hiip press kit with collections

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state boldly wear charity

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hiip 2013 Media and Press Kit

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Page 1: hiip Press Kit with Collections

state boldly wear charity

Page 2: hiip Press Kit with Collections

“I believe people want to help, they just need the opportunity”~ N

icole

Flo

wers

HIIP

FO

UN

DER

Page 3: hiip Press Kit with Collections
Page 4: hiip Press Kit with Collections

one hiip storyIn late 2011, founder Nicole Flowers had an idea to produce a

new and improved hip bag that women would wear around,

instead of a purse, with pride; not only because it would be

eye-catching and redefined but because it gave back. Here

at hiip we believe that charity begins at home so we decided

to make it fashionable, relevant, and just a little bit risky.

Whether you’re biking to brunch at the park, running down to the market to grab

some groceries for dinner tonight, walking the dog, or going for a night on the

town, hiip is the perfect statement accessory. Not only do you get to look great

but you get to feel great, too. With every bag you buy, we give a hiipKit away to a

person in need fi lled with basic life necessities.

Isn’t it true that many of us would help if we just had the opportunity? The main

goal with hiip is to purposefully get to know the city through walking the streets,

learning new stories, and building community as we do so. We hope that through

our involvement with the homeless population, we will impact the city for good,

encouraging others to join in the movement by our actions.

The truth is, we aren’t setting out to eradicate homelessness in San Francisco, or

any city for that matter. We want to learn how to better look people in the eye; smile

at passersby; acknowledge someone we’ve not noticed before; and, if possible,

change our communities, our cities, and our world one hiipKit at a time.

Page 5: hiip Press Kit with Collections
Page 6: hiip Press Kit with Collections

So, what does it look like to give a hiipKit to someone in need? Our team (and

some stellar volunteers) takes to the streets to connect with those who are often

forgotten or ignored in our community. And, after talking to a few folks who spend

their days in some of San Francisco’s harshest areas, we’ve come up with a small

solution to the lack of interaction we feel exists.

Each kit is loaded with shampoo, conditioner, toothpaste, toothbrush, socks, lip

balm, and sunscreen (I bet you didn’t think we’d think of the sunscreen, did you?).

We think these things are basic necessities and offering them to others gives us a

chance to get to know them a bit better; if not that, we at least get to connect with

someone we may have not had the chance to interact with before.

Want to know a little bit about the homeless issue in the United States? Here are

a few stats we found alarming. Just think: by buying a cute new bag, you can

participate in changing the situation for some in your community. Imagine what it

would mean to someone to receive something, a thoughtful kit, from someone they

have never met, letting them know how special they are…

T H E H I I P K I T

~ help

ing individ

uals

in p

ass

ing

Page 7: hiip Press Kit with Collections

2,200public school students in San Francisco live without permanent housing (enough to fi ll an entire school).

35%of the national homeless population are families with children (the fastest growing segment).

Nearly half of the nation’s foster children will become homeless when released at the age of 18.

Over 50%of women on the street are homeless due to domestic violence.

6,455homeless in San Francisco as of 2011 (noted by many as the homeless capital of the United States).

3.5 millionpeople will experience homelessness in a given year; 1.35 million will be children.

San Franciscoand it’s surrounding areas, has the highest concentration of homeless people in the country,

following only Tampa, NYC, and LA.

T H E H I I P K I T

Page 8: hiip Press Kit with Collections

A B O U T O U R F O U N D E R

“We are made local and we donate local.”

Nicole Flowers was born and raised in the San Francisco Bay Area. As a lover of

both fashion and people from a young age, it seems inevitable that she would

fi nd herself merging the two in her home city. During an eight-year tenure in the

corporate world, Nicole realized that not only did she want to do more for those

around her but she wanted to do it in a way no one else had yet thought of.

“I love the idea championed by the One for One movement and wondered how I

could translate that concept to something I Ioved, in an area that I truly cared for.”

says Flowers. In September of 2011, that desire became an idea and by mid-2012, the

idea became a reality. “No one else has touched an affordable fanny pack in years

and hiip took a chance on something many people have questions about. To me,

fashion has to be about what is. But style? Style is how you interpret fashion and how

you wear it. At hiip, we wear our style and we wear our charity and we wear it boldly.

Aside from the risk factor of re-branding the hip bag, being made in San Francisco

is an important part of the hiip story. Flowers notes, “While hiip can be sewn here,

hiip will be sewn here. We are made local and we donate local. Our brand is national

but our focus is right here at home. I couldn’t imagine it any other way.” ~ N

icole

Flo

wers

HIIP

FO

UN

DER

Page 9: hiip Press Kit with Collections
Page 10: hiip Press Kit with Collections

Colle

ctio

ns

Page 11: hiip Press Kit with Collections
Page 12: hiip Press Kit with Collections

Sunset

Red C

anva

s

Page 13: hiip Press Kit with Collections

Cream Linen

Gray Canvas

Red Canvas

White Canvas

Purple Canvas

Teal Canvas

Yellow Canvas

Kelly Canvas

Black Canvas

Royal Canvas

Army Canvas

Navy Canvas

Camel Canvas

Whether you’re toting it to the market, for a walk with your pup, or on an afternoon

hike, this solid canvas is the perfect all-around carryall. Bags in the Sunset line

come in 9oz. duck canvas with nickel hardware and aluminum zippers. The strap

measures 30” by 54”.

Sunset collection bags $26.5 / Sug. Retail $53

*Cream Linen $28 / Sug. Retail $56

Page 14: hiip Press Kit with Collections

Marina

Bla

ck a

nd W

hite

Strip

e

Page 15: hiip Press Kit with Collections

Perfect for a day on the boat or out on the greens, bags in the Marina line come in

5oz. duck canvas with nickel hardware and aluminum zippers. The strap measures

30” by 54”. Note that due to variations in the cut, your stripes may not fall in line

exactly as shown but it will have it’s own personality that will be uniquely yours!

Marina collection bags $28 / Sug. Retail $56

Grey Birch Rust Birch

Black and White Stripe

Yellow and White Chevron

Red and White Stripe

Navy and White Chevron

Blue Tower

Page 16: hiip Press Kit with Collections

Mis

sio

n

Blu

e Ikat

Page 17: hiip Press Kit with Collections

The Mission is one place where you can be exactly who you are, no matter how

colorful. The whimsical bags of the Mission line come in varieties of fabrics

and patterns with nickel hardware and aluminum zippers. The strap measures

30” by 54”.

Mission collection bags $30 / Sug. Retail $60

*Black and White Mini Chevron $31 / Sug. Retail $62

Peacock Floral

Black Pearl Ikat

Citrine Floral

Blue Ikat

Chili Pepper

Red Ikat

Summer Bloom

Black and White Mini Chevron

Page 18: hiip Press Kit with Collections

Pacific

Heig

hts

Bro

wn L

eath

er

(faux)

Page 19: hiip Press Kit with Collections

Slide it around your shoulder or around your hip, slide the strap out for a perfect

clutch accessory; any way you wear it, these bags focus on luxury. The Pacific

Heights line comes in a rich faux leather with nickel hardware and aluminum

zippers. The strap measures 30” by 54”.

Pacific Heights collection bags $32.5 / Sug. Retail $65

Black Leather (faux) Copper Leather (faux) Buckskin Leather (faux) Brown Leather (faux)

Page 20: hiip Press Kit with Collections

K E E P I N T O U C H

say helloFB.com/hiipSF

Photo Credit: BESSFRIDAY Photography

Design Credit: Design by Joseph

Pinterest.com/hiipSF

@hiipSF@hiipSF

hiipSF.com | [email protected]

Retail Ordering Inquiries: [email protected]

Page 21: hiip Press Kit with Collections

state boldly wear charity

Page 22: hiip Press Kit with Collections

state boldly wear charity

hiipSF.com