high volume, rapid turn around localization: lessons learned

PowerPoint Presentation

High Volume, Rapid Turn-Around Localization: Lessons Learned

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.


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AgendaJohnson & Johnson Human Performance InstituteProject ScopeLocalizationLessons Learned

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Johnson & Johnson Human Performance InstituteBuilt on more than 30 years of proprietary research and training with elite athletes, business leaders, military and rescue workersCorporate Athletetraining is a 2-day intensive training program focused on expanding and managing individual energy capacity to perform at their personal bestA division of Johnson & Johnson Health & Wellness Solutions, Inc. Headquarters: Orlando, FL

Helping leaders expand their energy and perform at their personal best.


In 2014 alone, 25 of the Fortune 100 companies participated in Corporate Athlete training. In addition, this training was delivered in 32 countries, in over 500 sessions.Global Results


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Aspiration & GoalsEnergy for Performance in Life MissionProvide high quality training experience so that every J&J employee knows how to access the energy they need to be their best self every day!Overall Goal: 2015 Gap to Goal: 50% worldwide reach through courses and keynotes by end of 2015 18,000 employees by December 2015The only way to hit this target wasto penetrate non-English speaking markets

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Project Scope

Request: Corporate Athlete training materials

translated into 7 languages

in 4 months.

French (France)Portuguese (Brazil)German (Germany)Chinese (Simple)ItalianJapaneseKorean

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Scalable SolutionsEnergy Management for High PerformanceProduct Portfolio

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Human energy is the most critical resource businesses have. But in todays 24/7 environment, the constant pressure to perform means organizations are asking more of their employees than ever before. The problem is that without the right training, the demands on energy inevitably exceed capacity, resulting in suboptimal performance, disengagement, health issues, and poor work-life balance. The Johnson & Johnson Human Performance Institutes energy management training helps empower individuals to manage and expand their most critical resource for high performance, their energy capacity, to meet the ever-increasing demands and become more productive and effective under pressure without sacrificing their health and happiness.

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Energy Management for High Performance

Prioritization:Localize Only the Client-led Course Materials

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Estimated Timelines / PhasesEstimated Timelines / Phases2 - 4 Weeks2 5 Weeks4 - 7 WeeksRequest & InitiatePhase 2:Translate Primary Materials & ReviewWrap-Up &FinalizePhase 1:Set-up, Plan, Glossary

Final changes providedto SDLChanges made to Manual and online assessments; All additional materials translatedFinal manual, online assessments, and workout manual provided to HPI; HPI providesto Principle ReviewerPrinciple Reviewer to review all items and provide final approvalFinal files distributed& Go to printInitial translationof full manual and online assessmentsReview completed by Principle ReviewerConsult/Align with HPI Content ExpertEdits provided to Project Mgr, SDLEdits made by SDLIdentify principal reviewer andin-country focus groupTranslate and align to glossary/food list

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Project ManagementOnline assessment (surveys, communications, reports) no documents all online tool~39 files for translation(print-ready, electronic files)Various formats: PPT, Word, InDesign, Excel

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Online Assessment Tool

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.SDL Services / ProductsTranslation Memory Alignment Work InDesign to TMXTranslation / Design / QAIn-Country Review Online Tool(TMS System) & ExportTranslation without any reference, TM (custom request: online assessments)Quality Evaluation Services (QES) 3rd Party Review (Korea, Japan)Account Management / Project Management / Business Development

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Add org chart?12

Teamwork: The SDL Team

Frank RacoGeneral ManagerSanja BozovicOperations ManagerAva Gulriz BikmenSr. Project ManagerGerman Team:Nicole Kusche, Anja Nalbach, Martin Hrschelmann, Isabella John, Mirco Flener, Lena Reitzle, Alexander Boubon,Tanja Konopic, Gisela Mckel-Palm, Katharina SchmidsederChinese Team:Candy LiuTracy ZhouKorean Team:JongChang Kim MinJoo JangJaeRyung Japanese Team:Mieko GaronTomoko NiinaYuzuru UsuiItalian Team:Sonia FalcidiPier Paolo IanniciFrancesco CieriFrench Team:Estelle MatiasAnnabelle JorlandAnne-Laure GirardBrazilian Team:Priscilla BarreiraEdenize Victorino

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Critical Acculturation AreasCritical Acculturation Areas

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Key Content Terms all found in the glossarySample Missions Ultimate Mission and Training MissionSample Stories Old Story and New StorySample RitualsList of Foods grains, proteins, fruits/veggiesList of Foods glycemic index Sample Snack ListSample Meal PlansSample Movement PlansSample Exercise Plans14

Critical Acculturation Areas

Some foods do not translate across markets: EmpanadasBiscuitsPound cakeVanilla wafersEtc.

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Critical Acculturation AreasBrenda G. >I want to be more engaged with friends & extended family.

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Examples:Energy management technologySpiritualStory/storiesRitualsFitness Exercises (ex. Bird Dog, Hammer Curl)EnergyManagement TechnologyOriginal Translation (JP):Final Translation: Reviewers Comments: Paraphrase it as method instead of technologyor system:

SpiritualOriginal Translation (KO):Final Translation: Reviewers Comments: Recommend an alternative that is more natural,less religious: Localization Glossary:The Importance of In-Country Review

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Consider visuals to go along17

Final Product

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Have physical copies in the room to show18

Outcome

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.https://www.youtube.com/watch?v=1M3Wzt3wb_Q&feature=youtu.be (2:23 4:53)19

Outcome

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.https://www.youtube.com/watch?v=1M3Wzt3wb_Q&feature=youtu.be (2:23 4:53)20

OutcomeContinue to work with SDL to leverage TM for future projects

7 languages completed in 5 monthsClient feedback all very positiveParticipant feedback very positive with minimal updates for improvement

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Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Add flavor on true outcomes The Impact of Energy ManagementThe practice of energy management can produce employee engagement, resiliency and the potential for greater employee innovation, creativity and optimal performance.74% Successful Management of Life Engagement69% Improved Engagement with Health68% Successful Management of Physical Energy56% Improved ProductivitySource: Self-reported data provided by Performance Programs, Inc. 20062008 (599 participants; 201 PARTICIPANTS at six months follow-up).

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Outcome2015 Goal: 18,000 EmployeesAug 2015: 20,671 EmployeesEnd of 2015: 34,362Employees

Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.Best Practices / Lessons LearnedLessons LearnedFind the right in-country review teamLanguage nuances (French Canadianvs. European French)Consistent linguistic team vs. time/speedConsistency checksWrite for a global audienceBest PracticesPrioritization (of language and material)Terminology database keyIn-country reviewTeamwork/collaboration


Q&A / Thank You



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