Hey You! What’s in it for me? Linda Parkinson-Hardman

Successful Campaigns = Win/Win

Win for the Organisation• More revenue• Greater engagement• Broader awareness

Hey You! What’s in it for me? – Linda Parkinson-Hardman

Successful Campaigns = Win/Win

Win for the Users / Audience• Better information• Opportunities for participation• Greater control over the things that concern them

Hey You! What’s in it for me? – Linda Parkinson-Hardman

How Do You Create A Successful Campaign

With Your SIX Honest Serving Men• What• Why• When• How• Where• Who

Hey You! What’s in it for me? – Linda Parkinson-Hardman

Why?

Hey You! What’s in it for me? – Linda Parkinson-Hardman

Increased Website Traffic

Broader Awareness of Organisation

Improved Service to

Users

IncreasedEngagement from Users

Less Reliance on Grants

Why = Whose Needs?

• Need to Know• Need to Grow• Need to Use

Hey You! What’s in it for me? – Linda Parkinson-Hardman

Your Users• Need to Serve• Need to Sell• Need to Report

Your Organisation

Why = Motivation is a funny thing

• Need to Know• Need to Grow• Need to Use

Hey You! What’s in it for me? – Linda Parkinson-Hardman

Your Users• Need to Serve• Need to Sell• Need to Report

Your Organisation

WHO?

“Never treat your audience as customers, always as partners”

Hey You! What’s in it for me? – Linda Parkinson-Hardman

• Can you segment by age, gender, race, religion, language?• Do they have a specific location, health issue or disability?• Are they defined by their economic circumstances?• Do they have a specific role, company or market sector?• What preferences, skills and values might they have?

*James Stewart

Where?

Hey You! What’s in it for me? – Linda Parkinson-Hardman

• Are they in a specific building, town, city or country• Do they use Facebook, Twitter, Linkedin, Forums, or Blogs• Are they a closed or open group• Do they want to be public or private?

Where are they ?

WHAT?

‘What’ is defined by your goal AND your audience

Hey You! What’s in it for me? – Linda Parkinson-Hardman

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Free Booklet

WHAT?

‘What’ is defined by your goal AND your audience

Hey You! What’s in it for me? – Linda Parkinson-Hardman

Share

Purchase

Free Booklet

WHEN?

“A little help at the right time is better than a lot of help at the wrong time”

Hey You! What’s in it for me? – Linda Parkinson-Hardman

• Do you have important calendar dates to meet?• Writing regularly breeds familiarity and expectation • Are you audience affected by time differences• How can you spot the trending topics?

HOW?

Be sure to focus your attention on what you are doing

Hey You! What’s in it for me? – Linda Parkinson-Hardman

• Who has the skill and the ability to speak with authority?• How can you make best use of what you already have?• What will your spokesperson be doing if they aren’t doing this?• Be real, remember it’s a conversation!• Create a schedule with the marketing department

RECIPE FOR SUCCESS

Hey You! What’s in it for me? – Linda Parkinson-Hardman

• Daily blog posts broadcast via RSS to the networks• Schedule of tweets & status updates that link back to past posts• Create a newsletter that doesn’t give it all away• Use relevant events and calendar entries as source material• Give 5 people 5 blog categories to write once per week• Give 1 person responsibility for responding on each network• Create your landing pages with your GOAL in mind• Ask for feedback

What Next?

© Linda Parkinson-Hardman

Workshops Coming Up

• LinkedIn Made Easy – 11th October• Fitting Facebook into Your Business – 25th

October• Creating Powerful Broadcast Messages

with Twitter – 1st November

http://bit.ly/nwclQo

For more information, contact us at:

Conference House Ltd.Suite AL18A, BPSIC, Bletchley Park, Milton Keynes MK3 6EB

Thank you for listening

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0843 289 2142.

linda@internet-mentor.co.ukLinkedin.com/in/lindaph