herzberg’s motivation theory : viable today?
TRANSCRIPT
Herzberg’s Motivation TheoryDOES IT HAVE STAYING POWER
Motivation Theory
A Brief History……………….
Intrinsic MotivationContent Theories and
Process Theories
Extrinsic MotivationTheories of Human Asset and
Behaviourism
3rd Wave Motivation
Theories
Vroom
Maslow
Herzberg
McClelland
3rd Wave Motivation
Theories
Vroom
Maslow
Herzberg
McClelland
3rd Wave Motivation
Theories
Vroom
Maslow
Herzberg
McClelland
Maslow Hierarchy of Needs
Herzberg 2 Factor Theory
Self Actualisation Needs
Motivators
AchievementRecognition
Esteem Needs ResponsibilityThe Work itself
Belonging NeedsPersonal Growth
Hygiene
Working ConditionsPay and Security
Safety Needs Company PoliciesSupervisors
Physiological Needs Interpersonal Relationships
“Hey Maslow- a little less ‘self-actualisation’ and little more whip like Frank over there….”
Prevalent View of North American and Western Europe management
Industrial Era
Knowledge Era
Quality/ Lean Era
Crux of difference between two schools of theory; what makes people get up and go?
To make dog move;Do I kick it Or Do I offer it doggie snack
Crux of difference between two schools of theory; what makes people get up and go?
To make dog move;Do I kick it Or Do I offer it doggie snack
Non-Herzberg view is –The dog moves because of reward or punishmentBut other than that it stays where it is
Herzberg view is -It is me that is motivated not the dog. I want the dog to move….the dog just moved
Herzberg – Motivation is founded on Satisfaction◦ Sense of Achievement◦ Responsibility◦ Personal Growth◦ Recognition of Achievement
◦ This equates into DIRECT FEEDBACK
To what extent are people who contribute ideas prompted to do so as a result of motivation or by movement
Research By Nigel Basset-Jones and Geoffrey LloydSAMPLE
32 Large Organisations
Member of UK Association of Suggestion Schemes (http://www.ideasuk.com)
Public and Private Sectors
Retail and Manufacturing Sectors
Financial and Utility Sectors
Police
Sample Size 5000
DATA COLLECTION AND RESPONSE
Survey Questionnaire
50:50 split between Contributor/Non-Contributor
Shared over all organisational levels.
64% Response Rate
Response Rate Per Sector
Retail Utilities Police Force Services Manufacturing Finance Government0%
10%
20%
30%
40%
50%
60%
70%
80%
Response Rate per Sector
“..non-contributors are obviously neither motivated or moved, and nothing to add…”
Possible Bias in study
Research FindingsMotivator Mover
Overcome Frustration
Save Company Money
Improve Company Success
Personal Satisfaction
Win Money
Colleague receiving
award
Trust in Company
• “Personal Feel Good”• Improves Prospects
Recognition from Line Manager
• Established group member
• Life easier
Recognition from
Colleagues
• Encouragement to try• Encourage to win prize
Seeing others people ideas implemented
Motivator or Mover
Positive Correlation
Manager
Knowledgeable
Supportive
RespectfulApproachable
Effective Communicator
Management Influence – Motivator or Hygiene Factor
Idea Contribution19% 76%
Does Herzberg 2-Factor theory have utility?◦Study Found
◦ Motivators outweighed Movers
◦ Study Concluded◦ Managerial Recognition as a Motivator has declined◦ Prevalence of “Economic Man” work environment remains◦ To motivate the intrinsic aspects of an Employee requires
◦ Systems to tap the Employees’ value added contributions◦ Managers to provide an environment to encourage Employees
Takeaway;Herzberg’s 2 factor Theory and Leadership
Empowerment of Employees by:
o Communicating Company Performance Information
o Giving Knowledge and skills to employees so they can contribute to company goals
o Allowing Employees making substantive decisions
o Rewarding Employees based on Company performance
A leaders role is to organise the workplace in such away that each person can learn, contribute and grow