highlights · 2009 •hangzhou huatong ... monday, week 2 confirmed orders from all leading...
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Highlights
Exceptional customized furniture (SPO) mass-manufacturer in China
➢ SPO sales contributes over 50% of revenue, a CAGR of 20% in last 3 years boosted group’s
gross margin over 40%.
➢ Targeting top 3%~5% of pyramid consumers in the high-end furniture market, Stable in
market fluctuations.
➢ Equipped with a vertical furniture production line, offering various products in one-stop
shopping and speedy shipping service.
➢ Long-term and interdependent relationship with key clients.
Custom-made furniture demanding in North America outperformed the average
growth
➢ Sales to North America has now accounted for 90% of the turnover, Mid/high-end custom-
made furniture enjoys a faster growth than the US market growth, which climbs YoY at a
speed of 3%.
➢ 1.Rooting US market and trickling in European, Australian and China domestic market by
OEM abreast own-brands.
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Direct sales channels to leading brands in North America
➢ Permeated through over 50% admitted upmarket retailers in North America and actively
capturing new market share.
➢ Over 10 years relationships with leadings brands and built mutual reliability.
➢ Serve clients with good quality, short delivery time and reasonable price.
Just in Time(JIT) as our credo
➢ One stop shopping service from designing,
sampling, producing to delivery.
➢ Nearly 200 thousand of SKU, 1000 types of
fabrics and leather collection.
➢ Accomplish production within 17 days,
consumers can receive their purchases
within 5-7 weeks after order.
Outstanding Profitability
Item 2015 2016 2017
EPS(NT$ ) 10.42 10.93 10.63
ROE( %) 75.17 57.42 48.02
Highlights
CONTENT01 Company Profile
02 Products & Operations
03
Performance
04 Competitiveness
05
Corporate Governance & CSR
06
Market Overview
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07
Outlook
Company Profile
About Us
Milestones
Group Structure
Management Team
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About Us
Specialized in OEM and own-brands
furniture manufacturing and sale since
founded in 1999.
Exceptional customized furniture (SPO)
mass-manufacturer in China. 4 plants
located in Hangzhou, China. Equipped
with a workforce of 1943 people.
Directly selling to key chain store retailers
in North America .
Products lines include upholstered sofas,
beds, dinning chairs and ottomans etc.
One stop shopping service provider of
high end customized furniture.
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Shane Global Holding Inc.
Shayne International
Holdings Limited
Shayne International
Holdings Limited, Taiwan Branch
Shayne USA, LLC JV International, LLC Spectra Home LLC Shayne Holding Inc. Shayne(Macao
Commercial Offshore) Limited
Hangzhou RilongLeather Products
Co., Ltd.
(Hangzhou) Huatong Industries
Inc.
Couture Furniture (Shanghai) Co., Ltd
Hangzhou Couture Home Furnishing
Co., Ltd.
100%
100% 100% 100% 100% 100%
100%
100% 100%
97%
Group Structure
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1999
2006
2008 2011
2012
2013
2014
2015
2016
2017
2009
• Hangzhou Huatong
Industries. • SPO rolled out
• Set up Shayne Holding
Inc.& Shayne Intl’
Holdings Limited
• Huatong 2nd plant
started up.
• JV Intl’, LLC
• Huatong 4rd plant,
set up to produce
wood furniture
• Acquired Hilkinson (Macao
commercial offshore) Ltd and
renamed as Shayne(Macao
commercial offshore ) Ltd.
• Shayne USA, LLC
• Couture Hangzhou.
• Set up Spectra Home
LLC
• Established relationships with
US leading brands.
• Couture Shanghai.
• Taiwan Branch of Shayne
International.
• Restructure underway with IPO
entity-Shane Global Holding Inc.
• Debut in China market with opening the
flag shop in Hangzhou.
• Huatong 3rd site ready.
Milestones
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Chairman CFO/Spokesperson Audit DirectorCEO Sales DirectorProduction Director
Department of Diplomacy in NCCU
Vice president of Association of Taiwan Investment Enterprises on the Mainland
Jay Shane Eldred Shane Chen, Ya-Ching Lei Seng Fat David Lin Tony Lin
Otago University in New Zealand
Shu Te home economics and commercial high school
Macao St. Joseph’s College
Master degree of Accounting department in NCKU
Factory manager of Hangzhou FulongLeather Garments.
Group’s direction and target layout executer
Vice GM of ICBC ,Macao senior manager of
Deloitte ShanghaiAudit Supervisor of Da Lue International Holdings Co., Ltd
Group’s direction and target layout maker
Sales Department Manager of Hangzhou Huatong.
Production plan maker and coordinator
Overseas marketing and analysis, Customer relationship maintainer Internal controlling
supervisor
Group financing, Financial management and analysis. Spokesman.
Management Team
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Master degree of Accounting department in NCKU
Products Lines
Sales by Market
Produce Procedure
Sales by Products
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Products & Operations
Products Lines
Upholstery Furniture
Sofas
Beds
Dinning Chairs
Ottomans
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Cabinets
Tables
Shelves
Trunks
Wood Furniture
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Products Lines
Produce Procedure
Finished Furniture
Material and size selecting
Patterning
FramingCover
cutting
Sewing
Assembling
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62%16%
14%
3%
5%
Year 2016
Sofas Dinning Chairs Beds Ottomans Others
60%19%
13%
3%
5%
Year 2017
Sofas Dinning Chairs Beds Ottomans Others
62%18%
13%
3%
4%
Year 2018 Q1Sofas Dinning Chairs Beds Ottomans Others
Sales by Products
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USEuropean
Australia
China
Unit:NT$ in thousands
RegionYear 2017 Year 2018Q1
Turnover % Turnover %
US 4,196,168 92.53 861,392 95.34
Australia 160,143 3.53 18,220 2.02
European 72,898 1.61 14,904 1.65
China 21,828 0.48 7,028 0.78
Others 83,695 1.85 1,976 0.21
Total 4,534,732 100.00 903,520 100.00
Sales by Market
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Market Overview
Global Market US Market
China Market
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Global Market
Value of global furniture trade resumed
growth 2017
According to CSIL, the value of global
furniture trade grew at a steady CAGR of 6%
in 2009-2017, and is on pace to reach
US$140bn in 2018.
US furniture imports continued to climb YoY.
US, Germany, England, France, and Canada
are the dominant importers. US imports
show sustained growth In the past 5 years,
which is clearly outperformed the global
furniture market.
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US Market
Rising US new house sales will boost furniture
demand.
According to IMF, US GDP will grow 2.7% and
2.5% respectively in 2018-2019 benefited from
economic recovering. Furniture Today also
forecasts the US furniture market will reach
US$111bn in 2019.
US E-commerce furniture sales is forecasted
to reach US$32bn in 2018.
eMarket estimates US e-commerce furnituresales will grow at a CAGR of 12% in 2014-18 toUS$32bn. It also predicts double-digit YoYgrowth for US online furniture sales, which willbecome the primary sales channel for thefurniture market in the future.
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China Market
Demand for furniture consumption will increase
on rising per-capita disposable income in China.
With rising disposable income, consumers are
willing to pay a premium to purchase personalized
furniture. Industry commentators predict that
custom-made furniture will reach Rmb161bn by
2020.
Market forecasts retail sales of furniture in China will exceed Rmb300bn in 2018In 2017, retail sales of furniture in Chinaamounted to Rmb281bn and which is expected bythe market to exceed Rmb300bn in 2018.
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Competitiveness
Competitiveness SPO Process
R&D Plan R&D Achievement
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Outstanding designing skill
Professional production team, and stable quality management
High satisfaction of final customers
Flawless Quality
Mature capacity of dealing with SPO
Complete vertical producing line assure deliver within 17 days after getting orders
Value in time delivery
Punctual Delivery
Economies of scale, producing cost is well controlled
Direct cooperating with brands contribute to good top line and button line
Competitive Price
Core
Powerful operation and management System brings “Flawless Quality”, “Punctual Delivery” and “Competitive Price”
Competitiveness
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Charge buyers 5-10% re. SPOs
Strict internal controlling to manage cost
Zero tolerance to defects
Differentiated from competitors by fulfilling consumers with
acceptable priced and prompt delivered custom-made goods.
ChinaNorth America
Week 1
Retailers receive SPOsWeek 2-3
Production
Week 4
Shipping to US by Sea
Week 7
SPOs arrive consumer’homes at East coast
Week 5
Reaching consumers in West Coast.Earlier than US local vendors who need 8 weeks at least
• 4 production sites• Diverse branded clients • Variety of designs• Sufficient stock of materials• Customizable specifications• Lead time/production flow management• Packaging/Labeling• Customs clearance• Delivery • US local dispatching
Monday, Week 2Confirmed orders from all leading retailers in previous week relayed to Shane.
SPO Process
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Strengthen the R&D ability
➢ Participating clients’ design and material choosing process
➢ Absorbing popular styles in the upmarket and abservingnew designs information.
➢ Recruiting the professional 3D CAD experts and furniture designers.
Improve product constitution, materials, and technics
➢ Analyze the materials using and technics
➢ Modify the furniture constitution and develop additional functions
R&D Plan
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2013
2014
2016
2017
2015
Modified foam stuffing flow
Developed new rubbing color for
leather covers
a) Dining chair with mental elements
b) multi- function bed setsc) Larger headboard of
bed increasing visual effects
a) Designed modern look sofa with simplified production flow
b) Designed new forms of headboard
Improved sofa comfort degreeWith new cushions producing technics
R&D Achievements
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Performance
Operation Results
Dividend DistributionSPO Percentage
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Financial Analysis
2015 2016 2017 2018Q1
Revenue 4,536,643 4,570,491 4,534,732 903,520
Operating Profit 1,002,543 1,103,499 1,173,428 180,046
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
Revenue & Operating Profit,NT$ in thousands
36.4741.83 42.11 39.3
22.1 24.14 25.8819.93
102030405060
2015 2016 2017 2018Q1
Gross profit margin & Operating margin,%
Gross Profit Margin Operating Margin
➢ The revenue maintains stably at 4.5bn NT dollars during 2015
to 2017
➢ In 2018Q1, the CB customers reduced the purchasing to
adjust their inventory. demanding recovery is expected in
2018Q2 according to clients’ sales prediction.
Stable sales momentum
➢ Operating Profit in 2015-2017 was driven by good GPM and
efficient expenses control.
➢ 2018Q1 was lagged by (1)GPM drops (2)Marketing
expenditure (3) reward to employees
Operating Profit has gradually improved
Gross margins trending up
Operation Results
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➢ GPM increased from 36.5% to 42.1% in 2015-2017 for (1) SPO strategy (2) Eliminate customers with low GPM (3)Control the waste of material for cutting strictly.
➢ The gross profit margin decreased to 39.30% since the effect of material is price rising in 1Q18. and exchange rate of USD against RMB devaluates.
Year
Item2015 2016 2017 2018Q1
financial structure
(%)Debts Ratio 59.03 37.14 39.22 33.27
solvencyCurrent Ratio(%) 141.00 220.07 195.95 227.54
Quick ratio(%) 107.91 177.34 152.08 172.38
Operating
Capacity
Receivables Turnover
(times per year)8.90 9.64 9.70 9.35
Days Sales Outstanding 41 38 38 39
Inventory turnover(times
per year)4.07 4.47 4.83 3.85
Days Sales Of Inventory 90 82 76 95
Profitability
Return on Assets
(%)25.01 30.00 29.77 20.14
Return on Equity
(%)75.17 57.42 48.02 31.55
Net profit margin(%) 18.55 24.01 23.49 19.03
Financial Analysis
Financial structure & Solvency
Good solvency benefited from excellent operating capacity, stable profitability and sufficient cash flow.
Operating Capacity
Well managed Days Sales Outstanding and Days Sales of Inventory, respectively 39dayds and 86days.
Profitability
Concentrating on upmarket furniture production, clients’ high satisfaction and internal proper cost and expense controlling brought impressive profitability.
36.82 45.68 55.51
36.47
41.83 42.11
3334353637383940414243
0
10
20
30
40
50
60
2015 2016 2017
SPO Percentage , %(LHS); Gross Margin, %(RHS)
SPO Percentage Gross Margin
32.4336.92 36.71
46.1949.57
46.54
20
30
40
50
60
70
2015 2016 2017
Gross Margin, %
STO Gross Margin SPO Gross Margin
One-stop high-end custom-made furniture service
Emphasizing SPO advantage on a scale economiesbase to keep grow the gross margin.
High SPO Percentage boosted Gross Margin
SPO Percentage increased from 36.82% in 2015 to 55.51% in2017. and drove the gross margin raised from 36.47% to42.11%.
SPO Percentage
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10.42 10.93 10.638.06 12.08 6.99
77.35
110.52
65.77
0
20
40
60
80
100
120
0
2
4
6
8
10
12
14
2015 2016 2017
EPS&DPS,NT$(LHS): Payout Ratio, %(RHS)
EPS DPS Payout Ratio
Item 2015 2016 2017
Dividend paid 648,440 1,207,800 699,360
Cash Earnings per
Share8.06 12.08 6.99
Unit: Dividend paid in thousand NT$; EPS in NT$
Dividend policy is stable, with a Payout Ratio ofover 60% in recent three years. 2015-17 cashdividends were a respective NT$8.06, 12.08,6.99 per share.
Stable dividend Payout Ratio
Dividend Distribution
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Outlook
Prospect
Future Risk and Solutions
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Future Risk and Solutions
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A. Economic Variability
B. Labor Cost Increment
C. Fluctuation in raw material prices
D. Instability in currency exchange rate
1.Expansion of market
2.Strong relationship with clients
3.Experienced operating Capability
4. Well controlled sourcing channels
Risk factors
Advantage Factors
Deepen the cooperation with clients to permeateNorth America and expanding new Austrilia,European and China market to meet marketdiversification.
Value and nourish talents, lower brain drain inskilled workers to manage recruitment and trainingcost.
Ajust inventory and finished goods sales priceaccording to raw material market.
Pay close attension to currency exchange rate andfollow the regulation of Rules and Procedures ofDerivatives Business to mitigate currency exchangerate risk.
Solutions
Prospect
Develop sales channels
Expand Australia,
European and China market
Sustainably grow SPO products
OEM→ODM
Deepen the cooperation with clients
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Corporate Governance & CSR
The Board and Committees
Personnel and Employee Welfare
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Corporation Social Responsibility
Consists 7 directors in which 3 are independent
directors.
Held at least once in each quarter annually. The Board
meetings has been held for 14 time with qualified
participation since the second Board was established
on Mar. 19th, 2016.
The Board and Committees
Board of Directors
Audit Committee and Remuneration Committee
Audit Committee and Remuneration Committee,
respectively consists 3 independent directors, were
founded on Dec. 23rd, 2015.
Audit Committee supervises the core financial
matters.
Remuneration Committee periodically review and
evaluate the performance of directors and officers.
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Personnel and Employee Welfare
New employee training
Good working environmentFavorable reward and benefits
Rules and regulations guidance
Encourage staff to participate social charity
Social insurance and house fund
Annual bonus and festival premium…
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Social CharityAppreciate Labor rights and provide smooth
communication channels to listen staff’s voices
Support primary and collage education
Old-age care
Resource donation
Employee Safety Fire fighting equipment and other facilities
maintenance are conducted periodically
Emphasize working safety during production and
equip workers proper protections
Corporation Social Responsibility
Environmental sustainabilityLimited waste water and emission are strictly handled
to protect environment
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Thank you for your attention
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