h&h social media spotlight report 2008/09
DESCRIPTION
The H&H Social Media Spotlight Report covers a range of possible applications of social media, the services available as well as best practice examples. Read more about the report: http://www.webranking.eu/en/Products/HH-Spotlight-Reports/Corporate-Communication--Social-Media/TRANSCRIPT
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H&H Social Media Spotlight Report 08/09
2009-02-23 | 2
About the report
� H&H Webranking measures the performance in online
communication of some of Europe’s largest companies.
� Based on these surveys we can spot trends and upcoming
areas of interest and social media is definitly one of the top
subjects this year.
� The goal of the Social Media Spotlight Report is to give you
and your company a head start in social media investments.
� Buy the report and get the necessary tools to establish a
presence, increase your visibility, distribute information,
monitor and participate in social media.
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Disposition
� The Spotlight Report is divided into 5 different parts:
1. Visibility and presence
2. Findability
3. Listening and intelligence
4. Online distribution
5. Communication and participation
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Visibility and presence
� The first step into the world
of social media is to
establish a presence
outside of your own
website.
� The Spotlight report will
look at services like for
instance Wikipedia, where it
is important to be
represented.
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Findability
� Some say search engines have become the real start page of
your coprorate website. To make your website and it’s
content findable in search engines is therefor crucial.
� The Spotlight report advices on how to optimise your organic
and sponsored search results in order to increase findability.
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Listening and intelligence
� Your company, brands and
products are recurring
topics of discussion,
reviews and blog posts on
the Internet.
� Listen to the conversations
in order to get customer
feedback, catch early
rumours and measure the
success of your marketing
activities. We have the tools
for online monitoring.
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Online distribution
� Every company produces a
ton of material; news,
videos, images, white
papers, presentations etc.
� You need to have a strategy
for how to distribute your
corporate material to other
online channels to increase
the spread. The Spotlight
tells you about different
ways.
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Communication and participation
� Become and active
participant in social media
and start an earnest
dialogue with your
customers and
stakeholders.
� The report guides you
through virtual worlds,
social networks, blogs, and
micro-blogs
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Order report
www.webranking.eu