hh&f rate card 2013 2014

42
Spring 2013 HALTON RATE CARD 2013-2014 FULL SIZE AD SAMPLES

Upload: sei-wynn-media

Post on 26-Mar-2016

219 views

Category:

Documents


3 download

DESCRIPTION

Halton, Fashion, Beauty, Real Estate, Health, Wellnessm Fitness, Sport, Home Decor, Cars

TRANSCRIPT

Page 1: HH&F rate card 2013 2014

Spring 2013 HALTON

RATE CARD 2013-2014

FULL SIZE

AD SAMPLESHH&F Rate Card 2013.indd 1 7/29/2013 1:54:57 PM

Page 2: HH&F rate card 2013 2014

Aad samples:

SINGLE ADS[prices per issue]

Quarter-page.....................$530Half-page..........................$850Three-quarter page.........$1,135Full-page........................$1,490Back Cover....................$1,950Spread [double-page]....$2,200

MULTIPLE ADS 3-pack =1 ad bonus [ 4th ad FREE! ]

Produced by: Sei Wynn Media Comments: [email protected] Advertising:

416.206.0161

Milltown Tire

675 Steeles Ave East, Milton 905-878-6785 [email protected]

PACKAGE:spring

LUBE+OIL+FILTER

+ 20 POINT INSPECTION

$5999

Spring 2013 HALTON

Quarter-page ads on pages : Quarter-page ads on pages : . . . . . . . . . . 2 - 7 - 11 - 27 - 29 - 332 - 7 - 11 - 27 - 29 - 33

Back cover adBack cover ad: . . . . . . . . . .: . . . . . . . . . .4848

Associate Editors’ [periodic] editorials:Associate Editors’ [periodic] editorials: . . . . . . . . . . . .4 - 10 - 26 - 28 -32- 36- 38 4 - 10 - 26 - 28 -32- 36- 38

Half-page ads:Half-page ads: . . . . . . . . . . 31 - 4131 - 41

Spread [2-page] adsSpread [2-page] ads: . . . . . . . . . : . . . . . . . . . 2424

Full-page ads:Full-page ads:. . . . . . . . . . . . 3Three-quarter-page ads:Three-quarter-page ads: . . . . . . . . 3939

Feature editorials:Feature editorials: . . . . . . . . 14 - 16 14 - 16

AD RATESDistribution: HALTON [Oakville - Milton - Georgetown]Hair Salons, Spas, Nail Salons, Fitness Gyms, Sport Venues, Music Schools,Auto Dealers [new cars], Restaurants, Fast food, Garages, Retail Stores, Doctors' & Dentists' Lobbies, Real Estate, Pharmacies, Bank Branches...

¼page

HH&F Rate Card 2013.indd 2 7/29/2013 1:55:14 PM

Page 3: HH&F rate card 2013 2014

spring 2013 page 3

129 Mill Street East, Acton, Ontario

519.853.4SPA (4772)

• Happy honeymoon – hair free!

• Glowing skin!

• Bridal Makeup!

• Make your new ring stand out!

There is so much to think about when preparing for your special day! We can help relieve some of your stress. It’s our goal to ensure that your time with us runs smoothly. Call or email to book a bridal assessment, which includes all your wedding and pre-wedding spa needs.

[email protected]

Associate Editors’ [periodic] editorials: . . . . . .4 - 10 - 26 - 28 -32- 36- 38

fullpage

HH&F Rate Card 2013.indd 3 7/29/2013 1:55:16 PM

Page 4: HH&F rate card 2013 2014

page 4 spring 2013

Sspring savvyThis season choose from

some of the most beautiful coats,

cardigans and sweaters to keep you fashionable

and well wrapped for winter.

Warmth can be beautiful too!

Get set to spring into action! Are you ready for this season’s superbright colours, graphic prints and sexy fl ashes of skin? Designers incorporated brilliant hues in a rainbow of colours into their creations, including beautiful corals, blues, greens, reds and yellows. High contrast, geomet-ric patterned outfi ts are a huge trend as the new version of 60s mod is in! Sharp black and white in graphic checks, stripes and fl orals is the statement for spring. Bold patterns and psychedelic prints as well as striking silhouettes from body conscious sheath dresses to boxy tops make an equal-ly outstanding impact. This season brings a whole new meaning to great style! Check out some of the season’s must haves:

Colours positively pop this season! 2013 is brighter than ever! Cobalt, fi re engine red, bold orange and sunshine yellow are energizing after a long winter; and green in shades like emerald and mint is making a big presence. There is also a strong infl u-ence of a softer more muted colour palette. Think blush, lemon yellow, lavender, olive, and mocha.

All shades of blue from cobalt to the depths of navy are hot this season. Cobalt blue projects such attitude and presence when worn with bright colours or white, yet it’s not overpowering. Also, it’s a colour that is fl attering on almost every skin tone. One of the newest colour combinations for Spring is cobalt with various shades of orange including melon, coral and tanger-ine. For the latest tone on tone dressing, pair cobalt with deeper shades of blue; the look is sophisticated. Navy and deeper

COLOUR

BLUE

FASH

ION

HH&F Rate Card 2013.indd 4 7/29/2013 1:55:18 PM

Page 5: HH&F rate card 2013 2014

spring 2013 page 5 fall 2012 page 5

indigo shades can be treated as neutrals. They pair surprisingly well with pale colours like lavender, olive, and lemon and make them pop. And of course white and indigo make a strong pairing that’s hard to top.

Not quite neon and not quite lime or lemon. This pop of fresh limony colour makes a statement. Use it to pop your outfi t. This colour is fantastic in a blazer over black and white geometric printed dresses or tops.

Kelly green, forest green, sea foam and soft spearmint green mix it up as green is the latest trend colour of the season. Wear your darker shades of green via a fl owing chiffon blouse for daytime and a bright-er shade in a sexy dress for a night out. A fresh pop of mint green is very current. Mix it with the darker shades in your wardrobe for an update; it pairs beautiful-ly with navy or black. Later in the season pair mint with your summer whites.

Red is the colour of passion and fi ery red pieces are sexier than ever. Trade in that beige trench coat for a striking red one! Nothing adds impact to an outfi t quite like the perfect red jacket or blazer. Choose a sharp silhouette and make it memorable by wearing the jacket with fun printed pants.

This royal colour makes a reappearance but this time the strongest shades are soft: violet , lavender and pale lilac which work especially well for delicate lace , fl owy chiffon dresses and boho blouses.

Rich pinks in vibrant candy tones are fun for the warmer months. The bolder the better! Bright fuchsia is popping up on everything from fl irty dresses to tailored pants. Pair with neutrals or with coral for a can’t miss look.

This rich green puts a warm toned spin on everything from evening wear to slick suits. It can act as a neutral with bright-er colours or can be paired with other neutrals like grey , black or ivory. Moving

OLIVE

PINK

PURPLE

RED HOT

SHADES OF GREEN

CITRON

HH&F Rate Card 2013.indd 5 7/29/2013 1:55:19 PM

Page 6: HH&F rate card 2013 2014

page 6 spring 2013page 6 fall 2012

forward this colour will continue to be one of the more trendy ones.

In addition to the warmer pastels we normally see in Spring like orange sherbet, cotton candy pink and pale yellow, this season there is a new crop of soft colours. Noth-ing is as refreshing as a batch of icy cool tones: think muted grays and silvers, icy blues and barely there pinks. It’s a paler palette that allows for neutral styling and layer-ing options similar to nude tones.

White, the warm weather staple, is going to be strong this season with styles that range from lacy sweet to downtown tough. White is one of those non colours that never goes out of style. Wear it head to toe this season. White on white is a surefi re recipe for a superchic look. Blouses and dresses are ultra femi-nine in delicate white fabrications like chiffon or silk as well as sheer mesh veilings, embroideries, lace and eyelet. Gauzy all white layer-ing has a vintage feel, yet is very sexy and romantic. Quite the oppo-site, white can look sleek in archi-tectural shapes. Mix in one crisp white piece into your outfi t this season. It’ll make even the loud-est brights pop that much more. A structured white blazer adds sharp-ness to your offi ce attire or even your weekend jeans and tee. Then for a night out, pair with a mini and push up the sleeves. Its cool. Sleek all white dressing works well with a silver shoe or lucite heels which are all the rage right now.

Monochromatic dressing hits the full spectrum for the coming season...wear head to toe of any colour. Try all cobalt, all orange or any single hue. It may seem like a daring move, but the results are great. These shades pack a major punch. And, we are fi nally allowed to be matchy matchy in our cloth-ing and accessories. A matching blazer and skirt combo is an easy way to do tone on tone dressing. Pastels are a more subdued way to try monochromatic dressing.

MONOCHROMATIC +COLOUR BLOCKING

WHITES

ICY TONESFASH

ION

HH&F Rate Card 2013.indd 6 7/29/2013 1:55:21 PM

Page 7: HH&F rate card 2013 2014

spring 2013 page 7

JS Boutique dressKenneth ColeNine WestAnne KleinMexxSandwichPart Twoand many more

70 Main St. SouthDowntown Georgetown

905.877.0111

B O U T I Q U EB O U T I Q U E

I would recommend wearing neutral shoes with your colourful outfi t.

Update your colour blocking combinations. Mixing bold colours with each other as well as neutral tones continues to be a hot trend for Spring. Try blue with orange; add a touch of black for edge. Pink and coral make a dynamic modern duo and for the latest, try mint green with navy or black. Black and white emerged as one of the big themes for Spring 2013. Black and white are two classic colours that can be worn all year round; a combination of these two contrasting colours is always striking. They are profes-sional enough to be worn to work and sleek enough for a night out. White and beige make a killer duo as well.

It’s time for a perfect mix of light hearted prints. This season it’s about fi ne prints in minutely detailed designs on everything from slim suits to dresses to pants. Whether bright fl orals, jazzy geometric motifs or paisley, the latest printed pieces are fun to wear. Pair stripes

with abstract fl orals or ground a polka dot blouse with a pastel skirt. Brilliant fl oral prints are found on almost everything. I love the look of a fl oral blazer. For day add a T shirt, skinnies and heels. For evening a scoopneck, tuxedo pants and edgy heels give the pretty blazer a dressier feel. Polka dots are fashions most iconic pattern but this season they have a fresh new look in must have colours and touches of texture. Check out our Mexx mint green and navy polka dot cardi. So cute with a pair of cobalt skinnies or a pencil skirt.

This season it’s all about mixing black and white prints. Mod is in! This graphic 60’s inspired look is back. New spins on the ladylike classic include black and white checks and stripes, colour blocking, eye popping high contrast geomet-ric prints and ingenious shapes. Try it on everything from shift dresses to little skirts. Mix your black and white graphics with colourful sepa-rates. If you have a bold geometric black and white dress, throw on a colourful cardi for some edge.

PATTERN UP!

GRAPHIC MOD

¼page

HH&F Rate Card 2013.indd 7 7/29/2013 1:55:22 PM

Page 8: HH&F rate card 2013 2014

page 8 spring 2013

mid calf options. Full skirts work best in supple fabrics like silk, cotton or even knit. For a sleeker shape, fi nd a skirt fi tted thru the mid section with fullness starting below the hips. A-line styles with fullness or pleats starting at the top of the skirt, camoufl age trouble spots like a tummy or large bust. Tuck in your top and add heels to emphasize the hourglass silhouette. The style is fl irty, so give it a twirl!

The tried and true classic pencil skirt nips your waist and defi nes curves. What’s new is the below-the-knee length. A pastel pencil is current for spring and work appropriate. Wear with menswear inspired separates. A slick white blazer and a fi tted feminine top tucked into a pencil skirt gives a clean polished look. Or wear with a sultry bustier and heels for a sexy evening look.

This is going to be the most useful item in your wardrobe this Spring as you will wear it with your dressy clothes and your casual outfi ts including your jean shorts! A strong shouldered jacket adds instant edge. This architectural shape makes any outfi t more polished and the heightened shoulders create defi -nition and narrow the torso and arms. Be sure to add a blazer that is versatile and can be worn with you work outfi ts as well as your casual clothes on the weekend. A blazer with skinny jeans or slim pants and pointy toe pumps is sophisticated and polished. From moto styles to leather jackets to embellished jackets, there is something for everyone.

Stripes are indeed the word for the coming season. But they’re not just pinstripes. Bigger is better. Geometric stripes are envisioned in fresh ways. Whether horizontal or vertical, thick or thin, chevron or curved, they’re on everything from ball gowns to tees. With denim or with navy they read nauti-cal chic. I love the look or a striped black and white top with a coloured pant.

Pants are going to be slim this season. So get into side zip ankle or form fi tting straights which never fail to fl atter. Colour continues to dominate ranging from bold brights to the new soft and muted pastels like pale jade, lilac and soft cognac. One of my favourites is the Fidelity Ace in pale jade. The fi t is sexy and comfortable while the colour acts as a neutral. For Spring, print and pattern on jeans are big news! Not just animal print, but new fun designs like beach scenes, fl oral patterns, ikat, and ombre. If you want to try this trend but are hesitant, start with a very subtle pattern in a deeper tone. To keep focus on the top half wear a white or neutral coloured top or blazer. The new length in spring and summer jeans is to the ankle or cropped.

You will love the new shape of skirts! Swingy full skirts are everywhere this season ranging from mini lengths to longer

BLAZERS

SKIRTS

DENIM

STRIPES

FASH

ION

HH&F Rate Card 2013.indd 8 7/29/2013 1:55:24 PM

Page 9: HH&F rate card 2013 2014

The Fit and fl are style is the shape of dresses this season and it works on most body types including plus sizes. Its fl irty shape fl at-ters and a belted waist creates a sexy hourglass in seconds. Best of all it looks as appropriate in the offi ce as it does at cocktail hour. Similarly, a trumpet shaped dress is also versatile and fl attering. Sporty dresses with fl irty A-line skirts and shoulder showcasing bodices as well as racerback dresses are an easy everyday dress that you can just throw on and go. They work easily with wedges and high heel sandals as they do with fl ats. Add a cardi or leather

jacket.

Platform sandals and wedges in bold colour combinations and neutral colour blocked designs will be the highlight of the season. They are perfect for fi nishing off your outfi t with a punch of colour. And if you’re going for the mod look, make a strong statement in high contrast black and white sandals. On trend this season, ankle strap sandals are a perfect match for skirts and are built to show a lot of skin. They’re as sexy as sandals can get!

Although once a trend, gladiators are now closet staples. They are sporty and chic and work with casual dresses and shorts. Also, for comfort and style, lace up espadrilles and cork wedges are a summery must have. The new shoe of the year is clearly the single sole pump. Sexy pointy heels are back and have been modernized with everything

from dainty ankle straps to cylindrical heels. This season they are fun in bold colours and patterns. Its one of the easiest ways to add colour and glamour to your look.

One of the most important features about accessories this Spring is shape. From cubic to triangular to trapezoidal, these statement pieces in modern shapes and hot colours are eye catching. Oversize earrings, sculptural bangles and showstopping bold necklaces are your best bets. Look for interesting colour combinations and textures. Metal is back in full force with shiny hues and chrome details popping up everywhere and on everything from sexy stilettos to little clutches to bangles. Shine instantly amps up your look. Try silver accessories with a white button down and a black pencil skirt. Gold is currently the hottest metal so…..Pile it on! Don’t hold back. A mix of bold gild-ed cuffs, collars and rings on every fi nger make any outfi t

look totally cutting edge. Gold and white is a striking combi-nation for Spring. Look for gold metal hardware on white purses. Boxy bags and structured ladylike purses are the IT bags. These structured extras balance a fl owy silhouette and look equally

sharp with a crisp suit. Look for duo or multicoloured bags especially black and white combinations, orange and coral, blue and green and beige and black.

Ready, Set, SPRING! Its here before you know it. So shed the winter greys and go for colour, pattern and style! Not sure where to start? Contact Moxxi Boutique for your personal wardrobe consultation and closet organization services.

Joanne Smith, Moxxi Boutique

SHOES

ACCESSORIES

DRESSES

spring 2013 page 9

HH&F Rate Card 2013.indd 9 7/29/2013 1:55:27 PM

Page 10: HH&F rate card 2013 2014

page 10 spring 2013

Mmicro-pigmentation

No one looks like the cover of the

magazines. Not that perfect!

Those are graphic dreams tailored to

please [and tease] at the cashiers’ lineup.

Life gives us the “little” imperfections

which, the more we look in the mirror,

the more they grow.

Changing mirrors? Won’t help,

and you know it...

Starting at a young age most little girls love to play “make-up”, but over the years, putting on makeup becomes a morning chore that if we could, we’d rather abolish it altogether.

Regardless, we apply make-up to make ourselves look and feel better. Our face is not symmetrical (the most sought ingredient toward perfection). The naked face is the truth for others to see the real you, and the challenge each morning for us is to create symmetry and a harmonious balance between all our facial features.

Mornings are spent redesigning or fi lling gaps in our eyebrows, applying lipsticks and liners to reshaping our lips and to add a burst of colour to liven up our look.

We enhance and outline the eyes to defi ne and make them pop, which is not too bad. Squeezing it all in a time frame too small for that carefully orchestrated beauty, is the challenge. Daily, of course!

Having this routine for years, before, or after breakfast, [ few times even instead of], inevitably THE QUESTION creeps into your mind: Is there a way that such a time consuming ritual could be eliminated permanently?... yet still look great each morning and enjoy the rest of my day without re-applying make-up?

THE answer is: YES!

Say “Hello!” to the magic powers of MICRO-PIGMENTATION.

A true beauty-genie that stays with you all the time, don’t even have to make a wish, just look in a mirror “et voila!”. Done!

Not claiming to transform you into a 24/7 fashion statement, this genie will allow you to be “ready to go”, complete with your ME & MY FRESH LOOK, whether you just woke up in the morning, after a nap or right out from a shower.

Micro-pigmentation (often referred to as permanent makeup) can help both, women and men. Close to the medical side of skin science, it is done in one or two easy sessions in a salon-like, private setting.

Many reasons why more and more people are opting for the procedure and here are the most common, THE Top 8 Reasons for Micro-Pigmentation:

BEFORE

AFTER

BEAU

TY

HH&F Rate Card 2013.indd 10 7/29/2013 1:55:29 PM

Page 11: HH&F rate card 2013 2014

spring 2013 page 11

Convenience: Saving many hours per year in application time and enjoying a “natural” every day look;

Hair Loss: People with alopecia, (a form of hair loss), may choose to have permanent make-up to create an appearance of eyebrows where the brow hair has been lost. The appearance of uneven or sparse eyebrows can be helped without surgery. They can be enhanced and bring back the defi ning arches and tails.

Active Lifestyle: It can be tough to manage make-up smear issues if you’re an athlete or have an active lifestyle.

Allergies and Irritated Eyes: Certain skin types are easily irritated by traditional make-up. Contact lenses or excessive time in front of a computer screen can create tearing and irritated eyes and be a good reason for micro-pigmentation.

Physical Limitations: Applying cosmetics can be a bothersome task if you have a physical condition. Those with cataracts or other visual impairments, people with severe arthritis have found micro-pigmentation to be a viable solution.

Skin Discoloration/Deformities: Certain skin disorders and deformities can alter skin colour. Micro-pigmentation has been successful with a genetic trait such as cleft lip by re-establishing the vermillion border, outlining the exterior with colour and shading a soft colour into the lip interior. It can also improve upon conditions like scarring and uneven pigmentation known as vitiligo.

Breast Reconstruction: Micro-pigmentation is used with great success in simulating the look of an areola and nipple, for cancer patients after they have had reconstruction surgery.

Aging: As we age, we lose colour and volume in our face.

• Micro-pigmentation can help by adding colour to an aging, faded lip. Without colour, lips can appear thin and life-less.

• Micro-pigmentation aids in reshaping and defi ning the aging eyebrow. When we age, eyebrows can become sparse, non-existent or just il-shaped from years of abuse [nearly being tweezed within an inch of their life] because of ever changing fads.

• Reversing the look of aging eyes can be greatly enhanced with Micro-pigmentation by outlining with colour, which helps to conceal the gradual loss of our beloved lashes, which decrease in length and quantity with age. This outlining gives eyes more defi nition and creates interest. Otherwise, aging eye area, will appear smaller and less vibrant.

After a skin tone evaluation, a colour is carefully chosen to best match your complexion in order to achieve the desired results. The specialist will implant into the dermal layer of your skin a safe, iron oxide based pigment to complete the tinting.

What should I expect after the procedure?

You should expect a little swelling in the treated region. Your specialist will instruct you on how to care for the area and what type of ointment to apply.

Pigmentation will appear darker for a few weeks after the procedure, but will fade by approximately 30% when healed.

Follow-Up Care

As the pigment fades over the years, you may need additional treatments to maintain the look. Micro-pigmentation has been referred to as permanent make-up, however, it is not always so permanent. It is affected by sunlight, and aging can sometimes lighten the colour, as well as many topical lotions and potions that are applied to the area regularly.

Marcie Rushlow is a dedicated Micro-Pigmentation specialist and can answer further your questions about your particular condition confi dentially at 289-839-0258.

BEFORE

AFTER

Helping women look beautiful far beyond just one day...

Georgetown - Milton - Oakville - LondonGeorgetown - Milton - Oakville - Londonlle - Londonwn - Milton - OGeo

HH&F Winter 2012 CS5.indd 15 12/2/2012 11:08:31 PM

¼page

HH&F Rate Card 2013.indd 11 7/29/2013 1:55:29 PM

Page 12: HH&F rate card 2013 2014

page 12 spring 2013

Eelectric future

Many had [some still have]

big dreams of “electric cars

for everyone!”

In 2013 the real holdback

is not how reliable

how comfortableand

how [in]expensive they are...

The real challenge: the perceived incon-venience of using electric cars, in Ontar-io. It doesn’t matter if it helps the planet, or your pocket, by skipping altogether the gas pumps and going for the electrical plug. If convenience is not there, ain’t going to be a success story. Is that simple! We’ve been there 113 years ago...

Going electric, technically was achieved by 1890s and in 1900 electric vehicles even with “motor-in-wheels” were rolling out as cars, busses, trucks and fi re engines.

What caused the all around “clean and quiet horseless buggies” to disappear? The battery! It almost closed the book on that technology, forcing the geniuses of the era to turn away, fast and furious, from elec-trics, right back to gasoline engines.

That was the case of Professor Porsche 1900 “Elektromobil” and his famed turbo-chargers for 1926 Mercedes SSK. [Porsche invented those while working with Daim-ler, Benz and Maybach at Mercedes plant].

That was Europe, and North America made a bigger effort to embrace these “electrics”, Chicago Electric and Detroit Electric going on to produce [and sell] close to 35,000 of these “quiet automobiles”.Too many recent garage-size startups plus the added challenge of unproven technol-ogy, is a natural call for consumers’ caution

and a turn off for investors.Offering to the public, transportation that looks like a boot on wheels, a wing-less air plane or a golf cart on steroids does not bring much confi dence of a reliable, convenient transportation as expected nowadays when driving, from here to there.

Make an electric sports car that looks like a contender which, conveniently you can “launch it” whenever, as fast as a gasoline muscle car, and you will see buyers willing to shell out the $150k- $250k...Tesla, Venturi, Lightning are making those cars for 7-10 years by now. With ranges of 280-400 km per charge and accelerations challenging most gasoline sports cars. Add to the package a 10-minute fast charger, and is getting quite convenient!...

Different logistics for family cars that have to be spacious enough to carry the whole tribe, around town or to the nearby city, so ride comfort, range per charge and recharg-ing time are the predominant criteria.

Choosing your electric transportation starts with the number of wheels you want to ride on 2,3,4,6 or even 8. You also have options on how you want to steer yourself through traffi c with 1,2,4,6 wheels or “do it for u” all-wheel-steering. To complete your choices of how power gets to the wheels you’ll fi nd from the basic 1 to 4 motors, as front-wheel drive, rear wheel drive, all-

CAR

S

Nissan Renault

HH&F Rate Card 2013.indd 12 7/29/2013 1:55:32 PM

Page 13: HH&F rate card 2013 2014

spring 2013 page 13

Dodge

Lightning

HH&F Rate Card 2013.indd 13 7/29/2013 1:55:33 PM

Page 14: HH&F rate card 2013 2014

page 14 spring 2013

wheel-drive or 1, 2, 3, 4 or 8 motor-in-wheels direct drives. So by now we have available all the angles of driving-breaking-steering, but the sheer number of combinations brings more confusion than clarity.

Future electrics will have different options than the ones we are contem-plating in 2013. Regardless, the biggest hurdle will be the old one: the battery!Over-simplifi ed, the battery will replace the gasoline tank and options will be measured either in driving km as range-per-charge 150-250-400-600km, or, in KW as the power stored per full charge 30-40-65-85KW or a craaazy... 600KW, as Mercedes has for their latest and fastest SLS AMG Electric Drive [0-100 in 3.9 seconds!]. That’s in sync with the whopping $538,000 price tag, a convinc-ing GRAND statement for the environ-mentally right, with a “heavy foot”.

Now, back to us, the sane people.I fi ll up my “dirty” car once a week but for same driving, I’d have to recharge a “clean” car 2-6 hours daily, a border-line inconvenience. A “fast-charge” will be a must have, and recharging in 10-30 minutes, not 4-12 hours, is a big step closer to convenience.

City driving could be done with smaller batteries [shorter range per charge]. Car makers already offer a selection of different size batteries to lower the prices for these electrics. Battery rental is an option. Free public recharge stations seem enticing and favoured by munici-palities around the world, drivers as well.

Subsidies help, [but won’t last forever] otherwise, the confi dence that you are making a great purchase erodes fast when asked to pay up-front, a premium of 10 years worth of gasoline, to drive same distance, in a clean-technology car.

Building thousands of recharge stations like they already have all around Europe and California, is a start. Not surprising-ly, in those parts of the world the electrics sell in encouraging numbers.

Going shopping will become synony-mous to recharging because the large-store chains, restaurants and even coffee shops would eagerly “help you” stay or

T

A

CAR

S

HH&F Rate Card 2013.indd 14 7/29/2013 1:55:34 PM

Page 15: HH&F rate card 2013 2014

spring 2013 page 15 spring 2013 page 15

V

shop longer, till your car is ready to go.The smart electrics will call your phone to let you know that the charging is complete and you are ready to go the distance, once more, for pennies to the dollar or complete-ly free [for now].You didn’t get a call from your car yet? Then you call your car and fi nd out if you have enough juice to take you back home or to the next shop-n-charge of the day...

Today’s hybrids are just a transition step to electrics. Building the hundreds of thou-sands of charge stations plus the one(s) you will have at home is a mammoth chal-lenge for the electrical grid, already over stretched in hot summer days.

Whatever we end up saving by not using fossil fuel, with electrics replacing the old guzzlers, we will still have to produce same transportation in hydro, mile for mile. Not a biggie if we talk 1,000 or 5,000 cars but what about... 2,000,000 cars and trucks and busses? And that’s on top of the trams, LRT and the subway, taxing the grid already...

If we make up for that extra hydro-for -electrics from wind, rivers or solar sourc-es, than we win outright the environmen-tal battle, regardless how much needs to be invested in the infrastructure.Cover that new hydro demand from coal, oil or gas-generated power, then we have to go to the calculator and check if we are ahead in the pollution game and carbon footprint will tell the real story, not politics.

But enough with these electrics.Don’t let all these future headaches get to you, today! Have a double-double and the new freebee recharge! Not on menu yet, so grab it while it lasts! Way to go Tim Hortons!

Sergiu Vexler - Sei Wynn Media

F

T H

BMW

M AMG

HH&F Rate Card 2013.indd 15 7/29/2013 1:55:36 PM

Page 16: HH&F rate card 2013 2014

page 16 spring 2013

Ccarnevale di venezia

almost two million party goers,

snapping photos everywhere you look,

day and night...

colour this with breathtaking

costumes sprinkled on sidewalks between

buildings unchanged for over 500 years,

feels like time travel...Welcome to

CARNEVALE di Venezia!

For thousands of years, masks were used as a replacement of the more elaborate mythological statues, or, as mighty protec-tors adorned at entrances to dispel “the bad” and protect the locals.

But the mask also let the wearer become someone else, free of the social or per-sonal inhibitions. From the early theatrical world, where pretending to be someone else was an art, costumes, props and the liberating mask spilled to the ordinary crowd in a simpler form and what a better time to let your inhibitions disappear than at a party.

The mega party that takes place in Venice, nowadays at the end of each January with museum worthy costumes, dance balls, street shows, parades and costume contests, did not start like this. Actually, was not even a celebration before Lent, it was held after Christmas and Piazza San Marco had yet to exist...

Masks were worn in Venice public politi-cal gatherings all the way back to year 762 when Venetians elected Orso Ipato as their [arguably] fi rst Doge.Using masks in public celebrations, where all walks of life were mingling in search for fun, was mentioned as early as 1096.The fi rst masked public celebration documented as such, was in 1162 when Carnival of Venice was born as a celebra-tion of the victory by Venetian Doge Vitale Michieli 2nd over Ulrich 2nd of Treven.

The tribute to Serenissima Repubblica di Venezia [as Venice was known at the time] consisted each year of 1 bull, 12 pigs and 12 loaves of bread when the animals were ceremoniously slaughtered one each day, cooked and the food given to the citizens.The free food, music, dance, masks, wine, commedia dell’arte [street theatre in that era] and saltimbanco, all twhat was needed for a good time, for a 12-day party!

Year after year, celebrations grew larger and the next Doge, Sebastiano Viani decided to create the public space Venice needed: Piazza San Marco. The canal cutting through the middle, Rio Baratario, was fi lled in; the church of San Geminiano was demolished and rebuilt farther back. An orchard together with a number of buildings obstructing the site, were levelled. The newly created space had the fl oor raised by one meter to prevent high tide fl ooding, [unfortunately, half of what was needed], paved and fi tted with storm drains leading to the nearby canals. That’s how Piazza San Marco came to exist. The home for Carnevale di Venezia dance fi nale: The Grand Ball!

Venice was a cultural centre, an indus-trious city, a leader in ship building, a trading hub that exploited its market knowledge to the benefi t of the republic. Its citizens enjoyed a privileged life com-pared to rest of Europe which somewhat explains their history. Architecture, painting, sculpture, glass

PLAC

ES

HH&F Rate Card 2013.indd 16 7/29/2013 1:55:39 PM

Page 17: HH&F rate card 2013 2014

spring 2013 page 17

Piazza San Marco[high sun]

Piazza San MarcoAcqua Alta [high water]

traditional masks: Bauta, Dottore della Peste, Colombina,

HH&F Rate Card 2013.indd 17 7/29/2013 1:55:40 PM

Page 18: HH&F rate card 2013 2014

page 18 spring 2013

HH&F Rate Card 2013.indd 18 7/29/2013 1:55:43 PM

Page 19: HH&F rate card 2013 2014

spring 2013 page 19

work [on nearby Murano Island], elevated the artistic life. All trades and crafts fl ourished. Having a mega party in a city where masks were a way of life, engaged the creative spirit to bring new colours and shapes to each carnival. After 400 years of mask and the costume making, the artisans were recognised as artists, and on April 10th, 1436, mask makers [mascherari], were granted the statutes of their own guild, placing them on same level with the painters.

While mask making was not a strange trade to neighbouring France, masks, having a political role, was unique to Venice democratic system where each masked citizen had an equal political voice and vote as his neighbour.

Wearing masks meant freedom, yet “too much” of this freedom brought [much needed] legislated restrictions:• masked people were not allowed

to carry weapons [police had the right to search and enforce the rule];

• masked people were not allowed to “throw eggs” [from balconies, at women passing below despite that they were fi lled with rosemary water and were a simple call for attention or romance];

• masks were not allowed in nuns’ convents;

• masks were prohibited on most religious holidays;

• masks were prohibited for dealers in the gambling houses...

By 1600 Venice was having 6-month per year “mask season”. Doing that for hundreds of years, got to the better part of the population, even priests and nuns joining the crowds, masked of course. Crime, promiscuity, prostitu-tion and gambling became a fact of life for Venice of 1600’s and 1700’s. For-tunes were gambled and squandered daily in “ Il Ridotto” establishments [the ancestors of modern casinos] and Venice notoriety of “everything goes” was well established in Europe.

HH&F Rate Card 2013.indd 19 7/29/2013 1:55:45 PM

Page 20: HH&F rate card 2013 2014

page 20 spring 2013

English freshmen had a

tradition of going to Venice for an initiation

of sort, before launching in their careers.

Can not think of a better por-trayal of Venetian society of the

1740-1750 than the life of Giaco-mo Casanova, the famous Venetian that frequented the local ballrooms

in search for love with success after success. But Casanova was also a fre-

quent visitor to the gambling houses were he discovered that loss after loss

would land him in jail for unpaid gam-bling debts. His escape from Palazzo

Ducale, [Piombi jail rooms], is an adventure and a story in its own right.

400 years before “Sin City”,Venezia, was the fun city...

Nowadays Carnevale, you could fi nd simple masks and costumes, stroll-ing by “one of a kind” creations that take countless numbers of hours of preparatory design and months of artistic work to complete the dreams. These museum worthy

costumes are worn by actors, but don’t be surprised that a

few artizans dress up them-selves [spouses as well]

to display proudly their creations. Can it get

more personal than this?

HH&F Rate Card 2013.indd 20 7/29/2013 1:55:46 PM

Page 21: HH&F rate card 2013 2014

spring 2013 page 21

THETRADITIONAL MASKS

BAUTA , is THE traditional white mask, [initially was black]. It could be worn for a prolonged time, as its shape allows to eat and drink without the need to be removed and was worn with a tricorn cap and red cape [later changed to black cape] and this attire was legislated as a prerequisite to all citizens attending political debates.

MORETTA, a strapless mask of French origin, oval black considered very femi-nine for its typical round eye cutouts, is held in place by a button placed between the front teeth of the wearer. Sometimes fi nished with a black macramé, it did not allow for speech, hence also called Servetta Muta, “the silent maid”. A favourite for situations when not much talking was required, yet it fell out of style by 1760.

DOTTORE della PESTE, a unique party mask that in reality was an early version of...gas mask. During a bubonic plague, a French doctor attempting to make his own protective gear when visitingpatients, invented this long nose mask

HH&F Rate Card 2013.indd 21 7/29/2013 1:55:48 PM

Page 22: HH&F rate card 2013 2014

page 22 spring 2013

stuffed with a mix of smelling herbs, [rosemary-garlic-juniper] hopefully protective, complete with round see-through crystals covering the eye cutouts, giving the impression of wear-ing glasses. He covered himself with a cape, gloves, high boots and used a stick to poke at the bodies lying on the ground, or to avoid direct contact with those approaching him look-ing for help. The doctor survived the plague and that was an inspiration for

other doctors to use later the same style mask, while for mascherari, became a style to replicate, without the glasses and herbs.

VOLTO [Larva], was the most com-mon party mask for centuries and by 16th century, the French infl uence of “new” feminine mask lines, made these masks even more popular. Intricate unique decorations brought to the public opulent designs. Along with the

matching costumes and props, Venetian artists still keep creating some of the most impressive if not surreal party outfi ts, proof that the art of costume making was not forgotten, despite of a ban on Carnivals after Napoleon con-quering Venice in 1797.Two hundred years later, in 1980 the traditional Carnevale di Venezia was revived [without the decadent lifestyle that brought its demise] and Volto masks again ornate the walkways of the city, a fascinating live “museum couture”.

COLOMBINA is a mask designed to the specifi c request of a famous actress of Commedia dell’Arte playing the Colombina role. The beautiful actress did not want to cover her legend-ary beauty with a full face mask and mascherari had to design a half face mask [overly decorated with jewels and feathers], mounted on a stick so she could remove it elegantly and show her whole face, whenever she wanted to reveal her beauty. Today, beside the paper mache, Colombina masks can be found made in leather or fi ligree [metal cut in a “see-through” intricate pattern] and worn with straps, rarely mounted on a handle.

JESTER (Joker) is another popular mask originating from the theatre world character, symbol of “anything goes” no matter how crazy.

PHANTOM (of the Opera), animal world, books, legends and astronomy round off the other common sources of inspiration adding to the diversity of unique masks and costumes found no-where else but at Carnevale di Venezia!

A Rivederci!

HH&F Rate Card 2013.indd 22 7/29/2013 1:55:50 PM

Page 23: HH&F rate card 2013 2014

spring 2013 page 23

HH&F Rate Card 2013.indd 23 7/29/2013 1:55:52 PM

Page 24: HH&F rate card 2013 2014

HH&F Rate Card 2013.indd 24 7/29/2013 1:55:53 PM

Page 25: HH&F rate card 2013 2014

9 0 5 . 8 7 6 . 8 9 8 8

547 M A I N S T R E E T E A S T , U N I T 16 -17, M I LTO NW W W . A P P L I A N C E H O U S E . C A

[double page]SPREAD

HH&F Rate Card 2013.indd 25 7/29/2013 1:55:57 PM

Page 26: HH&F rate card 2013 2014

page 26 spring 2013

Vvenice inspired opulence

Polishing to a shine obsidian stone, or objects of gold, bronze, silver even steel, was done for thousands of years as a way of making mirrors. Romans were attributed with the crude way of making fi rst glass mirrors by placing molten lead inside blown glass. The Venetian mirrors were created much later, by combining the secrets of making crystal clear fl at glass, the secrets of coating with the refl ective tin-mercury and ornate them painstakingly in a unique Venetian style.

Till late 1600s,Venice had the monopoly on the luxury mirror trade and kept the secrets hidden from the world on the Murano

Island since 1255. So rare and expensive were these mirrors that in 1650 a merchant in Paris was boasting proudly of having two such pieces, for a whopping ₤6,000 each, and altogether 11 pieces were counted as available in all Paris. It was said, that one large Venetian mirror could buy a whole merchant ship...

Not to be outdone easily, Venetian artisans also were adding gold and bronze to the tint of the mirrors, making everything appear more...beautiful.

European, Middle Eastern and Asian Royals were adorning their palaces with

Seeing yourself in a mirror is a

stark, instant reality check.

Seeing yourself in a Venetian mirror,...

is magic in broad daylight!

everything appears nicer, so,

“Mirror, Mirror on the wall,...”

has a meaningafter all...

DEC

OR

The Hall of MirrorsChateau du Versailles

HH&F Rate Card 2013.indd 26 7/29/2013 1:56:01 PM

Page 27: HH&F rate card 2013 2014

spring 2013 page 27

these opulent splurges. Maria de Medici purchased 119 Venetian mirrors to complete her Mirror Room, for which order, Venice sent her one extra mirror, overly-decorated with jewels [still held in Louvre]. Aristocracy trying to keep up with this royal feat, were selling country side residences to have the cash for such luxuries of their own. It comes to no surprise that the “The Council of Ten” in Venice was protecting its master craftsmen the way they did [whisked them to and from Murano Island at night, disguised as fi remen]...

Those were the times when these mirrors were fetching more money than the same size painting by Rafael and that kind of riches, triggered one of the most famous industrial espionage story of the era.

Louis XIV set out to outdo his grandmother [Maria de Medici] and decided to ornate a huge room in Château du Versailles as, the Hall of Mirrors. Seventeen arches to be walled with no fewer than 351 large mirrors [Venetian of course], but made in France with the help of three bribed Venetian artisans.

As the legend goes, Repubblica di Venezia hired assassins to go and poison the traitors. The plot was too late to prevent the new French glass factory starting production and improve further on the traditional manufacturing of fl at glass [sheet], delivering the mirrors needed to complete the Hall by 1684. Having this new “industrial” scale supply, meant that eventually, prices would come down and Alexandre Dumas missed out on this great story...

Over the centuries these mirrors lent their aristocratic feel of

palatial ornaments to the boudoirs, bathrooms or dining rooms, adding space and beauty to any room. Intricate fl owerish designs, were replaced more recently by lavish curvy lines on the top, sometime overfl owing to the sides of the frame reminiscent of the lazy waves of the canals surrounding everything in Venice. So why not surrounding their mirrors too? Abundance of delicate bevelled glass and hand engraved details complete the visual extravaganza.

Not being required anymore to shell out lifetime savings for one mirror[phew!], you can comfortably splurge into a $500 -$1,500 range, with designs, styles and sizes to suit your space.

Even if you may never visited the place yourself, you can still create the feeling of Venice in your own home, adding a touch of romance by introducing Venice [inspired] interior-design ideas, and mirrors are a starting point.One of the most sought after items that are still growing in demand, is the antique looking bathroom Venetian mirror.

Jewel toned frames in rich hues and intricate designs will create a new sophisticated look to your bathroom!

A rhapsody needs a whole orchestra, but a rhapsody in glass, needs just one Venetian mirror.

Dini Lamers Dini&Co

home decor events fashion gifts

5 6 M a i n S t . S o u t h , G e o r g e t o w n

w w w . d i n i a n d c o . c o m2 8 9 - 8 9 1 - 9 1 3 5

REALTORS, STAGERS & INTERIOR DESIGNERS welcome!

¼page

HH&F Rate Card 2013.indd 27 7/29/2013 1:56:01 PM

Page 28: HH&F rate card 2013 2014

page 28 spring 2013

Working a lifetime to accumulate the

wealth of your estate, calls for one more wise

decision: how to leave the most to

your loved ones and the least

to the taxman.

Estate-succession planning does not

have to be difficult...

Unfortunately death and taxes are not mutually exclusive. Whether you are a business owner or just own appreciable assets such as securities or real estate, planning is essential to allow for a smooth transition in a tax-effi cient manner.

Need to know…

In most situations, there is a fair market value deemed disposition of capital property held by the decedent at the time of death unless the property passes to one’s spouse. Similar rules are in effect for RRSPs and Registered Retirement Income Funds (“RRIF”).

Will planning

Will provisions should be consistent with current tax and family law legislation as well as with your shareholders’ agreement.

Probate is the process in which the Court confi rms your Will for a 1.5% fee on the assigned value of your assets. Most fi nancial institutions will require probate. For many years, we have been utilizing dual Wills in Ontario. The secondary Will is prepared for assets not requiring probate such as shares of your private corporation and personal property which may constitute a signifi cant portion of your estate. Hence, signifi cant probate savings are readily available by utilizing a secondary Will.

Alternative methods of ownership

There is no probate on assets that go directly to individuals. Assets held jointly or jointly with right of survivorship (“JWRS”) or RRSPs, RRIFs and insurance products with specifi c benefi ciary designations will not have probate. If your “Estate” is the designated benefi ciary, probate will apply.

JWRS may result in unintended disputes if one party challenges legal ownership. JWRS assets may be exposed to marital or creditor claims or loss of the principal residence exemption for a joint owner.

Converting ownership will result in a fair market value disposition if there is a change in benefi cial and legal ownership. This could result in unintended capital gains. A properly prepared trustee document may confi rm no change in benefi cial ownership.

Alter ego/ joint partner trusts

If you are 65 years of age, you as settlor of the trust may transfer assets to an alter ego or joint partner trust. Here, assets are not subject to probate and generally, may not be subject to creditor claims. Not only is public disclosure of the assets on death avoided, the use of the trust will protect the assets from potential challenges that could otherwise occur with Will planning. Benefi ciaries are appointed in the trust indenture.

There is no tax on any unrealized gain on transferring assets to the trust, however there is a deemed disposition at fair market on the death of the settlor with an alter ego trust. With a joint partner trust, the disposi-tion is on the death of the surviving spouse.On death, tax is levied at the top rate on un-realized capital gains, with no capital gains exemption available. Income earned by the trust during your life-time is taxed in the trust at the top rate un-less the income is paid to you, taxed at your marginal tax rate. These trusts are generally used for fi xed income assets.

Pplanning for succession

TA

X M

ATTE

RS

HH&F Rate Card 2013.indd 28 7/29/2013 1:56:02 PM

Page 29: HH&F rate card 2013 2014

spring 2013 page 29

or investment corporation provided your executors have the power to implement such procedures.

For example, procedures to extract surplus from a private corporation on a tax-free basis or the ability to increase in the underlying tax cost of corporate-held capital property, such as land or portfolio investments up to their fair market value at the time of death are also available.

Compliance issues

The fi ling due date for the terminal tax return is April 30th for deaths occurring between January 1 and October 31st. For deaths occurring in November and December, the due date is 6 months subsequent to the date of death. The balance due date for a balance owing is the same as the due date of the return.

Disclaimer to readers: Contact your professional advisor prior to implementing any of the outlined strategies.

Testamentary trusts

Testamentary trusts, whether spousal or non-spousal, are an easy, fl exible and effective way to minimize tax on future income derived by assets of your estate and to facilitate a sale or transfer of your shares in a tax-effective manner.

A testamentary trust acts as a separate person, utilizing graduated tax rates. For example, if your spouse has no other income, $100,000 of interest income from estate assets will attract tax of approximately $28,150. If this income was split equally with the trust, the combined tax would be approximately $20,100, for a savings of $8,050 annually. Splitting of income may avoid a reduction or clawback in your spouse’s old age security.

Without a provision in your Will to create the testamentary trust, your estate cannot reap the potential benefi ts. If it is determined at a later date that the trust may not be as benefi cial, it may be wound up with the assets distributed to capital benefi ciaries.

You may avoid probate and take advantage of testamentary trust planning with RRSPs/RRIFs/insurance products if you properly designate the benefi ciary as ‘a testamentary trust” created in your Will. Your fi nancial advisor may have to discuss this procedure with the fi nancial institution to ensure they will accommodate you.

Additional planning considerations

Capital losses from the sale of securities may be applied to capital gains reported in the terminal return if these assets are not distributed by the estate to capital benefi ciaries before the end of the fi rst taxation year of the estate.

Unpaid bonuses, dividends or social security benefi ts (CPP/OAS) payable at the time of death, may be reported on a separate rights or things tax return. The advantage of this special return, is that this type of income is not intermingled with other income reported on the terminal return, and is taxed at graduated rates with full refundable tax credits. Rights or things returns may be fi led by the later of 1 year of the date of death or 90 days after receiving the notice of (re)assessment for the terminal return.

There are other post-mortem procedures that may facilitate a better tax result on the transition or wind-up of your operating

If the deceased operated an unincorporated business, the due date for the return is extended to June 15th from the foregoing April 30th date.

In order to meet these fi ling deadlines, executors should meet with the family accountant to discuss planning and information gathering procedures well in advance.

Winding-up the estate

When planning to wind-up the estate, the timing and dollar amount of the distribution of estate assets must be considered. Generally, after taxes are paid with the return fi lings, if possible, retained assets should not be income-producing to avoid another tax return fi ling.

Your executor must apply to CRA for a clearance certifi cate on CRA Form TX19 after receiving the notice of assessments for the terminal, rights/things and estate tax returns. Without clearance, executors will continue to be liable for unpaid taxes of the deceased, especially in situations where a reassessment is issued at a later date.

Summary

Updating your Wills and other critical legal agreements every 5-7 years to conform to changing tax and other legislation will pave the way for an orderly transition which we all want to achieve.

Larry Stolberg CA,CPA,CFP

Whether you are a business owner or

just own appreciable assets such as

securitiesor real estate,

planning is essential to allow

for a smooth transition in

a tax-efficient manner.

Practice restricted toCanadian & U.S. taxation

Unaudited financialstatements available

By appointment only

[email protected]

Larry Stolberg CA,CPA, CFPTAX SPECIALIST

245 Commercial St. Milton, On L9T 2J3

¼page

HH&F Rate Card 2013.indd 29 7/29/2013 1:56:02 PM

Page 30: HH&F rate card 2013 2014

page 30 spring 2013

it creates a more spacious and welcoming environment. The fi rst step in the process is to determine the support and resources you will need

to successfully accom-plish this task. Carefully analyze the time and effort required – and from there, determine whether this is a task that the family can manage alone, or if this is something you will require outside resources to accomplish. So where do you start?

Your Own Home

Everyone accumulates excess in their home. Over the years, rooms gradually become fi lled with extra furniture, dishes, books,

garden equipment and paperwork that you don’t use and barely notice. As you look around, you realize that you no longer need many of the things that are taking up space in closets, cupboards, spare bedrooms, basements and garages.

As a Real Estate Professional, my clients include those who want to up-size or down-size for a variety of reasons. Anyone going through the process of preparing a home for sale knows there usually is one universal task they must contend with: the need to de-clutter. In some cases that task can be relatively simple, while in others it can be monumental, traumatic – or even insurmount-able.Any realtor will advise you that prospective buyers are distracted by cluttered walls and “busy” surfaces, put off by stuffed, disorganized closets, and discon-certed by rooms with too much furniture as it tends to make a space look small and cramped. If you are planning to sell your house or that of a loved one, ask your Real Estate Professional for assistance in preparing the home for sale.A simple, clean, effi cient home holds tremendous appeal for a potential buyer, as

Dde-cluttering

Show me someone that doesn’t collect

souvenirs and things!and the more

you have, the more reasons

to cling to them.

All good and well till it’s time to move

and the family has to deal with

THE CLUTTER,stuff unused,

memories unseen for 10, 20 or 30 years...

A Real Estate Professional

with a Senior Real Estate

Specialist [SRES]designation, is trained to walk

families through every step of de-cluttering

process...

REA

L ES

TATE

HH&F Rate Card 2013.indd 30 7/29/2013 1:56:03 PM

Page 31: HH&F rate card 2013 2014

spring 2013 page 31

Simplification

Regardless of whether or not you’re planning to move, it’s always a good idea to make a fresh start in a simplifi ed environment. Lighten up. Reclaim your closets and cupboards! Find satisfaction in donating your unused and unwanted household goods to a charitable organiz-ation. If you are planning to sell, a Real Estate Professional can help you sort out what you need to keep, and help you put a system in place to organize the remain-ing items in your home. When you see the end result, you’ll wonder why you didn’t do it sooner.

A Relative’s Home

The Transitional Process

Based on demographics and statistics, many adults in the Baby Boomer gener-ation are now either looking after their aging parents, or facing the emotional and physical task of helping their parents transition from a long-time family home into smaller quarters or an assisted-living facility. For many families, a parent tran-sition can be an overwhelming, emotion-ally draining, and sometimes physically challenging ordeal. Such a transition requires family members to provide both emotional and physical support for their elderly relative[s]. This includes ensuring that their home and the possessions they’ve collected over the years are handled with respect.

All homeowners fi nd the process of tran-sition overwhelming. Not only does this involve managing a relocation, but often includes preparing the vacated home for sale, as well.

A Real Estate Professional with a Senior Real Estate Specialist (SRES) designa-tion is trained to walk families through every step of this process, lending ears, hearts and hands to assist in a success-ful transition. Their professional exper-tise includes knowing and understanding the symptoms and behaviours associated with dementia and Alzheimer’s disease and how these can change or complicate the task at hand.

Estate Sales

Sometimes a family is faced with the over-whelming responsibility of looking after the estate following the passing of a loved one. Preparing a home for sale at this time can be very emotional as family rifts can occur about the simplest of decisions, including how to divide up and de-clutter personal items from the home especially if they trig-ger memories of unresolved disputes.

Your Real Estate Professional can assist you in managing the work required, and can provide you with the resources you need to make this huge emotional task less stressful and more productive, all the while, fulfi lling family estate goals.

De-cluttering

Most homeowners or their family members must eventually face the de-cluttering process in order to prepare a home for sale.

½page

HH&F Rate Card 2013.indd 31 7/29/2013 1:56:03 PM

Page 32: HH&F rate card 2013 2014

page 32 spring 2013

Tthe bao report:

The Secret History of the Women’s Fitness Industry

bao.

. .

Although it’s often forgotten (or perhaps ignored) by historians of both comic books and physical fi tness, one of the many reasons William Moulton Marston created the comic-book character Wonder Woman was to encourage little girls to exercise.

This was no small feat in the 1940s. While boys were routinely encouraged by doctors, educators, and parents to play in all sorts of body-conscious rough-and-tumble ways, girls weren’t quite as lucky. They languished in a hazy interior world of imaginary tea parties, restrictive “junior miss” fashions, and post-Victorian sugar-and-spice residue—-rarely given opportunity to access, much less know, their own strength or vitality.With Wonder Woman, Marston--a Harvard-educated author, inventor, and psychologist—-offered a compelling alternative. To entice young female readers, he equipped his Amazon princess with fairy-tale accoutrements the likes of which are still

A hundred years ago, women weren’t allowed

into most North American health clubs.

That eventually changed, but not always

to women’s advantage.

In this special report, we explore the secret history

of women and fitness, then reveal tips and tricks

for Halton residents to get the most out of

their work-outs.

CLASSIF

IED!

HH&F Rate Card 2013.indd 32 7/29/2013 1:56:04 PM

Page 33: HH&F rate card 2013 2014

spring 2013 page 33

making Barbie, 70 years later, fume with jealousy: a sleek invisible jet; super-powered tiara, earrings, and bracelets; and an ultra-patriotic, Claire McCardell-inspired bathing suit offering a freedom of movement (and a stunning display of toned, proud, muscular fl esh) purposely worn as a statement against prudery and restraint.

Once enticed, little girls (including, as it turned out, Gloria Steinem) were informed that Wonder Woman’s superhuman speed, strength, and stamina came not from magic, nor from myth, but rather simply a special form of exercise known as Amazon training. It was a radical gesture—-and, in the eyes of some, the beginning of the second wave of feminism.

Over the years, and very much in line with the ebb and fl ow of women’s rights, Wonder Woman’s original emphasis upon exercise receded into the background, Marston’s far less politicized replacements explaining away her powers as gifts of Greco-Roman gods. Alas, it would take another American superhero, Michelle Obama, to revive the concept of Amazon training, to shock us with her self-proclaimed right to bare arms, but that’s an essay for another day.

Meanwhile, the combustible collision of fi tness and femininity remained Wonder Woman’s almost-exclusive territory until the early 1980s. That’s when Perfect—-starring a defi antly androgynous Jamie Lee Curtis, a revelation of thrusting hips, glistening shoulders, and leotarded thighs burst onto the scene. And along with her dynamic performance: The aerobics craze.

It’s diffi cult to overstate the signifi cance of aerobics which, ironically, turned out to be anaerobic upon the fi tness industry. The ever-so-softly whispered, yet somehow very clearly received, message was the exact opposite of Wonder Woman’s power-to-the-people platform. It went something like this:

“There’s something wrong with you!”

“If you don’t fi x it, no one will ever love you, and you’ll die alone!”

“Let us help you. Trust us. We know what we’re doing. All you need to do is sign right here...”

Gone was the old-fashioned idea of body-as-temple... of exercise-as-meditation... of simply becoming a little better every day. Into its place swept an adversarial relationship with our own bodies, a war no one can ever win. Accordingly, the word “health” either disappeared from the conversation or became a euphemism for “vanity”. In its place: An ego-driven, self-loathing, excruciatingly punishing take on “women’s fi tness” that our European counterparts quite rightfully rejected in favour of brisk walks and manual labour.

Today, it’s increasingly acceptable to dismiss women who dismiss exercise as lazy, lumpy, just not with it,

baoTHE

INSTITUTE FORHEALTHY LIVING

232 GUELPH STREETG E O R G E T O W NBAOins t i t u t e . com

905-877-0771

RATED A+MOS TCOMPLETEHEALTH & FITNESS

CENTREOPEN 24/7/365

CALL

TODAY!

According to Jeff Nguyen, fi tness director at The BAO Institute For Healthy Living in Georgetown, woman receive the greatest mental, physical, and emotional benefi t from training at co-ed facilities that are serious about hard work and great results.

¼page

HH&F Rate Card 2013.indd 33 7/29/2013 1:56:04 PM

Page 34: HH&F rate card 2013 2014

page 34 spring 2013

bao.

. .and certainly not worth loving. But, according to Jeff Nguyen, director of The BAO Institute in Georgetown, many women don’t join conventional gyms because they’re fed up with their thin, brittle veneer of feel-good self-help jargon barely disguising contempt for women who don’t look perfect.

According to Nguyen, “When women rightfully reject the oppressiveness of conventional big-box gyms, they often run to women’s-only clubs, yoga studios, places that feel safer. But these options come with their own limits and their own problems. At The BAO Institute, we believe in creating a space where everyone feels comfortable, where there are options for everyone, and where all of your fi tness and wellness needs can be satisfi ed under one roof.”

For women ready to make peace with their own bodies... who want to operate with optimal vitality... fi t, well, and most of all radiant... without driving themselves absolutely, positively nuts... what to do? We spoke with the trainers and instructors at The BAO Institute For Healthy Living in Georgetown. Here’s what they told us:GET A GRIP -- VAPOURIZE YOUR VANITY --

RESIST ALL EXTREMES -- LOVE YOUR BODY!

IT STARTS ONLY WITH : ME!1

HH&F Rate Card 2013.indd 34 7/29/2013 1:56:05 PM

Page 35: HH&F rate card 2013 2014

spring 2013 page 35

GET A GRIP: When it comes to exercise, it’s not about sex or beauty or having a rocking bikini-ready body. It’s about the hard, cold reality of old age. Think about it: The last thing you want is to spend the last few decades of your life trapped inside yourself, tortured by aches and pains that could’ve been avoided if you had a fi tter body. Think a life of leisure sounds better? It does, until your doctor tells you it’s time for a hip replacement.

VAPOURIZE YOUR VANITY:If you don’t like the way you look, then do something quick and dramatic today, something to cause a distraction: dye your hair auburn; indulge in an iridescent lipcolour; shamelessly adorn yourself with oodles of opulent costume jewelry; or just stop inspecting yourself in the mirror every fi ve minutes. Exercise takes time to work its magic, and if you push yourself too fast or too hard, you’re asking for injury.

RESIST ALL EXTREMES:It’s lovely that you’ve found your bliss in yoga... or on a bike... or whatever your latest, greatest fi tness obsession may be. But true health and safety comes from cross-trainingcross-training: a balanced mix of strength, endurance, and fl exibility disciplines practiced over the course of a week or month. Varying intensity, from rageful to restorative, is also important.

LOVE YOUR BODY:The Amazons of vintage Wonder Woman comics didn’t grow superhumanly strong and lean from whining about their sagging breasts, their bulging bellies, their jiggling thighs. Nor did they fret over who might be younger or prettier or more likely to get asked out on Saturday night. They loved themselves (inside and out), they supported each other (even when playing competitive sports), and they exercised as a form of self-respect and personal development. Most critically, they didn’t surrender to fear. They tried new things. They played full out. They never worried about looking silly. They were too busy exercising their right to be fi t and strong and (most of all) healthy.healthy.

HH&F Rate Card 2013.indd 35 7/29/2013 1:56:06 PM

Page 36: HH&F rate card 2013 2014

page 36 spring 2013

Cchildren and eye exams

What age should a child have their fi rst eye exam?A child should have an eye exam as

early as the age of 6 month to 1 year. If there is a family history of eye disease especially lazy eye, they should be exam-ined sooner. by optometrists, ophthal-mologists or even family doctors.

What if a child is too young to recognize letters?Adult eye examinations uses letter

charts to test visual acuity; however kids may be unfamiliar with or hesitant to identify, letters or numbers. A variety of standardized eye charts contain pictures and symbols for children that can depend-ably determine visual acuity in chil-dren, even those who cannot speak yet.

How often should children have their eye tested?OHIP allows cover for one full

eye exam annually for ages 0-19. Now some children have normal vision and healthy eyes and they would be seen annually. Some children may have some eye issues and might be seen more frequently than this. At the end of the day it is up to your eye care profes-sional to determine the necessity and frequency of check ups / eye exams.

What warning signs can I as a parent look for at home to deter mine if an eye exam is needed?There are vision milestones that chil-

dren should go through as they grow and the absence of any of these milestones, calls for an immediate vision examination:

From birth to 1 month, a baby should fi xate briefl y on bright lights and faces, although one or both eyes may wander out of position.

Age 1-3 months, a baby will begin to view parent’s face when being talked to. The eyes will follow moving objects horizontally and will look towards new sounds. Primary colours and lights are most stimulating to vision at this age.

3-5 months, many visual skills begin to develop, including focusing, 3D vision and colour discrimination. A child will begin to reach for nearby objects and to look at items held in their hands.

At ages 12-18 months, a baby demon-strates more visually-guided behav-iours. He/she often will play hide-and-seek or peek-a-boo and be able to point to pictures in books, identifying like-nesses and differences between them. Eye-hand co-ordination is adequate to

Not all children start with perfect

vision for their age and parents should

be aware that there are dedicated

vision check ups that will show if

child sight is developing properly.

Q:

Q:

Q:

Q:A:

A:

A:

A:

HEA

LTH

HH&F Rate Card 2013.indd 36 7/29/2013 1:56:07 PM

Page 37: HH&F rate card 2013 2014

spring 2013 page 37

build a tower of up to 4-5 cubes and to make circular strokes with a crayon.

Drawing ability improves between ages 18 months – 2 years. A child begins to hold a crayon with an adult grasp, and makes vertical and horizon-tal strokes with ease. As walking abil-ity becomes more stable, a child is able to move easily across changes in fl oor-ing (carpet to fl oor, stairs, inclines, etc.).

By age 2-3 years, a child begins to imitate play and develops the ability to run, jump, hop, and skip with fewer trips or falls. By this age, eye-hand co-ordination is adequate to build a tower of 10 cubes, copy a circle and a cross, and begin to cut paper with scis-sors. Children should be having their eyes examined again by an optometrist at this point to ensure they are seeing well and the eyes are continuing to develop properly ready for school.

While all the age ranges given above are approximate, any defi nite delay warrants a professional eye examination as soon as possible. Early identifi cation and correc-tion of vision problems is essential so that every child can see and learn to the best of their ability.

What should a full vision exam include?Children don’t always have the aware-

ness needed to recognize that they have a vision problem. Most of the time, they assume that everyone sees the same way as they do. All children need regular compre-hensive eye examinations to determine if they have healthy eyes and vision. A comprehensive eye examination for chil-dren would include these elements: Relevant History The optometrist will review your child’s health history, including prenatal condi-tions, birth history, current and past illnesses and developmental mile-stones. The optometrist also will ask you about any family history of eye conditions (particularly lazy eye or strabismus) or relevant medical conditions.

Details of your child’s performance in school, sports, and other activities will also be discussed. You should advise the optometrist if you have any specifi c

concerns or have noticed any problems with your child’s eyes or vision. This information helps to determine if your child is at risk for various eye conditions.

Visual Acuity Visual acuity is a measure of the sharpness of vision; it describes the size of detail that a child can see and use in daily activities,and is determined for each eye separately; this involves covering one eye at a time. While visual acuity of 20/20 is expected for adults, it is normal for children to demon-strate different levels of visual acuity at different stages of development; your optometrist can determine if your child’s vision is at a normal level for their age.

Refraction Refraction is the determination of refract-ive error (nearsightedness, farsightedness, astigmatism). For young children, retinoscopy is used to objectively determine refractive error.In this procedure, light is shone into the eye and a series of lenses are used to focus the refl ection from the retina. Eye drops to dilate the pupil and relax the eye’s focusing system may be used, to give greater accur-acy to this procedure. Older children may look through a phoroptor, to compare the effect of different lenses on their vision, and choose which lens provides the clearest image.Keep in mind that refrac-tion changes as your child grows. The optometrist will determine if glasses are necessary at any stage, to allow your child to achieve proper vision and full visual development.

Eye Coordination Eye co-ordination includes eye alignment, movement, and tracking, and allows perception of motion and depth.

To test eye co-ordination, the optometrist will observe the fi xation and movement of your child’s eyes. Your

child may try on different types of special-ized 3D glasses to measure depth percep-tion.Strabismus (turned eye) and other disor-ders of eye co-ordination are a common cause of lazy eye (amblyopia), and must be identifi ed and treated in early childhood to allow proper vision development. Eye Health ExaminationHealthy development of the physical struc-ture of the eyes is necessary for good vision.Slit-lamp examination, provides a magni-fi ed view of the anterior eye structures, including the conjunctiva, iris, crystalline lens and cornea. Ophthalmoscopy allows examination of the internal eye structures, including the retina, optic nerve, macula and fovea. Eye drops, which dilate the pupil, may be used to give greater accuracy to these procedures. Eye health testing also involves assessment of pupil refl exes, peripheral vision and colour vision.

David JosephFamily Optical

Q:

A:

Family OPTICALFamily OPTICALover 23 years in service

Georgetown Bolton

905-873-3050 905-857-5556905-873-3050 905-857-5556

EYE EXAMS GLASSES CONTACT LENSES SAFETY GLASSES

HH&F Winter 2012 CS5.indd 43 12/2/2012 11:09:20 PM

¼page

HH&F Rate Card 2013.indd 37 7/29/2013 1:56:07 PM

Page 38: HH&F rate card 2013 2014

page 38 spring 2013

Sseasonal allergies

“We start to see thesun more,

the colours of the day are warming,

snow is melting away,birds in the trees

are makingso much noise

and we wonder why...

Spring is coming!”

As Canadians, we are very used to the changing seasons. After the long winter months, we can be assured spring will come with its warmer breezes, longer days of sunlight and welcoming opportunities to get outdoors more, not so bundled up! But quite a few of us see it as time for itchy and watery eyes, sneezing, runny noses and nasal congestion – YES, those of us who suffer from seasonal allergies.

Seasonal allergic rhinitis, as it is referred to, is a very common condition that affects people of all ages. It usually begins in spring and extends into the fall. In general, tree pollens cause symptoms in the spring, grass pollens are involved in the late spring into summer, and weed pollens (like ragweed) in late summer to early fall. Certain outdoor molds can cause seasonal allergies as well.

If you think you are alone - there is plenty of data to show that many Canadians fi nd this a signifi cant problem each year. It is often regarded as a seasonal nuisance, but allergy symptoms can negatively affect our productivity at work, can impact our children’s performance at school, and can have an affect on an individual’s family and social interactions.

The symptoms of seasonal allergic rhinitis include sneezing, itching of the nose and eyes, congestion and a runny nose. Sufferers can also have an itchy throat, ear fullness and a feeling of pressure over the cheeks and forehead. Confi rmation of the diagnosis can be made either by a skin-prick test (injecting small amounts of the allergen under the skin to see if an allergic response occurs), or alternatively through a specifi c blood test.

If this sounds like what you face each season, it is helpful to fi nd ways to avoid the causative triggers and to understand what treatments are available. Treatment options include oral products (taken by mouth), nasal sprays and eye drops. The different classes are listed below, and your Healthcare Provider can assist you in determining what might work best for your symptoms.

Nonprescription Products

Antihistamines

Antihistamines work by blocking histamine that is one of the main chemicals involved in allergies.

HEA

LTH

Lisa Bowen

HH&F Rate Card 2013.indd 38 7/29/2013 1:56:08 PM

Page 39: HH&F rate card 2013 2014

spring 2013 page 39

Antihistamines work on most of the allergic symptoms (sneezing, itching of the nose, runny nose), but they do not help with nasal congestion.

There are two types of products in this category and they are most effective when taken before you are exposed to the allergen and until the allergen is no longer present.

The “fi rst generation” antihistamines such as chlorpheniramine or diphenhydramine have been available longer and are often associated with more sedation (sleepiness) than some of the newer products. The newer “second generation” antihistamines such as loratadine and cetirizine are the products most often recommended due to less drowsiness and effect on mental alertness. Until you know how these medications affect you, stay cautious, whenever driving or doing activities that require alertness.

Sodium cromoglycate

This product, available as a nasal spray or eye drops, is useful for reducing symptoms of itching, sneezing and runny nose, but is not very effective for nasal congestion. Again, it is recommended that treatment be started before allergen exposure, and continued throughout the allergen season.

Decongestants

Decongestants are other common products that are often used for short-term relief of nasal congestion. There are products to be taken orally, and if you are self-selecting these and are already taking other medications, ask your Pharmacist for some advice on safe use. Decongestants in the form of nasal sprays or eye drops are also available and work well to control symptoms. If you use these products you need to be aware to limit their use to not more than three to fi ve days, as you can experience a condition where your congestion gets even worse (called ‘rebound congestion.’)

¾page

HH&F Rate Card 2013.indd 39 7/29/2013 1:56:08 PM

Page 40: HH&F rate card 2013 2014

page 40 spring 2013

Combination products

There are many different allergy combination products available (not to be confused with cough and cold preparations) for self-selection, and many contain different combinations of antihistamines and decongestants. Always read labels carefully! As these products may interact with some prescription medications and/or should not be used if a person has certain medical conditions, your Pharmacist or Doctor can provide further guidance.

Prescription Products

Nasal Corticosteroids

Corticosteroid sprays are a different class of drugs that improve nasal symptoms by reducing infl ammation in the nose. These vary in the amount of product per spray or the style of actuator, and thus in consumer preference. These products are good for moderate to severe or persistent allergic rhinitis, or for mild symptoms that do not respond to antihistamines.

Allergy Shots

Allergy shots are a treatment that might be warranted when allergen exposure is great and symptoms are severe. If your allergies don’t improve over time with other treatments, you can discuss the option of allergy shots with your Healthcare provider.

Other Options

Saline nasal irrigation is a method to fl ush out mucus and irritants from the nose and increase airfl ow. Saline solution (that can be either store-bought or prepared at home) is used to cleanse the nose by fl ushing with either a bulb syringe or squirt bottle. Products called Neti pots have also become popular and can be used to hold the saline solution during the irrigation.

Finally, alternative approaches such as the use of acupuncture, the use of homeopathic products or the use of herbal remedies may provide some relief to individuals.

HEA

LTH

p Healthcare provider.

relief to individuals.

Some of our Dispensary Team

HH&F Rate Card 2013.indd 40 7/29/2013 1:56:09 PM

Page 41: HH&F rate card 2013 2014

spring 2013 page 41

Strategies for dealing with allergies

Tracking the Pollen Count

Pay attention to your local or regional weather report beginning in the spring for daily pollen count reports.

Knowing the peak pollen season in your area and tracking pollen counts can help you keep your exposure to a minimum.

Keep in mind the following general principles as well:

- Peak pollen times are usually in the morning, and if you can, avoid excessive outdoor activity during this time;

- Hot, windy and dry days generally mean more pollen stirred up in the air, brought in from further away;

- Rain tends to wash pollen out of the air – a gentle, prolonged rain shower does a better “cleaning job” than a brief thunderstorm (storms may even stir up more

pollen into the air through wind and electrostatic charges!).

Be also aware that pollen grains may cling to the fabric in your clothes, so after coming indoors, take a shower and change your clothing.

Spring is a great time to hang laundry to dry outdoors, but remember allergens can cover the fabric and increase your exposure.

On sunny days, wearing sunglasses outside can also minimize your contact with pollen and will help reduce light sensitivity and excessive eye watering.

So, as winter wanes and spring approaches, don’t despair if you suffer from seasonal allergies! Use this as an opportunity to talk to your Healthcare Provider and keep informed about the variety of treatments available.

The staff at Young’s Pharmacy and Homecare are always available to assist with any questions you have. Just get outside this spring and come visit us!

Keep your home as allergy-free as possible by:• vacuuming carpets regularly, or

consider wood or laminate fl oor-ing as alternatives to carpet;

• reducing clutter that gives dust (and dust mites) more places to settle;

• using a HEPA fi lter (high effi ciency particulate air fi lter) in your bedroom and in your vacuum as it can trap allergens;

• changing your sheets and pillow-cases frequently;

• cleaning your dryer vent out often• using air conditioning while in-

doors instead of leaving windows open;

• using a dehumidifi er to keep indoor air dry (damper air may promote the growth of mold and can trigger allergies).

Our talented healthcare team is here for YOU! ... more reason

47 Main St. South, Georgetown www.youngspharmacy.com 905-877-2711

to make our pharmacy your pharmacy!ur

HH&F Winter 2012 CS5.indd 47 12/2/2012 11:09:50 PM

Lisa Bowen B.Sc.Phm.Family Practice Pharmacist

½page

HH&F Rate Card 2013.indd 41 7/29/2013 1:56:12 PM

Page 42: HH&F rate card 2013 2014

page 48 winter 2012

9.2 city/6.6 hwy/8.1 combined L/100 km. Fuel consumption for comparison purposes only and may vary with usage and accessories. See Dealer for latest EnerGuide results published by Natural Resources Canada (when available). Multi-angle rearview camera with guidelines intended to provide assistance to the driver. Always exercise appropriate care while reversing. Real Time AWD™ (Intelligent Control System™) available on LX and EX models and comes standard on EX-L and Touring models. Honda Satellite-Linked Navigation System™ with bilingual Voice Recognition and steering wheel controls comes standard on Touring models only. Compatible with select smartphones. Your wireless carrier’s rate plans apply. Only use texting feature when conditions allow you to do so safely.

Easy fold-down 60/40 split rear seatback • Legendary fuel economy • Available Real Time AWD™ (Intelligent Control System™) • Intelligent Multi-Information Display (i-MID) • Multi-angle rearview camera with guidelines • Available voice-activated Honda Satellite-Linked Navigation System™ • SMS Texting • Bluetooth® HandsFreeLink™ with audio streaming • USB audio interface • Advanced safety The All-New CR-V. Yeah, it does that.

HH&F Winter 2012 CS5.indd 48 12/2/2012 11:10:03 PM

BACK COVER [FULL PAGE]

HH&F Rate Card 2013.indd 42 7/29/2013 1:56:13 PM