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The power of Nature proven in Labs. For the future.

PHENOMÉ’SPHILOSOPHY

0.1. intro

• We draw our inspiration from

skin’s health and vitality.

• Phenomé’s definition of Beauty is a

radiant complexion which reflects two

basic factors: skin’s health and a

sustainable approach to life.

• Phenomé’s products are made using a

blend of pure botanical extracts com-

bined into unique formulations per-

fectly harmonized with the skin. They

are designed to restore natural vitality

and radiance to your complexion and

your hair.

• Phenomé is more than just a brand of

natural and organic cosmetic products.

It is a way of thinking and a lifestyle.

• Phenomé is also a way of dealing

with everyday life; a never ending

search for moments worth remember-

ing; a search for inner balance, a feeling

of well-being, and harmonious develop-

ment.

aximize benefits for the skin – minimize the impact on the environment. This is Phenomé

CHALLENGE and MISSION.

aximize benefits for the skin – minimize the impact on the environment. This is Phenomé’s

CHALLENGE and MISSION.M

MINIMUM OF

MINIMUM OF

98% The power of Nature proven in Labs.

For the Future.

• minimum of 98% natural ingredients

• 100% plant water instead of plain water

• vegan friendly

FEATURES

0.2. intro W

MINIMUM OF

MINIMUM OF

98% The power of Nature proven in Labs.

For the Future.

KEY

hat makes Phenomé so unique?

it’s MORE THAN JUST NATURAL

• eco packaging

• Phenomé’s recycling program

• conservation of natural resources

it’s SUSTAINABLE BECAUSE WE CARE

• 0% hazardous chemicals

• pharmaceutical standards

it’s about HIGH SAFETY

• 6 main product ranges

• transparency chart

• comprehensive website with glossary

• unique label design with a system of icons

• specialized stores with testing bars

it COMMUNICATES ON UNIQUE LEVELS

MORE THAN JUST NATURAL

It is our goal to produce only natural

cosmetics, irrespective of their type and

purpose. Phenomé’s products are

manufactured in line with specific

recommendations and standards devel-

oped by international bodies that

certify natural and organic cosmetics.

Our standards are even more restrictive

than those required by the certification

bodies.

For example, Ecocert allows up to 5%

synthetic content in a cosmetic

formulation, whereas Phenomé’s

products never contain more than 2%

synthetic ingredients!

ature is our inspiration. Our skin care products are formulated almost exclusively with remarkably

effective, natural and organic active ingredients com-bined with life-giving plant waters.

We do not use any of the synthetic compounds com-monly used in the cosmetics industry that are detrimen-tal to our planet and, as the latest research suggests, may also be detrimental to our health.

N

PURE NATURAL INGREDIENTS

MINIMUM OF

MINIMUM OF

98%

1.1. nature

Phenomé. More than just natural.

Certified organic & natural ingredients

• Organic certification means that the

raw materials we use to manufacture

Phenomé’s cosmetics are derived from

plants that have been grown without

chemical fertilizers, fungicides, herbi-

cides, and pesticides. None of the raw

materials we use come from genetically

modified plants.

• We only use ingredients other than

natural ones if no effective counterpart

of natural origin can be found to replace

them. These ingredients are accepted

by the certification bodies and are

entered in the lists of cosmetic ingredi-

ents approved for use in the manufac-

ture of organic cosmetic products.

• Pure plant-derived ingredients have a

long-term, in-depth effect on the skin

even though they rarely produce the

immediate, spectacular results that are

visible after first use. Cosmetic products

that are based on synthetic ingredients

are never as effective, and can even

prove harmful to human skin if used

over a longer period of time.

PURE NATURAL INGREDIENTS

MINIMUM OF

98%

1.1. nature


Although cosmetic products contain on

average 80% water, usually so heavily

processed, it has no nourishing value.

Plant water, however, is quite different

in that it is a naturally pure and rich

source of bioavailable ingredients

Purified and enriched by the plants

themselves, this water is an invaluable

and unique combination of essential

oils, minerals, and trace elements.

e are proud to say that every product in our skin-care, hair, bath and shower range is formulated

exclusively with plant waters instead of plain water.

Plant waters are invaluable for the skin cells because they boost their natural life energy and regeneration ability by replenishing them with precious vitamins and minerals. Phenomé’s products never contain plain water. When you buy our products, you never pay for plain water which is frequently the main constituent of regular cosmetics.

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PLANT WATER!

100%

1.2. nature


PLANT WATER!

100%

Plant waters bring the power of plants to Phenomé’s formulaes

• The parameters of plant water are

similar to the chemical composition of

natural body fluids. Plant water, because

of its affinity with the skin and its physi-

ology, plant water is able to penetrate

into the skin cells more effectively than

mineral or distilled water, which is

commonly used as a base for cosmetic

products.

• As a base for cosmetic products plant

waters are, therefore, much more

valuable than pure water. Moreover,

they are perfectly safe for people with

sensitive skin prone to allergies.

• The wealth of precious ingredients

contained in plant juices, and their

unique properties, have drawn the

attention of many scientists searching

for new, natural ingredients that can be

incorporated into cosmetic formula-

tions.


1.2. nature

PLANT WATER!

100%

Biocompatibility of plant water and body fluids

• According to Claude Bernard’s

concept of homeostasis, a stable

internal environment is essential for all

living organisms. The greater the

similarity between extracorporeal and

body fluids, the less disturbance the

former are likely to cause in the

human organism.

• According to the concept of home-

ostatis, biological compatibility which

governs any exchange between the

external and the internal environment

of a cell depends on the degree of

similarity between the extracellular

and the intracellular fluids.

This similarity can be assessed based on

specific criteria used in bioelectronics:

» the pH value which describes the

degree of alkalinity/acidity of a solution;

» the rh value which describes the

electric potential of a solution

» electrical resistance.

• Fluids that are highly biocompatible

with body fluids (such as tears) have pH

values below 7, average rh values, and

an electrical resistance of less than

50,000 Ohm/cm/cm².

• Plant juices and natural plant waters

have these exact parameters. The bio-

electric similarity between plant waters

and the intracellular fluids in the human

body explains their amazing affinity

with the skin and their unique ability to

penetrate into the cells.


1.2. nature

PLANT WATER!

100%

Biological activity of plant water

• Although plant water contains many

more active substances than homeo-

pathic preparations, the quantities are

still very small. How then is it possible

for plant water to have such an amaz-

ing effect on the cells of the human

skin?

• Tests have shown that despite the

very low concentrations of active

ingredients, thanks to its appropriate

bioelectric parameters, plant water is

far more biologically active than

distilled water which is commonly

used in the cosmetic formulations of

many of the brands available on the

market. Furthermore, if plant water is

used as a vehicle for an active ingredi-

ent added to a cosmetic formulation,

it supports the ingredient’s biological

activity, making the cosmetic product

far more effective.

• On account of these amazing proper-

ties, plant water is also known as living

water whereas other types of water

commonly used in cosmetic formula-

tions (such as distilled, demineralized,

or mineral water) can be referred to as

“inert”, i.e. devoid of any life-giving

properties.


1.2. nature

FRIENDLY!VEGAN

1.3. nature


nimals are a part of nature. We never conduct any tests on animals, nor do we use any ingredients

derived from dead animals (such as collagen)!

Phenomé skincare products are suitable for use by vegans. We use no animal-derived ingredients except for products such as beeswax and honey.

A


• Although plant water contains many

more active substances than homeo-

pathic preparations, the quantities are

still very small. How then is it possible

for plant water to have such an amaz-

ing effect on the cells of the human

skin?

• Tests have shown that despite the

very low concentrations of active

ingredients, thanks to its appropriate

bioelectric parameters, plant water is

far more biologically active than

distilled water which is commonly

used in the cosmetic formulations of

many of the brands available on the

market. Furthermore, if plant water is

used as a vehicle for an active ingredi-

ent added to a cosmetic formulation,

SUSTAINABLEBECAUSE WE CARE

ackaging made of recycled materials - our product packaging is made of recycled materials and

designed to be recycled and reused! P

PACKAGING MINIMUM OF

2.1 sustainability

Phenomé. Sustainable because we care.

ECO

• Our cardboard boxes are composed of

80% waste paper and recycled fiber.

Our PET and HDPE bottles are made of

100% recycled plastic packaging known

as PCR (Post Consumer Recycled)

material.

• We also use aluminum and glass

containers which are fully recyclable.

PACKAGING

2.2 sustainability

Phenomé. Sustainable because we care.

sed packaging collection campaign. Phenomé chain stores collect used cosmetic containers from

their customers for recycling and and reusal as a raw material for new packaging production.

U

RETURN TOPHENOME

RECYCLING PROGRAM

onservation of natural recources. Caring for the natural environment is a part of the Phenomé’s

brand DNA. We do not want to contribute to the exploi-tation of any natural resources that cannot be easily re-placed. This is why we strive continually to minimize our energy and water consumption by e.g. reducing the cost of transportation or the size of cardboard packaging.

C2.3 sustainability

Phenomé. Sustainable because we care.FUTUREFOR THE

SAFETY FIRST

• Parabens (methyl, propyl, etc.)

• Sodium Lauryl Sulfate (SLS)

• Sodium Laureth Sulfate (SLES)

• Petrolatum/Mineral Oils/Paraffin

• Silicones

• Polyethylene Glycol (PEG)

• Glycols

• Chemical Sunscreens

• Phthalates

• Ethanolamines (MEA/DEA/TEA)

• Formaldehyde Donors (DMDM Hydantoin,

Diazolidinyl Urea, Methylisothiazolinone)

• Lanolin

• Synthetic Dyes

• Synthetic Fragrances

• Animal Ingredients

Phenomé skincare products NEVER CONTAIN:

HAZARDOUSCHEMICALS MINIMUM OF

0%

3.1. safety

Phenomé. Safety first.

ur manufacturing processes meet the highest pharmaceutical standards and respect natural

resources.

Our cosmetic products are manufactured on a dedi-cated production line in a pharmaceutical production facility that complies with the most stringent quality and safety standards. This way you can be sure our products are safe for your skin and for your general health.

O

MINIMUM OFPHARMACEUTICAL

STANDARDS

3.2. safety

Phenomé. Safety first.

UNIQUE LEVELSOF COMMUNICATION

MAIN PRODUCTRANGES MINIMUM OF

SIX

4.1. communication

Phenomé. Unique levels of communication.

MINIMUM OF

1. Daily Miracles

products designed for the daily care of the skin of the face, neck, and décolletage

area, including also active products for special skin treatments;

2. Holistic Pleasure

body care products, including hand

and foot care products;

3. Head in Heaven

products designed for daily shampoo-

ing and conditioning of the hair and

scalp, including specialized hair & scalp

care products;

MAIN PRODUCTRANGES MINIMUM OF

SIX

4.1. communication


4. The very first moment

a range of products designed for mothers, young children and babies – for use

from the very first day;

5. His moments

a range of men’s skincare products;

6. Days in the Sun

sun care products with UV sunscreens;

TRANSPARENCY

CHART

4.2. communication


Descriptions of specific ingredients include all raw materials of

natural and organic origin.

e have nothing to hide which is why, both the packaging of Phenomé’s products and the web-

site, feature the Phenomé Transparency Chart – a table providing detailed information on the percentage share of particular ingredients in our products.

W

We have also compiled a comprehensive Glossary which is not only an exhaustive

source of information about the natural cosmetic ingredients we use in Phenomé,

but is also a repository of knowledge on the ingredients used in nature-based

cosmetology.WEBSITE

GLOSSARY

4.3. communication


ur website also provides information on all the raw materials that we use – all you have to do is

click on the name of any ingredient on the product composition list in order to open up the description.

O

Here we have placed all important facts and figures, along with custom designed

codes and icons. These pictograms were especially designed to give a quick infor-

mation about the product.

SYSTEM OF

ICONS

4.4. communication


here is a handy, quick info about each product on its front label. T

SPECIALIZED

STORES

4.5. communication


Each store offers a full range of Phe-

nomé skincare products which custom-

ers can study and test while comfort-

ably seated at a special testing bar

fitted with washbasins with running

water. This is an absolute must if you

want to experience our body scrubs,

shower gels and shampoos.

Customers are encouraged to test any

product they desire free of charge.

Our stores offer brochures which pro-

vide extensive information about our

products. All brochures are printed only

on recycled paper! We also offer face

cream samples for home testing.

o provide our customers with unparalleled com-fort and high quality services, we have created a

chain of Phenomé stores.T

www.phenome.eu

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