highlight your expertise inspire confidence€¦ · obtain a client testimonial. what happened how...

18

Upload: others

Post on 11-Aug-2020

43 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The
Page 2: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

Highlight Your Expertise

Inspire Confidence

Convert Potential Clients to Actual Clients

Page 3: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The
Page 4: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

TIPS & ADVICE

Choose the right case

Gather supporting details

Confirm the use of personal information

Obtain a client testimonial

Page 5: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

What happened

How the client was affected

Why the client came to you

How you were able to help

The outcome

Page 6: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

What accident, injury, or problem occurred?

What injuries or issues did your client face as a result?

Page 7: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

Were the injuries Life-threatening?

Was emergency medical treatment required?

What about follow-up treatment and additional surgeries

How long was the recovery process?

Was he or she able to work at all?

Physical limitations

Pain

Page 8: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

Overwhelming medical bills

Disability

Ongoing pain

Inability to work

Inability to function as before

Page 9: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

Investigation

Negotiation

Settlement

Trial

Rehabilitation

Additional Medical testing

Surgery

Trying various hearing solutions

Page 10: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

How long did it take to resolve the case?

Did the case go to trial or was it settled?

What was the monetary award amount?

How will the outcome help your client?

Page 11: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

Create an informative meta description

Write a descriptive title

Include a call to action

Break up the text

Link to the client testimonial

Draft an interesting story

Use a template

Page 12: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

IF YOU FEEL COMPELLED TO WRITE A CALL TO ACTION, ENSURE THAT IT’S NOT OVERLY DEMANDING AND PROVIDES

SITE VISITORS WITH A WAY TO TAKE ACTION AND CONNECT WITH YOU.

Page 13: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

• Unique, accurate, and concise description of a page’s content.

• Appears in the first line in Google search results.

• Should be no more than 60 characters.

Page 14: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The
Page 15: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

Add an asterisk to the bottom of the case result

Refer to client by age and gender

Refer to the client using an alias

Page 16: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The

Proofread

Get Second Opinion

Revise as Needed

Edit

Post to DSS

Page 17: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The
Page 18: Highlight Your Expertise Inspire Confidence€¦ · Obtain a client testimonial. What happened How the client was affected Why the client came to you How you were able to help The