hilali online community

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Post on 30-Apr-2015

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DESCRIPTION

A social media campaign that aims on building an online sports community. Alhilal is Saudi Arabia's most popular soccer team, and our client is launching their community online as part of their sponsorship strategy.

TRANSCRIPT

Page 1: Hilali Online Community
Page 2: Hilali Online Community

Hilali Social Strategy

Page 3: Hilali Online Community

The Facebook Application: Description:It is an online club of Hilalis, competing to acquire the exclusive membership.The purpose is creating a virtual club to buzz about our offline & exclusive club

Page 4: Hilali Online Community

The Facebook Application: Objectives:1- Generating Word of Mouth about the exclusive Hilali memberships

2- Creating an online Hilali community, collaborating and competing to become closer to their team.

3- Empowering Hilali Loyalty to push acquisition.

Page 5: Hilali Online Community

Hilali Speed Trivia:

Compete with your friends on being a true Hilali. Collect points, stay on top, keep a high status, and the winner receives a membership or a private dinner with his favorite team.

Page 6: Hilali Online Community
Page 7: Hilali Online Community

Objective 1: Word of Mouth Factor

The number of friends you invite multiplies your score, thus generating Word of Mouth with a reward.

Page 8: Hilali Online Community

Objective 1: Word of Mouth Factor

Auto status updates and mini feeds with your results, will also buzz from each player’s profile.

Will also keep friends competing, thus elongating the life of the game.

Page 9: Hilali Online Community

Objective 1: Word of Mouth Factor

Creating a tight Viral Plan within Facebook will ensure a spreadable application.

An external channel such as a banner leading to a micro site will redirect users outside Facebook to the App & Page.

Page 10: Hilali Online Community

Objective 1: Word of Mouth Factor

An external channel such as a banner leading to a micro site will redirect users outside Facebook too. More people, more buzz.

The banner asks an intriguing question

“Will Yasser (team star) leave Al Hilal team?

We show him wearing another teams jersey

Page 11: Hilali Online Community

Objective 2: Creating a Hilali community

The social feature in the application makes it more interactive, more viral, even more competitive, as you see posts, comments and scores by other users.

Page 12: Hilali Online Community

Objective 3: Empowering Hilali Loyalty

A race to get closer to your team will definitely build loyalty, Especially if its accompanied with impressive facts that inject pride.

Page 13: Hilali Online Community