hetty byrne visitor values: inspiring change. visitor values what value do we place on tourism? we...
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Hetty Byrne
Visitor Values: Inspiring Change
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Visitor Values
• What value do we place on tourism?• We pay for visitor experiences – is
our engagement with the natural environment not an experience?
• Is it time to change and charge? • Or is better to enthuse, encourage,
tell the stories and inspire visitors to get involved?
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Farm Scare Attraction
OR....
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Farm Lapwing Walk
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Pleasure Park
OR....
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Bike Park
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Historical Entertainment Complex
OR....OR....
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Community Heritage Project
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Global Coffee Shop
OR....
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Community Bluebell Teas
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Organised Tree Adventures
OR....
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Spontaneous Tree Adventures
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Visitor Experiences
• Big wows• Organised• Planned,
with rules• Often money in
the pockets of global/nationalenterprises
• Little wows• Self discovery
& exploration• Spontaneous• Local economy
& local distinctiveness
PAID EXPERIENCES
FREE EXPERIENCES
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Valuing our natural environment
• Visitors to the Forest of Bowland AONB consistently state their reasons for visiting the destination are:
Source: Forest of Bowland AONB 2011 visitor survey
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A shared value:A Place to Enjoy & Keep
Special
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The Foundations
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The right mixture to enable
visitor giving
A Valued Landscape: ‘Unspoiled,
hidden gem’
Visitors enjoy the simple pleasures: exploration, self discovery and
‘Sense of Place’
Dedicated volunteers:
keen to deliver community
projects
Committed group of tourism
businesses: working collectively to inspire visitors to have a responsible
holiday
A driving force of passionate individuals:
The AONB Team & Partnership
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The active ingredient:The Tourism Business Network
Aggregate blogging Wildlife website involving 20 green
accredited tourism businesses
www.bowlandwildlife.org.uk
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The active ingredient: The Tourism Business
Network
Linked business walking routes to encourage car-free holidays
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The active ingredient: The Tourism Business
Network
Individual businesses
raising money for specific projects