hertfordshire county council

e tended opportunitiesBrand Style Guidelines

ClosePrint

Contents

Extended Opportunities Logo

Logo - Correct usage / partner logo’s

Typefaces

Colour palette

Imagery

The arc, silhouettes and other elements

Cover designs and formats

Examples of collateral

More examples of collateral

Contact Information

ClosePrint

e tended opportunities









Extended Opportunities logo The logo consists of two elements; the graphic and the type. Both elements should always appear together in this form. The logo is made from PMS 282 Blue and PMS 226 Pink. Never re-create the logo, always use the master artwork supplied.

Reversed/white-outThe reversed version of the logo is used out of dark colours, and/or when it is difficult to read over colours.

BlackWhere it is not possible to use colour, the black version of the logo is used.

Exclusion zoneAlways allow a clear area of at least the height of graphic around the logo. No other elements should appear within this exclusion zone.

Minimum size The logo should never be reproduced smaller than 45mm wide. Never change the logo proportionately.

Extended Opportunities LogoThe Extended Opportunities logo







Reversed/white-out

Black













45mm

ClosePrint



e tended opportunitiese tended opportunities






Logo - Correct Usage / Partner logo’sThe Extended Opportunities logo

Correct usageThe elements should never be used separately and no part of the logo should be removed.

The relationship between the elements should never be changed.

The logo should never be reproduced in different colours.

The typeface should never be changed.

Do not create your own reversed version of the logo.

Always reproduce the logo using the master artwork supplied.

Placement of the logoThe colour version of the logo should always appear on a white background, or if placed on a solid colour the reversed/white out logo should be used.

The logo should always appear in the top left corner.

The logo can be placed in the centre of the page when placed on the back cover of collateral.

Placement of a partner logoPartners logo’s should always be placed below the Extended Opportunities logo, on a white background, or at the bottom of one of the gradient backgrounds. [See colour palette]

Partner logo’s must NEVER be larger than, or have more dominance on a page than the Extended Opportunities logo.

When necessary you can use a white arc to house several logo’s, but where possible use the gradient backgrounds, as suggested above.




ClosePrint

Typefaces

Which font to use?

All copy should be displayed in Helvetica Neue, with exception to highlighting elements. In this case Action Jackson should be used sparingly.

Helvetica Neue 65 Medium is used for main headings and document titles.

Helvetica Neue 65 Medium or Helvetica Neue 75 Bold are used for sub headings throughout documents, however, these must be substantially smaller.

Helvetica Neue 45 Light is used for body copy and is to be set at 11pt, unless stated otherwise. Body copy is 100% black, unless on a dark background when the copy should be reversed.

When producing collateral for the web or use on cross-platform applications, such as MS Word and PowerPoint Arial should be used instead of Helvetica Neue.

Action Jackson should never be substituted with any other font.

Fonts can be supplied on request.

Main headings Helvetica Neue 65 Medium

Sub headings

Helvetica Neue 75 Bold

Body Copy

Helvetica Neue 45 Light

HighlightsAction Jackson

Substitute fontArial

ClosePrint

Colour Palette

Which colours to use?

The colour palette is broken into primary and secondary colours.

The primary colours are taken from the logo, which are PMS 226 Pink and PMS 282 Blue.

The secondary colour palette, is to be used alongside the primary colours.

The Extended Opportunities brand has three clear audiences, these are distinguished by colour.

Collateral for children: you can use a mixture of all the colours, creating a playful and exciting, but tasteful graphic.

Collateral for parents: use orange as your dominant colour.

Collateral for providers: use blue as your dominant colour.

Within the usage of colours the brand also has gradients which are to be used within collateral for backgrounds and to reinforce the brand colours. The gradients are downloadable on request.

All text spreads are to be designed with a minimum 10mm white border edge, unless stated otherwise. You can create a tab effect, like this document, this can house logo’s if nessassary.

C0 M99 Y0 K0 C0 M0 Y0 K0

C0 M99 Y0 K0 C0 M0 Y0 K0

C0 M99 Y0 K0 C0 M0 Y100 K0

C0 M99 Y0 K0 C0 M0 Y100 K0


DPPJ12208 (B)

32177_parents_v2a.indd 2

3/9/09 16:58:36


Primary Colour Palette Gradients

Secondary Colour Palette

Pantone 226 C C0 M99 Y0 K0 Pantone 282 C C100 M68 Y0 K50

C0 M50 Y100 K0

C62 M0 Y100 K0

ClosePrint

Imagery

Choosing your imagery and placing them into your document

Imagery should be chosen carefully.

All imagery across all collateral should convey the diversity and vibrance of the nations communities. To focus on extra curriculum activities of all sorts, this could include sporting activities, music, academic etc. Include children of all ethnicities, cultures, gender and social backgrounds. Make sure to include children of all ages ranging between the ages of 5 years to 18 years.

Your images should be colourful, energetic, positive and fun. Always try and link your imagery with the copy and make the page interesting.

Always frame an image, whether within an ‘arc’ or within a circle. The thickness of the frame is to be a minimum of 5mm. You can double up the border as shown opposite by using two colours. You can exaggerate the circular swoop by adding a colour or gradient [see opposite].

ClosePrint

The arc, silhouettes and other elements

The Arc The ‘arc’ was created by taking the bottom part of the ‘X’ in the Extended Opportunities logo. This reinforces the brand structure and recognition.

All documents should have the ‘arc’ on the cover. This houses an image if required, or it can also be used to place longer document titles.

The arc should never be squashed or stretched to fit a page. The arc should be re-sized proportionately to fit the piece of collateral.

Backgrounds The background(s) of documents should be built up using the gradients from the colour palette. You can also introduce the arc into the background over the gradient, to break up the colours and to create white space on the page.

Silhouettes The silhouettes can be used to create an inviting and playful extra to a page layout. They are to be used sparingly on documents and NEVER use the same silhouette twice on the same page. Where possible try and link the silhouette to the subject matter.

The silhouettes can only be shown in white or one of the primary colours. You can create subtle layers using 10% tints of the primary colours.

The Arc

Silhouettes

ClosePrint

Cover designs and formats

The logo should always appear in the top left corner, as shown opposite. With the correct clearance given around the logo. The logo should always be housed within the white arc graphic and have the document title underneath in the primary blue taken from the colour palette. The white arc graphic should be outlined by the documents dominant colour.

Where possible an image should be placed in the bottom right corner, this should be housed within the arc graphic and outlined with the dominant colour.

The other elements are flexible and can be moved to suit your design and format. Never stretch or squash the arc or any other element, re-size proportionately to suit your design and format, as shown opposite.

Depending on the audience and subject matter, the dominant colour will change. Opposite are two examples, top, is a leaflet cover for parents, so the dominant colour is orange from the colour palette. Bottom, is an on-screen guidance document for providers, and so the dominant colour is blue, from the colour palette.

All interactive/digital collateral is to be created in an A4 landscape format, unless stated otherwise.

e tended opportunitiesSubsidy Fund | Guidance Notes for ProvidersMay 2010


DPPJ12208 (B)

32177_parents_v2a.indd 2 3/9/09 16:58:36

ClosePrint

Examples of collateral - Leaflets





A5 leaflets

ClosePrint

More examples of collateral

(Please insert date)

Dear (Parent / Carer) RE – Extended Opportunities Funding We are writing to confirm that (Insert name and UPN here) is eligible for ‘Extended Opportunities Funding’ from the period of -

(Insert length of time)

The Funding is available to pay for your child to take part in up to 2 hours of out of school activities per week and 30 hours during holiday periods. Your child can choose from the activities we already offer at or through the school or activities available elsewhere such as leisure centres or clubs. We are also able to pay fees to attend clubs such as the Scouts, cubs, beavers, brownies and many other organisations, even to join a local football team or music group. The funding can also purchase a pass for activities. This letter is evidence that your son/daughter is eligible for the scheme allows you to book on to activities directly with the providers and directs them on how to access the payment for the activity. Please keep it in a safe place as it may be needed more than once. Payment for Activities - Information for activity providers Payment for (Insert Name here) will be provided by the Extended Opportunities Fund and can be accessed via the Extended School consortium (Insert name of consortium) Please send all invoices to :

(Insert hub school details here)

Payment will be made on receipt of a valid invoice. Please use the UPN number (listed on the eligibility letter) as the reference or order number on the invoice and list the Child’s First Name, Surname, School Name and the activity in the body of the invoice including record of attendance. If there are any questions regarding payments, please contact the Extended Schools Consortium via the details above. Yours sincerely Insert Name (Please fill in field)

Position in School (Please fill in field)

Voucher for: (Enter name of retailer)

Dear Sir/Madam Please accept this voucher for the following items listed below, on behalf of (Please enter child's name)

to enable him/her to take part in extended opportunity activities. Items requested: (Please list items to be purchase) Up to the total value of £0000 TOTAL VALUE OF VOUCHER: £0000 Expiry date: 00/00/00

Name of retailer: (Please enter retailer's name) Please stamp or initial and cross through this voucher once used. Please send an invoice with an original/copy of the till receipt showing itemised purchases to:

(Please enter details of consortia hub school)

Authorised by: (Please fill in field) Enter name of person authorising purchase of goods/equipment: (Please fill in field)

Signed: Date:


• Supports children and young people who are disadvantaged by economic circumstances and children looked after by the local authority

• Provides access to high quality, out of school hours activities

• Helps children and young people stay fit, be active, make new friends, learn new skills and gain confidence

• Funding allocated through schools

• All referrals to the scheme must go via schools

For more information please contact your local Extended Schools Co-ordinator.

A list of school co-ordinators can be found at www.hertsextendedschools.herts.org.uk

Banner standMS Word templatesInteractive / digital documents

ClosePrint

Once the head teacher/school has determined that a child is eligible, the process starts – please follow the process chart on the following page (page 6)

It is essential that all providers have completed a minimum standards check list before any activity commences. A checklist proforma is attached in Appendix 2.

Payment for children wishing to access activities, run by external providers (yourselves) using Extended Opportunities Subsidy Funding, is accessed via the Extended Schools Consortium Hub School.

Payment will be made on receipt of a valid invoice. Please use the UPN number (listed on the eligibility letter) as the reference or order number on the invoice and list the Child’s First Name, Surname, School Name and the activity in the body of the invoice.

Visit www.hertsextendedschools.org.uk for details of extended school consortia and extended school co-ordinators in Hertfordshire

If there are any other questions regarding payments, please contact the Extended Schools Consortium .

3. The Process 4. The Payment Process

5. Monitoring

6. Support

We are required to monitor the project along with the schools – so we will ask providers for confirmation that the children / young people have attended the activity. Attendance records should be attached to all invoices.

Please contact your local extended schools consortium for more information or any queries on the project.

e tended opportunitiesSubsidy Fund | Guidance Notes for ProvidersMay 2010

ClosePrint

Contact Information

These guidelines have been developed to give you a basis from which to build future communications. They are not intended to be restrictive and should be looked upon as the foundations of the brand, helping you to build a strong and recognisable brand going forward.

If you have any questions or queries please contact écoutez creative on 01442 842255 or email [email protected].

hertfordshire county council

Documents

logothe colour version

reversed version

colour palettepartner

white arc

solid colour

black version

white background

partner logopartners