hiketicino - design for the hiking experience
TRANSCRIPT
#hikeTicino design for the hiking experience
the #hikeTicino challenge
Initial assumption
from promote hiking path to
enhance an amazing experience
A solution for
promote anticipate engage enhance support remember
Cover title on two lines
00. Fase di evo (facoltativo) | Deliverable Year
Client name
an experience centered design approach
Experiences • expected • lived • remembered
understand
Experiences • expected • lived • remembered
understandOpportunities • pains • gains
identify›
Experiences • expected • lived • remembered
understandOpportunities • pains • gains
identify› Change
• generate • synthesize
define›
Experiences • expected • lived • remembered
understandOpportunities • pains • gains
identify› Change
• generate • synthesize
define› Touchpoints
• products • services • systems
deliver›
Experiences • expected • lived • remembered
understandOpportunities • pains • gains
identify› Change
• generate • synthesize
define› Touchpoints
• products • services • systems
deliver›
experience systemic design
participatory design limitsbusiness
goals
client
designerusers
create new value
ChallengeThe project
01. UnderstandToday’s and tomorrow’s experience
02. DesignFor the experience
03. EvolveThe experience
04.
Challenge the project
partecipatory design
Workshop
Assets assestment
Workshop
Experience mapping
Workshop
Content mapping
Understand
today’s experiences
Research
Field research
Research
Field testing
Research
Data analysis
TICINO NEW EXPERIENCE STEFANO GRECO
TICINO NEW EXPERIENCE STEFANO GRECO
TICINO NEW EXPERIENCE STEFANO GRECO
TICINO NEW EXPERIENCE STEFANO GRECO
Design
for the experience
servicehyperlocal system
of touchpointsnew content
Focus on
Design
a service around the end-to-end customer journey
Support
the content creation
Design
Co-design
Design
Prototype, prototype, prototype…
Design
Test, review, iterate…
Design
handcraft the details
Tamaro - Lemada Rivera a Miglieglia
Design
create a design system
The result
PREMIUM
an hyperlocal distributed touchpoint ecosystem
Thank you
@lucamascaro www.sketchin.ch