highwire presentation: what's a publisher to do?
TRANSCRIPT
What’s a Publisher to Do?Coping with Open Access
Joseph J. EspositoPortable CEO
Highwire Press [email protected]
April 21, 2005
Topics• Defining Open Access• What is a legacy publication?• What is beyond the scope of this talk?• Defining and defending one’s interests• The “rings” of journal subscriptions• Moving to the inner rings• OA: Friend or foe?• Leakage• After legacy publications, what?
Core—NeverCancelled
AlreadyCancelled
Unlikely to be cancelled
Vulnerablejournals; cancellationpossible
How vulnerable is your journal?
What is Open Access?
• Various definitions and conventions (Budapest, Bethesda, etc.)
• Potentially covers all intellectual property• For our purposes, we are discussing only
research journals• Lowest-common-denominator OA:
accessible by anyone with a Web browser
Legacy Publication
• Already exists; not a new publication• Some revenue derived from subscriptions• Medium is irrelevant (print or electronic)• Conforms to scholarly conventions (e.g.,
prepublication peer review)• Profits or surplus (if any) distributed to
shareholders or used for other activities• Universe: about 24,000
Not on the Table Today . . .
• The future of scholarly communications• The ideal way research should be
conducted and disseminated• New business models • New businesses• Responsibilities of the scholarly community• Instead, let’s talk about your interests as a
journal publisher
One Community, Many Interests
• Librarians seek comprehensive collections• Librarians seek lower prices• Scholars seek to publish and to read• Administrators seek metrics to guide in
tenure decisions• Publishers seek markets and a
competitive return on capital• None of these is a “wrong” interest
Why Do Librarians Cancel Subscriptions?
• Poor quality of journal• Shifting academic requirements• Limited budget (price increases, university
cutbacks, allocations for new products and projects)
• Availability of material from other sources• Resistance to business practices• Etc.
Core—NeverCancelled
AlreadyCancelled
Unlikely to be cancelled
Vulnerablejournals; cancellationpossible
How vulnerable is your journal?
Strategy: Get to the Center
• Superior editorial program• Superior business practices• Exclusivity of content
What Makes Content Not Exclusive?
• Availability through aggregators• Liberal interlibrary loan policies• Liberal single-document availability• Open Access (lowest-common-
denominator variety)• OA is just one of several ways that
exclusivity is undermined
Leakage
• The “escape” of copyrighted material from sealed containers
• Sometimes legitimate, mostly not• Various means (preprint servers,
institutional repositories, mandated archives, simple email attachments)
• Leakage is inevitable• DRM mostly not effective
Tactics
• Avoid confrontations over OA• Slow down the slide toward OA without
alienating customers and readers• Run legacy journals as mature businesses
(maximize cash, reduce marketing)• Extend the life as long as possible,
generating as much cash as you can• Use the cash to invest in new products,
not in the legacy journals
What Does the Future Look Like?
• All journals are mature• Some will be run for cash (the right way)• Some publishers will invest in legacy
journals (siphoning off capital)• Use cash to start innovative products
(innovate by form, not by content)—e.g., heirs to arXiv
• A multiplicity of forms will evolve
Core—NeverCancelled
AlreadyCancelled
Unlikely to be cancelled
Vulnerablejournals; cancellationpossible
How vulnerable is your journal?