highlights from #imds15 brisbane digital summit

HIGHLIGHTS FROM #IMDS15 BRISBANE DIGITAL SUMMIT

Sarah Prescott @SarahEPrescott

Be Human

General Marketing Manager, Thankyou Event Speaker #IMDS15


Sam Olstein @slammin

We are all inventors. We are all future makers

Director of Global Innovation, GE Event Speaker #IMDS15


Alex Holmes @aholmes360

Do the most impactful thing first

Digital Marketing Manager, Envato Event Speaker #IMDS15


Martin Corr @martincorr

Be prepared to stop what you are doing, be flexible and

agile, and respond quickly

Global Marketing Director, Surfstich Event Speaker #IMDS15


Ian Harris @salmat

Understand the individual interactions, and get the

data to join everything up

COO, Salmat Digital Event Speaker #IMDS15


Dan Norris @thedannorris

Offering your opinion is a great way to get attention,

particularly if your opinion is the opposite of everyone elses

Cofounder, WP CurveEvent Speaker #IMDS15


Dan Petrovic @dejanseo

How we write isn’t compatible with how

we read on the web.

Managing Director, Dejan SEOEvent Speaker #IMDS15


Amanda Drew@AmandaDrew5

Fear of regret is a powerful driver in decision making.

Limit choices for your customers, they’ll be happier

From the audience#IMDS15


Simon Byrne@theEDMguy

Content is rampant. Everyone is a content

creator. But GOOD content is hard to create – it’s all

about authenticity.



Jake Falkinder@JakeFalkinder

Marketing is infinite. At any one point in time

there is something you can do to grow your business



Luke Chapman@s13_eisbaer

The big marketing challenge: How do we relate to real,

individual humans, not just market to ‘audiences’



Julia Mackerras@julesmackerras

Take a risk! Push the green light! Approve a project!

There is no wrong answer. Just make it a calculated risk



Emma Bell@ecbell86

The perception of perfection is dead. There’s no time for perfection anymore



By being real and funnily enough, treating people as humans and not a mass audience that you can truly connect and

get people behind your brands in ways that you may not have ever expected.

Brad Houston@Bradwhouston



Matthew Gillam@GillamMatthew

Comfort in ambiguity – Todays marketers need to be ok not knowing all

the answers



Interactive Minds@InteractiveAU

Invest in your owned assets, email data, website,

apps. Own the platform

Event Organiser#IMDS15


Interactive Minds@InteractiveAU

Key to success - you’ve got to run digital as a key

channel, and as a commercially viable product

Event Organiser#IMDS15

highlights from #imds15 brisbane digital summit

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