https://www.youtube.com/watch?v=o9uEkTPchIo

• the composition and framing of the poster presents a image of a narrow dark hallway in the middle. The fact that it is placed in the middle suggests a sense of importance.

• There is red flooring which conforms to the horror genre as the colour red connotes danger but ay also be represented has blood on the floor creating enigma as we are unaware of where this blood has come from

• At the end of the tunnel there is a young girl appearing to be hiding, this conforms to the horror genre as it gives of a frightened feel but also once again enigma and mystery as we are aware of why this young child is scared

• The lighting of the hallway is mainly based at the end of it where the young girl is place making the hallway seem a lot more narrow creating a sense of chlostraphobia but also isolation at the same time as no one else appears to be in the hallway causing the young girl to seem hopeless and vulnerable to what ever this point of view shot is coming from.

The font used within the poster is bold and in capitals this conforms to the horror genre as it suggests a senses of importance of the line ‘come out come out whatever you are’ creates a sense of enigma and mystery as we are unaware of ‘whatever you are’ is however whatever it is shown to have huge importance within the film. The fact the writing is written in red also suggests a sense of danger and that is usually what red is associated with ( for example blood causing it to further more conform to the horror genre

The main title is some what a lot smaller suggesting that the game of hiding seek is the least important aspect of the film further more the fact the title is in white symbolises that it is meant to be a innocent game however Is surrounded by red text suggesting that around this typically innocent game is badness and evil.

HOW THE TRAILER CONFORMS TO THE HORROR GENRE

The trailer begins with non diegetic sound of classical musics to connote happeness as a multiple of shots (extreme close ups, medium shots) are used with very slow cuts therefore the pace is slow. However as the introducstion of the imaginary friend Charlie happens, the music becomes more eary and the cuts get faster to speed us the pace. This conforms to the horror genre as this is the indication of the turning point I which things turn bad and the horror shall begin, after a fade to black is used to emphasise the end of the good times and the new start of bad.A medium point of view shot of the main male character opening the bathrrom curtain highlights danger as the words ‘ you let her die’ in blood iswritten on the wall. This conforms to the horror genre as a sense of enigma and mystery as the audience is unaware of who wrote it

FUTHERMORE……• At this point in the trailer the non diegetic sound of eary music has got

increasingly faster • Within editing the director uses slow motion and a fade on a medium shot

of a young women this conforms to the horror genre as it shows that she is the next victim and may be in danger.

• The next shot used is a high a low angle shot of the young girl drawing a picture of the police man dying which conforms to the horror genre as it seems extremely sinister and gives of a sense of evil the little grl may have within her .

• Lastly diegetic sound of the child whispering numbers to link back to the game once again conforms to a horror genre as it is extremely eary for the audience to hear and leaves them sitting at the end of their seats