in/
BLE SHOWING THE OCCUPATION STATUS OF THE RESPONDENT
?59@> N?=87 R805>8>0 P878>98
dent
ofession!l
siness
>1
1+
>
>1
1+
>
t!l ** **
"O8R,?4 PRMAR2
f the respondents% it is understood th!t 1+ percent of the respon
dents !re business peoples% .ence% 3!5ority of the respondents !
: TABLE SHOWING VEHICLE USAGE OF THE RESPONDENTS
>0 N?=87 R805>8>0 P878>98
ess purpose
n!l use
1*
>*
0*
1*
>*
0*
** **
"O8R,?4 PRMAR2
ents !re usin& vehicle for Business purpose%% 0* percent of the re
hicle in person!l use
s !re usin& vehicle for Business purpose
: TABLE SHOWING MODEL US AGE OF THE RESPONDENTS
8 N?=87 R805>8>0 P878>98
lender
ssion Plus
I*
1
>1
I*
1
>1
t!l ** **
"O8R,?4 PRMAR2
dents !re usin& vehicle for "plender%% >1 percent of the respond
s !re usin& "plender Bie
-
5/25/2018 Hero Article
12/16
VOLUME NO. 4(2013),ISSUENO.11(NO
INTERNATIONAL JOA Monthly Double-Blind Peer Reviewed (Refe
4/# HYPOTHESIS
A&e of the respondents does not influence over current
TABLE 4/#: RELATIONSHIP BETWEEN
G7?5
= to 0* 2e!rs
0 2rs to +* 2rs
Above +* 2rs
TOTAL
,!lcul!ted v!lue of ,hi "u!re test is KK0>
De&ree of $reedo3 is +
6!ble v!lue !t 1 percent level of si&nific!nce is :08 H87H>9
< M@89D8 B79> I=9D8 P7@
$#
24
@ Y? M@00 H87H>9
0I
>I
)0
N8; C:@8 B@9 B9 9 TV
ISSN0976-2183
AGEMENTntern!tion!l "eri!l Directories
K
RENT MODEL OF BIE
TOTAL
0>
1>
I
**
8
2es
'o
-
5/25/2018 Hero Article
13/16
VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
=
$ro3 the !bove t!ble the c!lcul!ted v!lue of ,hi "u!re is less th!n t!ble v!lue !t 1 percent level 6herefore% the null hypothesis is !ccepted .ence it is
confir3ed th!t% there is no si&nific!nt influence over the !&e &roup !nd the selection of current 3odel of bie
4/$ HYPOTHESIS
Occup!tion!l st!tusof the respondents does not influence over current 3odel selection
RELATIONSHIP BETWEEN THE OCCUPATIONAL STATUS OF RESPONDENTS AND THE SELECTION OF CURRENT MODEL OF BIE
C?778> M8
O?59@>9
S9?0
SPLENDER CB PASSIONPLUS TOTAL
"tudent
Profession!l
Business
>
+
K
1
1
1
=
=
1
1+
>
TOTAL I* 1 >1 **
,!lcul!ted v!lue of ,hi "u!re test is 0+K
De&ree of $reedo3 is +
6!ble v!lue !t 1 percent level of si&nific!nce is $or the pro3otion% co3p!ny show 3!e ro!d-show th!t will incre!se the s!les6he co3p!ny should &ive 3ore concentr!te on the !dvertise3ent
0 .ero .ond! ,o3p!ny should i3ple3ent ! new str!te&y to reduce the co3petition !nd le!d into the bie 3!ret
+ As people e@pect 3ore 3ile!&e per ilo3eter%co3p!ny should incre!se the 3ile!&e of the hero .ond! bie
1 .er .ond! should 3!e ! sports bie lie to 7!w!s!i "uui% .y!bus! bies which c!n run with 3!@i3u3 speeds
As !lre!dy discussed the s!3ple sie is ! li3it!tion besides so3e of the p!rticip!nts were not the !ctu!l owner of the vehicle But they !re the consu3er 6hey
3i&ht be left with no !ltern!tives
CONCLUSION6he results cle!rly show th!t .ero h!s &ot ! lot of w!y to est!blish itself in the 3!ret Besides the price !nd 3ile!&e the co33on custo3er doesn:t find
!nythin& !ttr!ctin& Also the nu3ber of student preferrin& hero is very less !nd th!t se&3ent of custo3er h!s the 3!5or 3!ret potenti!l .ero 3ust consider
l!unchin& vehicles lie Puls!r !nd 8nicorn% $ which 3ostly !ttr!ct youth tod!y Only th!t p!ssion tow!rd the br!nd will help the3 succeed !nd c!pture the
3!ret sh!re
LIMITATIONS OF THE STUDY6he followin& !re the few li3it!tions of the study
$ew P!rticip!nts were reluct!nt to provide the !nswer !nd l!c interest
6heir credibility le!ds to error in the inference
6he s!3ple sie is !&!in li3ited
6he study is li3ited only in ,oi3b!tore city%6!3iln!du%ndi!
6he study is b!sed upon the prev!ilin& consu3er preferencet 3!y ch!n&e !ccordin& to ti3e%f!shion%technolo&y develop3ent etc
SCOPE FOR FURTHER RESEARCH"o% 3uch !w!ited is how the 3!ret of two-wheelers will be !ffected !fter this split Cill both the fir3s 3!n!&e to ret!in the Br!nd i3!&e or it is ! ch!nce for
other pl!yers lie B!5!5 or 6;" to benefit the 3ost fro3 the end of this lon& rel!tionshipN
REFERENCESBOOS
A!er Myers TA,")isin2 M%n%2"'"n prentice .!ll of ndi! pvt 9td% 'ew Delhi> 7oth!ri ,R%(
-
5/25/2018 Hero Article
14/16
VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/