hiip press kit with collections
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hiip 2013 Media and Press KitTRANSCRIPT
state boldly wear charity
“I believe people want to help, they just need the opportunity”~ N
icole
Flo
wers
HIIP
FO
UN
DER
one hiip storyIn late 2011, founder Nicole Flowers had an idea to produce a
new and improved hip bag that women would wear around,
instead of a purse, with pride; not only because it would be
eye-catching and redefined but because it gave back. Here
at hiip we believe that charity begins at home so we decided
to make it fashionable, relevant, and just a little bit risky.
Whether you’re biking to brunch at the park, running down to the market to grab
some groceries for dinner tonight, walking the dog, or going for a night on the
town, hiip is the perfect statement accessory. Not only do you get to look great
but you get to feel great, too. With every bag you buy, we give a hiipKit away to a
person in need fi lled with basic life necessities.
Isn’t it true that many of us would help if we just had the opportunity? The main
goal with hiip is to purposefully get to know the city through walking the streets,
learning new stories, and building community as we do so. We hope that through
our involvement with the homeless population, we will impact the city for good,
encouraging others to join in the movement by our actions.
The truth is, we aren’t setting out to eradicate homelessness in San Francisco, or
any city for that matter. We want to learn how to better look people in the eye; smile
at passersby; acknowledge someone we’ve not noticed before; and, if possible,
change our communities, our cities, and our world one hiipKit at a time.
So, what does it look like to give a hiipKit to someone in need? Our team (and
some stellar volunteers) takes to the streets to connect with those who are often
forgotten or ignored in our community. And, after talking to a few folks who spend
their days in some of San Francisco’s harshest areas, we’ve come up with a small
solution to the lack of interaction we feel exists.
Each kit is loaded with shampoo, conditioner, toothpaste, toothbrush, socks, lip
balm, and sunscreen (I bet you didn’t think we’d think of the sunscreen, did you?).
We think these things are basic necessities and offering them to others gives us a
chance to get to know them a bit better; if not that, we at least get to connect with
someone we may have not had the chance to interact with before.
Want to know a little bit about the homeless issue in the United States? Here are
a few stats we found alarming. Just think: by buying a cute new bag, you can
participate in changing the situation for some in your community. Imagine what it
would mean to someone to receive something, a thoughtful kit, from someone they
have never met, letting them know how special they are…
T H E H I I P K I T
~ help
ing individ
uals
in p
ass
ing
2,200public school students in San Francisco live without permanent housing (enough to fi ll an entire school).
35%of the national homeless population are families with children (the fastest growing segment).
Nearly half of the nation’s foster children will become homeless when released at the age of 18.
Over 50%of women on the street are homeless due to domestic violence.
6,455homeless in San Francisco as of 2011 (noted by many as the homeless capital of the United States).
3.5 millionpeople will experience homelessness in a given year; 1.35 million will be children.
San Franciscoand it’s surrounding areas, has the highest concentration of homeless people in the country,
following only Tampa, NYC, and LA.
T H E H I I P K I T
A B O U T O U R F O U N D E R
“We are made local and we donate local.”
Nicole Flowers was born and raised in the San Francisco Bay Area. As a lover of
both fashion and people from a young age, it seems inevitable that she would
fi nd herself merging the two in her home city. During an eight-year tenure in the
corporate world, Nicole realized that not only did she want to do more for those
around her but she wanted to do it in a way no one else had yet thought of.
“I love the idea championed by the One for One movement and wondered how I
could translate that concept to something I Ioved, in an area that I truly cared for.”
says Flowers. In September of 2011, that desire became an idea and by mid-2012, the
idea became a reality. “No one else has touched an affordable fanny pack in years
and hiip took a chance on something many people have questions about. To me,
fashion has to be about what is. But style? Style is how you interpret fashion and how
you wear it. At hiip, we wear our style and we wear our charity and we wear it boldly.
Aside from the risk factor of re-branding the hip bag, being made in San Francisco
is an important part of the hiip story. Flowers notes, “While hiip can be sewn here,
hiip will be sewn here. We are made local and we donate local. Our brand is national
but our focus is right here at home. I couldn’t imagine it any other way.” ~ N
icole
Flo
wers
HIIP
FO
UN
DER
Colle
ctio
ns
Sunset
Red C
anva
s
Cream Linen
Gray Canvas
Red Canvas
White Canvas
Purple Canvas
Teal Canvas
Yellow Canvas
Kelly Canvas
Black Canvas
Royal Canvas
Army Canvas
Navy Canvas
Camel Canvas
Whether you’re toting it to the market, for a walk with your pup, or on an afternoon
hike, this solid canvas is the perfect all-around carryall. Bags in the Sunset line
come in 9oz. duck canvas with nickel hardware and aluminum zippers. The strap
measures 30” by 54”.
Sunset collection bags $26.5 / Sug. Retail $53
*Cream Linen $28 / Sug. Retail $56
Marina
Bla
ck a
nd W
hite
Strip
e
Perfect for a day on the boat or out on the greens, bags in the Marina line come in
5oz. duck canvas with nickel hardware and aluminum zippers. The strap measures
30” by 54”. Note that due to variations in the cut, your stripes may not fall in line
exactly as shown but it will have it’s own personality that will be uniquely yours!
Marina collection bags $28 / Sug. Retail $56
Grey Birch Rust Birch
Black and White Stripe
Yellow and White Chevron
Red and White Stripe
Navy and White Chevron
Blue Tower
Mis
sio
n
Blu
e Ikat
The Mission is one place where you can be exactly who you are, no matter how
colorful. The whimsical bags of the Mission line come in varieties of fabrics
and patterns with nickel hardware and aluminum zippers. The strap measures
30” by 54”.
Mission collection bags $30 / Sug. Retail $60
*Black and White Mini Chevron $31 / Sug. Retail $62
Peacock Floral
Black Pearl Ikat
Citrine Floral
Blue Ikat
Chili Pepper
Red Ikat
Summer Bloom
Black and White Mini Chevron
Pacific
Heig
hts
Bro
wn L
eath
er
(faux)
Slide it around your shoulder or around your hip, slide the strap out for a perfect
clutch accessory; any way you wear it, these bags focus on luxury. The Pacific
Heights line comes in a rich faux leather with nickel hardware and aluminum
zippers. The strap measures 30” by 54”.
Pacific Heights collection bags $32.5 / Sug. Retail $65
Black Leather (faux) Copper Leather (faux) Buckskin Leather (faux) Brown Leather (faux)
K E E P I N T O U C H
say helloFB.com/hiipSF
Photo Credit: BESSFRIDAY Photography
Design Credit: Design by Joseph
Pinterest.com/hiipSF
@hiipSF@hiipSF
hiipSF.com | [email protected]
Retail Ordering Inquiries: [email protected]
state boldly wear charity
state boldly wear charity
hiipSF.com