PROJECT OF MANAGERIAL ECONOMICS

SUBMITTED TO SUBMITTED BY DR PUJA ARSH KOUL SUMIT YADAV

INDUSTRY : FMCGHEAD QUARTERS: MUMBAICHAIRMAN : HARISH MANWANIPRODUCTS : Home & Personal Care, Food and BeveragesNET INCOME: 2,202.03 crore

MR. HARISH MANWANICHAIRMAN OF HLL FROM 1ST APRIL 2005

HISTORY

HLL was formed In 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg.Co. Ltd. and United Traders Ltd.It is headquartered in Mumbai, India and has an �employee strength of over 15,000 employees and contributes for indirect employment of over 52,000 people.The company was renamed in June 2007 to Hindustan Unilever Limited.

FOOD BRANDS 3 Roses Annapurna Brooke Bond Taaza Bru Kissan Knorr Kwality Wall’s Lipton Modern Red Label Taj Mahal

PERSONAL CARE Axe Clinic Plus Closeup Dove Fair & Lovely Hamam Lakme Lifebuoy Liril 2000 Lux Pears Pepsodent Pond's Rexona Soap Sunsilk Vaseline

HOME BRANDS Active Wheel Cif Comfort Domex Rin Sunlight Surf Excel Vim

MERGERS HLL AND PONDS: This merger was done

in year 1997 but Mumbai high court gave decision in December 1997. Ponds first time came in marker with HLL in January 1998.

TATA CHEMICAL AN HLL: This merger was done in year 1993. This group made fertilizers. Due to this merger Tomco became second largest fertilizer company in INDIA

The Tatas hold 30 per cent and financial institutions hold 26 per cent stakes in Tata Chemicals. HLL holds 50-per cent stake in HLCL and the institutional holding is at over 19 per cent as on 31 December 2010.

ACCUSITIONS HLL AND LAKME: HLL purchased the

lakme group from TATA for Rs 200 crores in year 1998. That year the turnover of HLL increased by 17%.

RURAL MARKETTING In Punjab region HLL has a market force of

20 people which go to rural areas and tell people about:

1. Teach people how to wash utensils2. How to keep the surrounding clean

In whole India there is a work force of 2000 people who go and live in villages for educating the People

MARKET SEGMENTATIONMarket segmentation is a concept in economics and marketing.

A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts.

MARKET SHARE

ECONOMIES OF SCOPEEconomies of scope are changes in

average costs because of changes in the mix of output between two or more products. This refers to the potential cost savings from joint production – even if the products are not directly related to each other.

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