higher dreams productions and online video

20
“Monetize Your Video Content”

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Video will soon be 90% of all Internet traffic. Add video to your marketing mix.

TRANSCRIPT

Page 1: Higher Dreams Productions and Online Video

“Monetize Your Video Content”

Page 2: Higher Dreams Productions and Online Video

Brief History

• Officially established in 2006 in Revere, MA to fund an international TV show called “Luz, Camara, Accion”.

Page 3: Higher Dreams Productions and Online Video

Brief History

• Clients

Page 4: Higher Dreams Productions and Online Video

Stats About Video

• 1/4 Americans watches a video online everyday.

Video is as important as having a website

• An average person spends 15 min per day on YouTube and 48 hours of video are uploaded every minute.

• Video is 53x more likely than webpages to receive a first page organic result.

Page 5: Higher Dreams Productions and Online Video

Video Production

Pre-Production

Production

Post-Production

Find out what your objective is

Page 6: Higher Dreams Productions and Online Video

Video Marketing

Add video as part of your marketing mix

• Use video instead of text to convey your message.

• Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text.

Page 7: Higher Dreams Productions and Online Video

Video Distribution

Video is distributed based on client’s objective

Page 8: Higher Dreams Productions and Online Video

Viral VideosKevin Allocca is YouTube's Trends Manager

*Click on next slide for video

“Only a small percentage of videos make it viral”

3 reasons why videos go viral:

TastemakersCommunities of participation Unexpectedness

Page 9: Higher Dreams Productions and Online Video

Video and Social Media

• Video and social media is a very powerful tool to get your message across.

• Internet users spend 4.5 hours on average on social networking sites

Video and social media a match made in heaven

• Facebook is the second largest video sharing site

Page 10: Higher Dreams Productions and Online Video

Add-OnsCustom Players

Analytics

Page 11: Higher Dreams Productions and Online Video

Video and Mobile• Mobile video is 50% of all wireless traffic

and growing

HTML-5 & H265

Page 12: Higher Dreams Productions and Online Video

Add-OnsQR Codes, Video, and Analytics

Billboards Magazines TV

Page 13: Higher Dreams Productions and Online Video

Add-OnsQR Codes, Video, and Analytics

Page 14: Higher Dreams Productions and Online Video

Add-OnsMobile Websites and Video

Page 15: Higher Dreams Productions and Online Video

Add-Ons

Replication and Duplication

Page 16: Higher Dreams Productions and Online Video

Add-Ons

Live Video Streaming

Page 17: Higher Dreams Productions and Online Video

Add-Ons

Webinars

Image: Hubspot

Page 18: Higher Dreams Productions and Online Video

What are you waiting for?

• YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.

Page 19: Higher Dreams Productions and Online Video

Questions?

Page 20: Higher Dreams Productions and Online Video

Contact

John Ramos 407 617 2910

Office: 1800 611 4059

Zanibel Melo 407 414 0950

Visit www.higherdreamsproductions.com for more info and demo reel