Find and Build a Community That Cares

Jennifer Sable LopezDirector of Community

SEOmoz

@jennita

Social Media for Startups

You Have This Great Product

You don’t need to market it, right?

Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start.

- Fred Wilson

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Social Media…

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Don’t forget about Community

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But how do you do that?

Start Small

http://www.flickr.com/photos/jameson42

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2009 = ~4000 followers

Focus + Consistency = #Win

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Focus + Consistency = #Win

Today

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Be a part of the community

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Community = Emotion

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Have a Personality

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How to Find Your People

Twitter Search

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Google+ Search

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Pinterest Search

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Quora Search

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Google… WHAAA

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Dig Deeper

Followerwonk

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Followerwonk

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Followerwonk

Followerwonk

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MozCon!

Followerwonk

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Followerwonk

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You Found Them…

Now What?

http://socialfresh.com/community-manager-report-2012/

Have Someone Do It

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Optimize Sharing - Content

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What About Your App?

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What About Your App?

And Your Data?

And Your Data?

Wow Them!

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Wow Them!

Connect them with friends!

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Remember Focus + Consistency

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Never Give Up

Do all the things!

A few tips

EdgeRank

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Use Photos to share content

Snooze

Fest…

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36 likes

2 shares

7 comments

Use Photos to share content

#WINNING

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161 likes

62 shares

14 comments

Promote FB Posts – 4-5 min

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Google+ - Ultimate Ego Bait

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Google+ - ripples

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Quora – Ask questions

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TEST ALL THE THINGS

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@jennita #growthhacks

http://mz.cm/UXKIec

Bullshit.

This works for us

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It may not work for you

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Is your community International?

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Are they on social at work or home?

What wording is best?

What gets your people emotional?

Ask yourself…

Use Social Media

to

Find, Build, and

Nurture Your

Community

Thank You!

Jennifer Sable LopezDirector of Community

SEOmoz

@jennita