Success Story

Himalaya TVC Contest

Objective

Engage the Target audience with the product.

Build awareness for the entire product range.

Engage audience on a zero paid marketing budget

Solution

Launch a quiz around Himalaya TVC .

Also create a content platform around its product range.

Create personal engagement around Himalaya products and the

participants.

Execution

How the campaign worked?

Landing page

Participants had to

enter few details to

participate in the free

yourself contest.

Quiz

Questions

Participants answered

multiple choice quiz

questions based on the

Himalaya TVC.

Ending page

of contest

On finishing the

contest, the app gave

options to visit the

content platforms.

Content Page

There were embedded

YouTube videos about

Skin care that participants

could see once they had

participated

Product

Recommendation

Himalaya’s products were

recommended to participants on

the basis on their skin types

along with the directions to use it.

A personalised engagement was

created.

Results

Brand

Awareness

The Campaign got

5000+

Responses

Zero paid Marketing

Digital Technologies used

Facebook

app

A seamless Facebook

app was created to

execute the idea

The technologies used

were Python, Facebook

Application, Javascript

Thank You