Hertfordshire County Council

New Ways of Attracting Candidates

Hertfordshire County Council

New Ways of Attracting Candidates

Raj Taylor – Contract Manager

Neil Meredith – E-Resourcing Consultant

4th June 2008

31 million people in the UK are online

X• 31% of internet users have browsed a

job or recruitment site in the last 3 months*

• 30% of online ad spend has been attributed to recruitment advertising**

• 40% of companies intend to increase spend on commercial recruitment websites

• 13.2% of the population look at job adverts on the internet***

• UK users make over 1 billion searches each month

* Mintel Online Recruitment Market Intelligence, ** IAB, WARC, PWC *** TGI

How are they using the web to find jobs?

1 in 4 people use the web for research 1 in 8 use it for jobs research UK spending on search-related advertising is

£1.2 billion - 172% increase in spend on paid search advertising 2004-2006

70% of all online registration and transaction originate from search enquiries

Broadband access accounts for over 80% of internet access

The technologies that are driving the change

Social NetworkingSocial Networking

• Bebo has 10.7 million registered members in the UK (75% under 24 yrs) • More than 2.7 billion monthly page views – • Largest Social Networking site in the UK • According to Neilson - Bebo is the number 1 recognised online brand amongst teens in the UK

Source: Bebo Mar 2008

Search engines can underpin it allSearch engines can underpin it all

Search Engine Optimisation

Search Engine Optimisation

42% 1

12% 2

8% 3

6% 4

20-30%

Using Ad Words to attract candidates

Cost Effective Response Driven Stand out from your competitors Attract both passive and active

candidates

Second Life

Shared online virtual environment Given tools and rules – do what you want You “own” what you do The characteristics of SL that make it popular as a

game also make it conducive to social networking Being used by businesses, universities, libraries,

nonprofits, and others

Amazon Web Services Group

Communication & Collaboration in SL?

Communication & Collaboration Real life discussions in virtual setting

Virtual meeting rooms Customisable avatars to facilitate communication

BMW’s Design Meeting Room

Harvard Business School SL Seminar

IBM Codestation

IBM, Intel & Sun meetingSponsored by Metaversed.com

Recruitment in Second Life

Why use SL for Recruitment? Communication ‘Face’ to ‘Face’ meetings IT specialists Interactive environments (virtual office tours, video presentations)

Linden Labs Recruitment Meeting Room

Job Interview @ Depo Consulting

Semper International Convention

Recruiters in SL

Manpower and Hertfordshire County Council Quality design & presentation Newbie advice CV form & post-box Greeters on hand

Manpower Offices

Summary

High volume of potential young candidates Easy access to technology Developing market “Web 2.0” Cost effective Build into marketing and recruitment strategies