higher education in mainland europe – are you missing out on a great business opportunity?
Post on 21-Oct-2014
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‘Internationalisation’ and ‘globalisation’ are two buzz words for universities around the world: they were and remain key themes behind the Bologna Process that has driven the restructuring of European higher education. The desire to attract international students has encouraged many European universities to introduce programmes delivered entirely in English, especially at graduate level. However, many students (and agents) still only consider the traditional Anglo-Saxon countries for university programmes. This presentation explores why agents should consider broadening their horizons to include a selection of European universities in their portfolio. Furthermore, the European Parliament has dramatically increased funding for two major initiatives (Horizon 2020 and Erasmus+) targeted to research and student mobility. The budget envelopes for both programmes will now grow considerably through 2020, rising 30% for Horizon 2020 to a total of €78.6 billion. Erasmus+ will grow by 40% over the same period to a total of €14.7 billion. For more details on this development, please see our article "EU ministers conclude €93 billion funding arrangement for Erasmus+ and Horizon 2020" - http://bit.ly/1riGjym.TRANSCRIPT
Presentation byAngela Baxter and Simon Gooch,
ICEF Berlin, November 2013
Higher Education in mainland EuropeAre you missing out on a great business opportunity?
Angela Baxter,Managing Director, ELS Europe
15 years experience with ELS and its parent company, Berlitz
Introduction to the presenters
Simon Gooch,Director of Student Recruitment,ELS Europe
15 years experience in the industry, with extensive knowledge of pathways programs around the world
Introduction to the presenters
‘Europe remains an attractive destination for mobile learners with a stable 45% of the internationally mobile student population.’
Source: ‘European Higher Education in the world report’, European Commission, 11th July 2013
1. Bologna Process2. Choice3. Quality4. Language5. Price6. Become multi-lingual7. Work opportunities
Why choose to study in Europe?
1. ECTS – US-style credit system2. Standardisation – 3 cycle system introduced
across Europe 3. Internationalisation - a growing number of
programs are taught in English
Result = European Higher Education is more accessible to international students than ever before
The Bologna ProcessModernising Europe’s Higher Education System
1. Bachelor degree3 - 4 years (180 - 240 credits)
2. Masters degree1 - 2 years (90 - 120 credits)
3. PhD3 years
European standard = 5 years to complete a Masters after high school.
Some countries offer 3+2 , others 4+1
The Three CyclesUnderstanding Europe’s Higher Education System
• 4000 Higher Education Institutions in Europe
• Majority = state-run, but significant number of private institutions, especially for business
• Private institutions especially open to working with agents and paying commission
Choice
THE World Rankings 2013/14:
24 mainland European universities feature in World’s Top 100
Netherlands 8Germany 6France 3Switzerland 3Belgium 2Finland 1Sweden 1
Quality
QS World Rankings 2013/14:
22 mainland European universities feature in World’s Top 100
Netherlands 6Switzerland 4Germany 3France 2Denmark 2Sweden 2Belgium 1Finland 1Norway 1
Quality
European institutions dominate the FT’s business school-focused rankings
Master’s of Finance Pre-Experience14 out of Top 20 located in mainland Europe
Master’s of Management16 out of Top 20 located in mainland Europe, including all of Top 10
Quality
More and more degree programs in Europe are being taught 100% in English, especially:
• Masters programs• Programs in Business-related
fields and Medicine
*The figures to the right represent mainland Europe, i.e. excluding UK and Ireland
Language
Most expensive study destinations for international students:
1. Australia2. USA3. UK4. UAE5. Canada6. Singapore7. Hong Kong8. Japan9. Russia10. China11. Taiwan12. Spain13. Germany
Source: HSBC report, August 2013
Cost
‘I chose to study in France at SKEMA so that I could learn French and English. Most Korean students choose to study in USA or England. By choosing France I hope to be more marketable because I will have different perspectives and will speak 3 languages.’
Yujin Lee, South KoreaELS/Nice student, June - August 2013
Become multilingualStand out from the crowd!
Despite high unemployment, international students still have more opportunities to stay and work in Europe than in many other countries:
• France – students have up to one year to find work in their chosen field then can stay 2 years
• Germany – 18-months to find a job, PR available after 2 years of work
Post-study work opportunities
• 4th biggest host of international students after USA, UK and Australia (Source: UNESCO)
• 290,000 international students currently• 7.2% share of the international student market• 11% increase in student numbers since 2010• Key source markets:
Africa (France = no. 1 destination)Europe (France = no. 2 beneficiary of ERASMUS)Asia (France ranked 7th most popular study destination)
Case Study - France
Internationalisation has been a hot topic in French politics in 2013. Recent improvements that have been instigated or are planned include:
• Improved post-study work opportunities• Student visas to be issued for the duration of a student’s university course• Increased investment in student housing• French lessons for non-French speakers• More university programs to be taught in English
Case Study - France
• Opened in June 2013• Located on the Sophia Antipoliscampus of SKEMA Business School• SKEMA offers range of Bachelor and MSc programs delivered in English• Highly ranked business school• Other university partnerships in the pipeline
ELS/NiceOpening up France and Europe to the world
For further information about ELS/Nice, please go to www.els.eu
Thank you for listening!