higher dreams productions and online video
DESCRIPTION
Video will soon be 90% of all Internet traffic. Add video to your marketing mix.TRANSCRIPT
“Monetize Your Video Content”
Brief History
• Officially established in 2006 in Revere, MA to fund an international TV show called “Luz, Camara, Accion”.
Brief History
• Clients
Stats About Video
• 1/4 Americans watches a video online everyday.
Video is as important as having a website
• An average person spends 15 min per day on YouTube and 48 hours of video are uploaded every minute.
• Video is 53x more likely than webpages to receive a first page organic result.
Video Production
Pre-Production
Production
Post-Production
Find out what your objective is
Video Marketing
Add video as part of your marketing mix
• Use video instead of text to convey your message.
• Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text.
Video Distribution
Video is distributed based on client’s objective
Viral VideosKevin Allocca is YouTube's Trends Manager
*Click on next slide for video
“Only a small percentage of videos make it viral”
3 reasons why videos go viral:
TastemakersCommunities of participation Unexpectedness
Video and Social Media
• Video and social media is a very powerful tool to get your message across.
• Internet users spend 4.5 hours on average on social networking sites
Video and social media a match made in heaven
• Facebook is the second largest video sharing site
Add-OnsCustom Players
Analytics
Video and Mobile• Mobile video is 50% of all wireless traffic
and growing
HTML-5 & H265
Add-OnsQR Codes, Video, and Analytics
Billboards Magazines TV
Add-OnsQR Codes, Video, and Analytics
Add-OnsMobile Websites and Video
Add-Ons
Replication and Duplication
Add-Ons
Live Video Streaming
Add-Ons
Webinars
Image: Hubspot
What are you waiting for?
• YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.
Questions?
Contact
John Ramos 407 617 2910
Office: 1800 611 4059
Zanibel Melo 407 414 0950
Visit www.higherdreamsproductions.com for more info and demo reel