Kyle YorkVP, Sales & Marketing

@kyork20kyork@dyn.com

Hey, 1995 Called - They Want Your Hardware Load Balancers Back: Optimizing Your Infrastructure

Cory von WallensteinVP, Product Management@cvonwallensteincvw@dyn.com

But First, Who is Dyn?

• 1998 – Founded as DynDNS.org

• 2001 – Donation-based turns SaaS

• 2001-2008 – Consumer/SMB focus

• 2008 – Enterprise offering launched

• 2009 – Early traction, client wins

• 2010 – Established player, growth

• 2011 – TODAY… DNS & Email

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Internet Infrastructure

(IaaS Army)Managed DNS

& Email Delivery

• DNS is names to numberstwitter.com -> 199.59.148.82

• 5+ Million active users/clients

• 1000+ Enterprise clients

• 250,000+ Zones managed

• 100,000+ Domains registered

• 17 World-wide datacenters

• Billions of queries per day

• Billions of messages annually

What is Rock-Solid DNS?Domain Name System (DNS) = Internet Phone Book

Distributed Internet database that maps Internetdomain names to IP addresses

How DNS works (7 step process):

We’re Serious… About DNS.

http://dnsissexy.com --- http://youtu.be/eNYNEPaYu1M

The Dynect Platform for Managed DNS

• Managed Rock-Solid DNS• Global IP Anycast network• Active Failover: (disaster

recovery)• Load Balancing: (weighted,

round robin)• Global Routing: (regional

rulesets, real-time)• CDN Control: (costs, testing,

diversity)

This is not a Sales Pitch…Full- Disclosure & Transparency:

• Managed Providers: Neustar UltraDNS, Akamai, Verisign

• Hardware Providers: Citrix, F5, Zeus, Infoblox

Performance is King: Use Cases

Special thanks to monitoring partner Catchpoint

• Uptime• Speed• Reliability• Redundancy• Diversity• Control• Monitoring• Automation• Reporting

Palo Alto, CA Chicago, IL New York, NY (X2) Dallas, TX London Frankfurt Sydney

Signapore Los Angeles, CA Ashburn, VA Amsterdam (X2) Singapore Tokyo Hong Kong

Miami

The Performance Network

Users in Europe go to Amazon EU, users in the Western USA go to GoGrid, users in the Eastern USA go to …

Your Infrastructure & Why You Should Pay Attention to DNS

Load balance between your existing infrastructure and the cloud using DNS. We call it Dynect Traffic Management.

We’re Content Agnostic.

+AmazonRackspaceGoGridHerokuAzure

Dynect Traffic Management (DTM) – Take

Control

• Managed Global Server Load Balancing (GSLB)

• DNS based, as a service– No hardware– No CAPEX

• Distribute load to datacenters or availability zones in cloud environments

• DTM works in conjunction with existing local load balancers and health monitoring systems

US West US Central US East EU CentralEU West EU East Asia

1 11 2 2 2 3

How it Works – Where is twitter.com?

How it Works – twitter.com is here …

US West US Central US East EU CentralEU West EU East Asia

1 11 2 2 2 3

Monitoring and Failover

• DTM can perform health checks against content servers and load balancers to see if traffic should be sent to that node

• Monitoring intervals – 1 minute

• Checks are performed from multiple datacenters to reduce false-positives

• HTTP and HTTP (with response inspection), SMTP, and ICMP checks available

Overcoming Browser

Limitations

• Recursive DNS servers, OSes, and browsers cache data: use extremely low TTLs and ensure fast delivery with anycast

• High performance managed DNS (Dynect Platform) easily handles low TTLs

Load Balancing Options

• Externally measured availability

• Externally measured latency– Real Time Traffic

Management

• Externally exposed internal metrics– Database load

• Internal decisions– Internal monitoring, internal

logic, Dynect API calls

Best Practice for Availability

& Performance

• Multiple geographic regions

• Each with a local load balancer– Enables rapid local failover

for isolated, local incidents • Server crash, disk failure

• Global Server Load Balancing via Dynect Traffic Management– Manage traffic to

geographic regions– Enables rapid global

failover for systemic incidents

• Upstream transit, power

twitter.com

• Web 2.0• Rapid growth• Scalability and reliability• Monitor and reduce outages• Unpredictable demands on infrastructure

128.121.146.100

http://dyn.com/enterprise/case-studies/twitter-case-study

audiencescience.com

• Strong and open relationship• High SLA with proven reliability• Eliminate hardware• Cost effective and flexible partnership built for the long-term• Increased speed with geographic load balancing

216.223.0.230

cnbc.com

• Geographic Traffic Management • CDN Load Balancing, Cost Control• Performance-driven; NBCU IT leader http://bit.ly/aI0Ef9• Flexible, nimble, reactive partner• Custom Product Development• DNS experts: credible, stable and long-term partnership

207.46.150.45

CNBC Blog Post from High Scalability http://bit.ly/aI0Ef9

37signals.com

• Redundancy, reliability and failover• Uptime at all times• Virtual company dependent on web systems• Sole customer interaction is online• Above average number of domains• Experts - Support

72.32.62.117

http://dyn.com/enterprise/case-studies/37signals-case-study

http://dyn.com Internet Infrastructure (IaaS) DNS & Email Experts

Follow us on Twitter@DynInc

VISIT US AT INTEROP BOOTH 715