high productivity computing: predictions for the new hpc actionable market intelligence for high...
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High Productivity Computing:Predictions for the New HPC
High Productivity Computing:Predictions for the New HPC
Actionable Market Intelligence for High Productivity Computing
Actionable Market Intelligence for High Productivity Computing
Addison Snell, VP/GM, [email protected]
October 2007
Tabor Communications OverviewTabor Communications Overview
• 20 years of leadership in HPC publishing• HPCwire and GRIDtoday are globally
recognized• Also known for event coverage, book
publishing, annual People To Watch list, Editors’ Choice and Readers’ Choice Awards, HPC Classifieds
• 20 years of leadership in HPC publishing• HPCwire and GRIDtoday are globally
recognized• Also known for event coverage, book
publishing, annual People To Watch list, Editors’ Choice and Readers’ Choice Awards, HPC ClassifiedsIn a typical month …
• 2 million unique visitors to web sites• 48,000 article downloads• Readers in 41 countries
In a typical month …• 2 million unique visitors to web sites• 48,000 article downloads• Readers in 41 countries
Recent News for Tabor Communications
Recent News for Tabor Communications
• Debra Goldfarb named President, CEO• Formation of two new operating companies:
– Tabor Marketing Services• Mike Bernhardt, VP/GM• Provides strategic marketing services for
HPC– Tabor Research
• Addison Snell, VP/GM• Emphasis on actionable market intelligence
• Diane Lieberman, new Publisher for HPCwire
• Debra Goldfarb named President, CEO• Formation of two new operating companies:
– Tabor Marketing Services• Mike Bernhardt, VP/GM• Provides strategic marketing services for
HPC– Tabor Research
• Addison Snell, VP/GM• Emphasis on actionable market intelligence
• Diane Lieberman, new Publisher for HPCwire
High Productivity ComputingHigh Productivity Computing
• Market revolutions require a fresh look at HPC• Expanding vendor contexts
– More differentiation exists outside the server– 2nd tier vendors play an important role– HPC includes data management, system
management, compilers, tools, middleware, …• Expanding user contexts
– HPC is more accessible; new applications– Examples: Consumer manufacturing, online
gaming, super-scalable business computing
• Market revolutions require a fresh look at HPC• Expanding vendor contexts
– More differentiation exists outside the server– 2nd tier vendors play an important role– HPC includes data management, system
management, compilers, tools, middleware, …• Expanding user contexts
– HPC is more accessible; new applications– Examples: Consumer manufacturing, online
gaming, super-scalable business computing
Giving the HPC Community a VoiceGiving the HPC Community a Voice
• Users and vendors register for premium content from Tabor Research web site
• Ongoing polling through web, email, phone surveys
• Tabor Research will recognize and reward those who consistently provide value by responding
• Users and vendors register for premium content from Tabor Research web site
• Ongoing polling through web, email, phone surveys
• Tabor Research will recognize and reward those who consistently provide value by responding Tabor Research is giving the
HPC community a cohesive voice
Enabling our readers to become active participants in the future of HPC
Tabor Research is giving the HPC community a cohesive
voiceEnabling our readers to become active
participants in the future of HPC
Tabor Research Web SiteTabor Research Web Site
Quick Question: How Important Is Low Power
Consumption?
Quick Question: How Important Is Low Power
Consumption?• Absolute requirement
• Not an absolute requirement but worth paying a premium for
• Not worth paying a premium but worth considering when price/performance is equal
• Minor consideration at best
• Not a factor
• Absolute requirement
• Not an absolute requirement but worth paying a premium for
• Not worth paying a premium but worth considering when price/performance is equal
• Minor consideration at best
• Not a factor
34%34%
23%23%
24%24%
6%6%
13%13%n = 180
• Users from all sectors, verticals, and budget sizes invited to participate in Advisory Council
• Users participate by regularly answering surveys (about three to four per quarter)
• Two main surveys: HPC budget map, HPC census• In return, Council members receive:
– Access to Tabor Research data and reports– Analyst inquiry time– Invitations to exclusive events
• Users from all sectors, verticals, and budget sizes invited to participate in Advisory Council
• Users participate by regularly answering surveys (about three to four per quarter)
• Two main surveys: HPC budget map, HPC census• In return, Council members receive:
– Access to Tabor Research data and reports– Analyst inquiry time– Invitations to exclusive events
Grid Computing and HPCGrid Computing and HPC
• Neither is a subset of the other: There are HPC grids, but not all grids are HPC, and not all HPC is grid
• Within HPC, the emphasis of grid computing is typically efficient utilization of resources– Compute resources– Data resources– Visualization resources
• There is a very pertinent link to ultra-scale business computing
• Neither is a subset of the other: There are HPC grids, but not all grids are HPC, and not all HPC is grid
• Within HPC, the emphasis of grid computing is typically efficient utilization of resources– Compute resources– Data resources– Visualization resources
• There is a very pertinent link to ultra-scale business computing
Dynamics Driving the New HPCDynamics Driving the New HPC
• Growth market, but …• A series of evolutions (SMP to cluster, Vectors
to RISC to x86, HPC-specific to leveraged) has steadily increased the gap between performance and productivity
• Industrial users in particular are looking for ROI in HPC
• Multi-core drives another wedge into this gap
• Growth market, but …• A series of evolutions (SMP to cluster, Vectors
to RISC to x86, HPC-specific to leveraged) has steadily increased the gap between performance and productivity
• Industrial users in particular are looking for ROI in HPC
• Multi-core drives another wedge into this gap
Multi-Core Is ComingMulti-Core Is Coming
• This isn’t a “prediction” – it is a market transition
• Multi-core is not a benefit in itself for HPC, although many users have codes that will use up to four cores productively
• Need to convey the benefits of additional cores in terms of productivity, not performance
• This isn’t a “prediction” – it is a market transition
• Multi-core is not a benefit in itself for HPC, although many users have codes that will use up to four cores productively
• Need to convey the benefits of additional cores in terms of productivity, not performance
Here^
Impact of Multi-Core #1Impact of Multi-Core #1
• New layer of complexity in programming– Parallelism at the socket level– Need new solutions for scheduler, workload
manager, …• Current MPI model (and other tools) will not
provide efficient use of additional cores
• New layer of complexity in programming– Parallelism at the socket level– Need new solutions for scheduler, workload
manager, …• Current MPI model (and other tools) will not
provide efficient use of additional cores
Companies providing software or middleware
pieces that drive efficiency may be acquired.
Companies providing software or middleware
pieces that drive efficiency may be acquired.
Impact of Multi-Core #2Impact of Multi-Core #2
• Users will seek ways to alleviate the memory burden on the core
• For some compute-intensive applications accelerators will provide a needed boost
• Challenge for accelerators: Programming
• Users will seek ways to alleviate the memory burden on the core
• For some compute-intensive applications accelerators will provide a needed boost
• Challenge for accelerators: Programming
GPGPUs will emerge as a dominant accelerator model
for the lower end of the market
GPGPUs will emerge as a dominant accelerator model
for the lower end of the market
Impact of Multi-Core #3Impact of Multi-Core #3
• Definition of a supercomputer: A tool for turning a compute-bound problem into an I/O-bound problem
• Meanwhile, data explosion continues• Confusing alphabet soup of solutions (RAID,
XVM, HSM, any letter or two followed by FS)
• Definition of a supercomputer: A tool for turning a compute-bound problem into an I/O-bound problem
• Meanwhile, data explosion continues• Confusing alphabet soup of solutions (RAID,
XVM, HSM, any letter or two followed by FS)
Data management solutions become better understood,
more highly valued
Data management solutions become better understood,
more highly valued
Impact of Multi-Core #4Impact of Multi-Core #4
• All PC programmers are now addressing the challenge of programming for multi-core
• Tools migrate from broad markets to HPC• Influence with ISVs is important• Meanwhile, Linux is fragmenting
• All PC programmers are now addressing the challenge of programming for multi-core
• Tools migrate from broad markets to HPC• Influence with ISVs is important• Meanwhile, Linux is fragmenting
Get ready, Linux fans: Microsoft makes a move in
HPC
Get ready, Linux fans: Microsoft makes a move in
HPC
The New HPCThe New HPC
• In production markets, efficiency and productivity matter
• HPC continues to grow among both incumbent and new users
• Non-traditional application areas represent the new face of HPC
• In production markets, efficiency and productivity matter
• HPC continues to grow among both incumbent and new users
• Non-traditional application areas represent the new face of HPC
Changes in the industry require a fresh, demand-side
look at actionable market intelligence
Changes in the industry require a fresh, demand-side
look at actionable market intelligence
Actionable Market Intelligence for High Productivity Computing
Actionable Market Intelligence for High Productivity Computing
Introducing Tabor ResearchIntroducing Tabor Research
• Covering the complete High Productivity Computing market space
• Combining supply-side (vendor) and demand-side (user) data for comprehensive market view
• Activating readers of HPCwire and GRIDtoday to enable the voice of the HPC user
• Covering the complete High Productivity Computing market space
• Combining supply-side (vendor) and demand-side (user) data for comprehensive market view
• Activating readers of HPCwire and GRIDtoday to enable the voice of the HPC user
Actionable Market Intelligence forHigh Productivity ComputingActionable Market Intelligence forHigh Productivity Computing
Tabor Research ProductsTabor Research Products
• InterSect360™ market advisory service– Subscription-based service with quarterly
reports– User and vendor data in three modules: Buyer
Views, Supplier Views, Technology Views• Comprehensive Research Studies
– Deep dive research in hot-topic areas– Provide ROI for market research investment
• Client-specific services: Strategic consulting, technology assessments, perception audits, white papers, TAM analysis, custom market intelligence
• InterSect360™ market advisory service– Subscription-based service with quarterly
reports– User and vendor data in three modules: Buyer
Views, Supplier Views, Technology Views• Comprehensive Research Studies
– Deep dive research in hot-topic areas– Provide ROI for market research investment
• Client-specific services: Strategic consulting, technology assessments, perception audits, white papers, TAM analysis, custom market intelligence
InterSect360™ Market Advisory Service
InterSect360™ Market Advisory Service
Buyer Views• Budgets, spending map• Segmentation by class
of user, vertical market• Trend forecasting and
analysis
Buyer Views• Budgets, spending map• Segmentation by class
of user, vertical market• Trend forecasting and
analysis
Technology Views• Forecasts technology trends using user and vendor data• Examples: Multi-core, InfiniBand, Windows adoption
Technology Views• Forecasts technology trends using user and vendor data• Examples: Multi-core, InfiniBand, Windows adoption
Supplier Views• Revenue, units, ASP• Segmentation by system
class, vertical, geo• Market sizing, shares,
and forecasts
Supplier Views• Revenue, units, ASP• Segmentation by system
class, vertical, geo• Market sizing, shares,
and forecasts
InterSect360™ – Buyer ViewsInterSect360™ – Buyer Views
• Data sources: End-user surveys, case studies, interviews, discussions
• Segmentations: Site class, vertical industry, others
• Report types: Spending profiles, TAM estimates, installed system profiles
• Forecasts and trends: Budget distribution forecast, TAM forecast, others
• Data sources: End-user surveys, case studies, interviews, discussions
• Segmentations: Site class, vertical industry, others
• Report types: Spending profiles, TAM estimates, installed system profiles
• Forecasts and trends: Budget distribution forecast, TAM forecast, others
InterSect360™ – Technology ViewsInterSect360™ – Technology Views
• Data sources: Technology provider surveys, product vendor surveys, product documentation
• Segmentations: System architecture, processor type, processor architecture, interconnect type, node types, others
• Report tables: Processor volume, interconnect volume, market sizing and shares by technology segments, others
• Forecasts: Processor type shares, interconnect shares, system architecture directions, others
• Data sources: Technology provider surveys, product vendor surveys, product documentation
• Segmentations: System architecture, processor type, processor architecture, interconnect type, node types, others
• Report tables: Processor volume, interconnect volume, market sizing and shares by technology segments, others
• Forecasts: Processor type shares, interconnect shares, system architecture directions, others
InterSect360™ – Supplier ViewsInterSect360™ – Supplier Views
• Data sources: Vendor surveys, financial information, discussions with buyers and competitors
• Segmentations: System class, vertical, geography, scaling class, others
• Report tables: Market sizing by revenue, shipments, ASP and shares by product segments and vendor
• Forecasts: Market sizing by revenue, shipments, and ASP
• Data sources: Vendor surveys, financial information, discussions with buyers and competitors
• Segmentations: System class, vertical, geography, scaling class, others
• Report tables: Market sizing by revenue, shipments, ASP and shares by product segments and vendor
• Forecasts: Market sizing by revenue, shipments, and ASP
Tabor Research LeadershipTabor Research Leadership
• Debra Goldfarb, President and CEO– 20-year industry advisor, previously worked at
IBM; led HPC team at IDC– Emphasizing High Productivity Computing
• Addison Snell, VP/GM– 10 years HPC experience at SGI, IDC– Vision: Actionable market research in HPC
• Dr. Christopher Willard, Sr. Research Consultant– 25 years as HPC market intelligence specialist– Leads InterSect360™ market advisory service
• Debra Goldfarb, President and CEO– 20-year industry advisor, previously worked at
IBM; led HPC team at IDC– Emphasizing High Productivity Computing
• Addison Snell, VP/GM– 10 years HPC experience at SGI, IDC– Vision: Actionable market research in HPC
• Dr. Christopher Willard, Sr. Research Consultant– 25 years as HPC market intelligence specialist– Leads InterSect360™ market advisory service