highline ideas - seo presentation 10/29/13
DESCRIPTION
Presentation on Local SEO from John A. Logan College. 10/29/13TRANSCRIPT
Search Engine Optimization
- History of SEO- What is SEO now- Case Studies- Tools for SEO
History of the (SEO) World
http://newslang89.files.wordpress.com/2011/12/historyoftheworldpart1-2.png
#1
http://www.quicksprout.com/images/beforecaffeine.jpg
#2
#3
Much Rejoicing!
http://www.grahamleeb.com/dnd_images/muchrejoice.jpg
Penguin Release
http://www.digitalorganics.com.au/wp-content/uploads/2012/05/Google-Penguin-Update.jpg
http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yet-e1332959543675.jpg
http://gomedia.goabroad.com/wp-content/uploads/2013/03/google-kung-fu-panda.png
http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yet-e1332959543675.jpg
Panda and PenguinPoor Content
Duplicate Content
Keyword stuffing
Link farms
Poor user experience
http://tech.co/wp-content/uploads/2013/10/GoogleHummingbird.jpg
http://www.cityandstateny.com/wp-content/uploads/2012/03/not-dead-yet-e1332959543675.jpg
http://sd.keepcalm-o-matic.co.uk/i/keep-calm-and-seo-on.png
What is SEO now?
http://blog.flicks.co.nz/wp-content/uploads/sundance-angry-bruce-willis.jpeg
Carousel
http://d2eeipcrcdle6.cloudfront.net/blog-posts/mega-serp-lg.png
List Carousel
Adword Ads
Shopping Results
Answer Box
Image Mega Box
Local Knowledge Panel
Six Pack of Site Links
You Tube Video Results
Local Pack
Authorship Markup
Review Mark up
Local “Near” results
Image Results or Carousel
News Results
Social Results
In-depth Articles
Adword Ads @ Bottom
Related Results
Shopping Results (Right)
Knowledge Graph
Brand Knowledge Graph
Adword Ads (Right)
Disambiguation Box
Google Maps + Pins
Full Mega SERP
http://bit.ly/1an053W
SEO = SEO
http://d1avok0lzls2w.cloudfront.net/img_uploads/inbound-marketing.gif
Super Bowl 45Broke viewership records; 111 Million people
Youtube video of Tiny Darth Vader 58,417,406 in 2 years.
http://tvbythenumbers.zap2it.com/2011/02/07/super-bowl-xlv-poised-to-break-viewing-records-ties-1987-with-highest-overnight-ratings-ever/81684/
http://voices.suntimes.com/wp-content/uploads/2013/08/Cookiemonster2_FB.jpg
http://images3.wikia.nocookie.net/__cb20091220093938/familyguy/images/5/55/Cookie_Monster.jpg
http://www.aetcnmc.org/images/case-study-Image.jpg
Prior to the curve the client received 14,877 visits. After the curve the client received, at most, 6,055 visits.
The percentage of visits decreased 59% in the first month of not having an inbound marketing campaign.
In May of 2013, 35 visits were recorded.
In August of 2013, 841 visits were made to the site
An increase of, 24X more traffic
What can you do?
http://matthewresnick.files.wordpress.com/2013/04/jordan-shrugged-shoulders.jpg
Relevance
http://n.pr/18XeuXA
Name, Address, Place (NAP)
http://serc.carleton.edu/images/sp/library/google_earth/google_maps_hello_world.jpg
Beware of Google
Tools Google analytics
http://www.google.com/analytics/
Hootsuitehootsuite.com
Built Withhttp://builtwith.com/
Bit.lybitly.com
Google Adwordshttp://www.google.com/adwords
IFTTThttps://ifttt.com/
