high school tobacco industry denormalization presentation (no addiction info.) 2013
DESCRIPTION
How does the Tobacco Industry work to addict youth to their deadly products? This presentation will give some insight into the marketing strategies of this evil industry.TRANSCRIPT
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TobaccoTobacco
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We are going to talk about…
Tobacco Facts Why Start? Big Tobacco Targets Youth! Health Risks Why Don’t they just QUIT!?
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Tobacco Facts
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What is Tobacco? It’s a plant
How can it be used? Commercially - cigarettes, chew, dip,
cigars, snus, pipe, hookahs Traditionally – cultural ceremonies and
offerings
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What’s in a cigarette?
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What’s in a cigarette? Smoking a cigarette
exposes you to over 4,500 chemicals
69 of those chemicals are known to cause Cancer
Nicotine is the most addictive drug in the world!
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What’s in a cigarette?
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2800
9/11- Death toll:
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Hiroshima- Death toll:
70,000
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Tobacco Industry – Death toll in 20th C:
100,000,000
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Tobacco is the #1 cause of preventable
death in Canada each year
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Why do people start smoking?
My mom smokes I thought it would be cool My brother gave me one Because people do it at school I was curious I wanted to look older Everyone else does Someone handed one to me
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Role Modeling
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Robert PattinsonDaniel RadcliffBeyonce
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Manny RamirezAlexander OvechkinDustin Byfuglien
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Movies
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Big Tobacco Targets YOUTH!
• Tobacco Companies need new customers, the same way that any other company would in order to survive. But most companies don’t sell death.
• They’ll tell you they don’t target kids and teens. That’s just wrong, they’ll say. But they do it anyway. They have to.
• How could they not, since 90% of people who smoke start before the age of 19? It would be business suicide. We know that tobacco executives aren’t up for dying early, since they don’t smoke.
• The only way to not fall prey to Big Tobacco is to know what it’s all about.
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Advertising
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Tobacco companies have a long history of lying to the public using advertisements…
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…and they say they don’t market to kids!
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The Master Settlement 1994
46 states sued the 4 largest US tobacco companies to recover health care costs
On April 14th, 1994, 7 Tobacco Executives testified in court that they did not believe nicotine to be addictive
Big Tobacco lost and agreed to pay $206 billion over 25 years
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Why Lie????
Because to admit smoking was hazardous would have resulted in a catastrophic drop in tobacco sales!!!
“Nicotine is addictive. We are then in the business of selling nicotine, an addictive drug.”- Brown & Williamson, 1963.
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Quotes from Tobacco Company Executives, Presidents, and Executive
Directors
"Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market."
In response to the question "Do you smoke?" a tobacco executive replied "Are you kidding?" he responded, "We reserve that right (smoking) for the poor, the young, the black and the stupid."
"We did not look at the underage market even though I am holding a document in my hand that says we did."
"Cherry Skoal is for somebody who likes the taste of candy, if you know what I'm saying..."
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NIKE made almost $500 million selling their products in 2003. That’s a lot of money.
$$
Tobacco companies SPENT 26 times that ($12.7 billion) ADVERTISING their
product.
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The Truth!
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“Smokeless” TobaccoSmokeless NOT harmless…
Gruen VonBehrens
•Tried chew tobacco at age 13
•Diagnosed with oral cancer at age 17
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Flavours and Packaging“Today’s teenager is tomorrow’s potential regular
customer.” Philip Morris Researcher, 1981
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Tobacco Industry Product or not?
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New Tobacco Products“If you are really and truly not going to sell to children,
you are going to be out of business in 30 years.” CEO of Brook Group ltd.
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InnovationsE-Cigarettes
(Electronic Cigarettes)
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Quick Fact…
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Health Risks
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Quick Fact…
Lung Cancer is the leading cause of cancer deaths in men and women
1 in 2 smokers will DIE
from smoking related diseases
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Effects of Smoking
Short Term Increased Anxiety/
Blood Pressure Addiction Get sick easier Cough a lot Bad Breath Yellow Teeth Smell of Smoke
Long Term DEATH! Receding Gums Infertility Asthma Blindness Cancer AND MORE!!!!
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More Risks… Cancer (Lung,
Mouth, Throat, and more!)
Respiratory Disease Cardiovascular
Disease (Heart Attack, Stroke)
Erectile Dysfunction
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New Warning Labels in Canada
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Tips From Former Smokers…
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Why can’t they just QUIT!?
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Addiction . . .what is it?
Vs.
Physical Addiction Behavioural Addiction
*like Heroin* *like nail-biting*
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Physical Addiction
What does smoking do to you What does smoking do to you physically? physically?
How does it make you feel?How does it make you feel?
What happens when a smoker What happens when a smoker doesn’t smoke?doesn’t smoke?
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Behavioural Addiction
When do people smoke?When do people smoke?
How many puffs does a pack a day How many puffs does a pack a day smoker take in a year? What’s the cost?smoker take in a year? What’s the cost?
20 cigarettes X 15 puffs each X 365 days20 cigarettes X 15 puffs each X 365 days
=over 100,000 puffs=over 100,000 puffs
$10 pack X $365 = $3,650 a year$10 pack X $365 = $3,650 a year
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Quit Supports
Carrie: 625 – 5982TBDHU
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Health Benefits from Quitting
Within two weeks coughing improves and breathing is easier
Within 2 months- risk of Heart attack and Stroke drops by half
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Know yourselfKnow yourselfKnow your counterpartKnow your counterpartFight a hundred battlesFight a hundred battlesWin a hundred battles.Win a hundred battles.- Sun Tzu,The Art of War