Hershey Park

By: Alondra Alonso, Chantel Salinas-Garza

CHOCOLATE

LAVA

New attraction: ChocolateLava

Chocolate lava is a new up and coming “Willy Wonka” themed attraction at Hershey Park.

A boat ride replica from the movie. The chocolate lava boat ride will take you around the park in a tunnel where you can see out but they can’t see in. The boat will travel not on water but on melted chocolate, there will also be a big chocolate fall

Demographics: Family ride, male & female, of

all ages; located in Pennsylvania Psychographics: Family lifestyle, Families that

enjoy riding on boats, Geographic: Industrial and tourism town; good amount of historic landmarks

Behavior: Families will visit from out of town

Target Market

We are proud to announce that 99.3 KISS FM is

now part of the Hershey park family! Hershey park will broadcast KISS FM through

out the park along with small banners around the park.

The product that incorprates our brand new attraction is CHOCOLATE

Sponsorship and endorsement's

Chocolate Lava is set to open in June2014 Kiss FM DJ Supasam is scheduled to DJ the event with

special guest Ariana Grande, Big Time Rush, and Selena Gomez, and more!

Special guest celebrities are scheduled to perform in the park and cut the ribbon for Chocolate Lava grand opening.

We will have the radio station promote 2 months prior up until grand opening day, give out free passes to the park, etc.

Celebrities will promote the grand opening of chocolate lava at Hershey Park up until grand opening day on their own social media accounts.

Grand opening