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THESIS REPORT
ON
Strategies for increasing brand presence andreadership for Hindustan Times
INTERNAL GUIDE: EXTERNAL GUIDE:
PROF. VIJAY BODDU Mr. ABHISHEK KANODIABRAND MANAGER HTHINDUSTAN TIMES LTD.
SUBMITTED BY:
AVANTIKA MOZIKAPGP/FW/08-10
Alumini Reference Id Number:DF/08/10-M-375
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CERTIFICATE FROM THE GUIDE
abhishek kanodia
Mon, May 3, 2010 at12:46 PM
To: [email protected]|Reply to all| Forward|Print|Delete| Show original
To whom so ever it may concern,
This is to certify that Avantika Mozika, of IIPM, New Delhi FW 08-10, is doing her researchunder my guidance on the topic 'strategies for increasing brand presence and readership ofHindustan Times.
Thanks and Regards
Abhishek KanodiaSr. Brand ManagerHT Media Ltd.IMPORTANT NOTICE:
"This email is confidential containing HT Media confidential information, may be
legally privileged, and is for the intended recipient only. Access, disclosure, copying,distribution, or reliance on any of it by anyone else is prohibited and may be a
criminal offense. Please delete if obtained in error and email confirmation to the
sender."
Experience news. Like never before. Only onwww.hindustantimes.com
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THESIS TOPIC APPROVAL
Dear Avantika Mozika,
This is to inform that your thesis proposal on Strategies for Increasing Brand
Presence and Readership of Hindustan Times, to be conducted under the guidance of
Mr. Abhishek Kanodia is hereby approved and the topic registration id number
is DF/08/10-M-375
Make it a comprehensive thesis by ensuring that all the objectives as stated by you in
your synopsis are met using appropriate research design; a thesis should aim at addingvalue to the existing knowledge base.
You are required to correspond with your internal guide Prof. Vijay Kr. Boddu
[email protected] by sending at least four response sheets
(attached along with this mail) at regular intervals before the last date of thesis
submission.
Regards,
Prof .Sumanta Sharma
Dean (Projects)
IIPM
Phone:
+91 0124 3350701 (D)
+91 0124 3350715 (Board)
NB:1) A thesis would be rejected if there is any variation in the topic/title from the one
approved and registered with us.2) The candidate needs to handwrite at least 1200 to 1500 words on the summary of
thesis at the time of viva.
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UNDERTAKING
I hereby undertake that the data and information collected from
various primary and secondary sources for the purpose of this thesis,
is genuine and credible to the best of my knowledge.
This research should not be reported as representing the views of
the organization, with which the author is associated. The views
expressed in this thesis/research/working paper are those of the
author and not of anyone else. The author doesnt have any
problem with any kind of reproduction of the text discussed
herewith, till the time it is attributed to the author.
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SYNOPSIS OF THE THESIS
1. DETAILS OF THE STUDENT:-
Name : AVANTIKA MOZIKA
Batch : FW 2008-20010
Specialization : Marketing & Finance
Phone No. : 9810939376
Email ID : [email protected]
2. TITLE OF THE THESIS:-
Analyzing prospects for increasing brand presence and readership for Hindustan
times, English daily.
3. PROBLEM DEFINITION/HYPOTHESIS :-
Analysing the prospects for increasing brand presence and readership of
Hindustan Times, English daily. The Hypothesis of this research is to find
out HTs and its competitors presence in different outlets across the region
and to identify new oppurtunities. It aims at studying how newspapers can
increase their market share by making itself available at various location(
cafes, waiting rooms) , i.e capitalizing on marketing by being widely
available. This thesis tells us about Indian print media industry and its
future. Organizations donot have the required resources to reach all
prospects hence our object will indentify unexplored marketing
opportunity with a focus on spare time with consumers.
4. RESEARCH OBJECTIVE:-
Identifying opportunities for placing newspapers.
Analyzing increased brand presence by capturing on prospects idle
time.
Studying the competitors market vis--vis that of HT.
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5. LITERATURE RELATING TO THE PROBLEM (IN BRIEF): -
India continues to hold its position as one of the fastest growing
economies in the world having growth peers such as China, Brazil, Russia,
Singapore and Indonesia. Strong growth in the manufacturing and service
sectors should enable the economy to maintain its GDP momentum in the
future. The outlook going forward remains optimistic although the growth
rate may be moderated given the higher base from the previous year, a
firm interest rate environment, sustained inflation and a generally
unpredictable global economic situation
Rising per capita income, higher literacy rates, increasing aspiration levels
and rapid urbanization has led to an increase in demand and change in
consumer preferences. Apart from the demand for basic goods,
convenience and luxury goods demand is also growing at a fast pace. With
increase in incomes at both the rural and urban levels, the demand is
expected to rise further.
6. SCOPE OF THE THESIS WORK :-
Weather its a communication or an action without the proper feedback orresponse its not complete. So marketer undertakes various types of
research such as descriptive, exploratory or casual research to bridge the
gap between company offering and its customer. In the first phase of the
thesis I will be studying all the previous researches of company which
were mostly conducted by the top research companies. This study will
help in developing the practical approach of the subject plus better
understanding of companys position, its competitors and various actions
undertaken by the company.
Population of Delhi has been segmented on the basis of their geographical
location. Data has been taken from Census Survey 2001( as this is the
current available), figures has been extrapolated on the basis of Delhis
population growth rate. Same segmentation approach has been used for
outlets segmentation. Apart from geographical location waiting time has
also been taken under consideration.
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ACKNOWLEDGEMENT
Success is not a destination, but a journey the above saying is heard
very often but I realized it even better during my thesis. Any
accomplishment requires the efforts of many people and this work is
no different. I have been fortunate enough to get the help and
guidance from many people.
It is a pleasure to acknowledge them, though it is still inadequate
appreciation for their contribution.
I would not have completed this journey without the help, guidance
and support of certain people who acted as guides, friends and
torchbearers along the way.
I would like to thank my faculty guide Prof. Vijay Boddu Indian
Institute of Planning and Management for their valuable guidance
and help. The thesis could not be complete without their support and
guidance. Thanking them is only a small gesture for the generosity
shown.
I would like to express my deepest and sincere thanks to my company
guide Mr. Abhishek Kanodia, Brand Manager, HT Media Ltd.
I am also thankful to all my friends, my family and all the staff
members of HT Media Ltd, for cooperating with me at every stage of
the thesis. They acted as a continuous source of inspiration and
motivated me throughout the duration of the thesis helping me a lot in
completing this thesis.
(AVANTIKA MOZIKA)
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ABSTRACT
This thesis is about strategies for increasing brand presence and
readership for Hindustan Times. In addition to in-home reading,
newspaper can also be read at other place outside home like cafes,
bank, saloon, waiting rooms service centre etc.
Distribution or Availability of newspaper in these places can help
ensure more readership and increase product and brand preference.
The challenge is to optimize distribution for maximum impact.
This thesis is being undertaken in HT Media Ltd, one of the Indias
largest media company that is indulged in newspaper dailies, internet
business and FM radio market.
The methodology used for this purpose was extensive primary and
secondary research at various outlets in Delhi to assess not only HTs
presence but also its competitors.
This thesis not only helped me in gaining an insight of Indian print
media industry but also enabled me to have the practical experience of
Marketing Research, done on the basis of database being prepared
and the analysis that is done for assessing effectiveness and
opportunity of circulation at different outlets. We made database
which can be prospective outlets of HT Media Ltd where circulation
can enhance the readership. After observing such respondents we
actually found visitors movements during waiting time and their
brand and category preference.
This thesis gives the details of the Indian print media industry,
company overview & business strategy and its products. It also gives
the presence of its brand and competitors brand across different
outlets in Delhi region. This thesis also talks about variousassociations between various variables which affect the readership
behavior and preference
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TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION Purpose, Scope & Limitation
Sources and Methods
Benefits Gained through the thesis
CHAPTER 2: LITRETURE REVIEW
Indian Economy
Background of Print Media Industry
Industry overview in Indian market
Indian Print Media Industry Future
HT Media Overview
HTs Product Line
HT Re- Launch
HT Share Market position
CHAPTER 3: RESEARCH
Background of the thesis
Research Objective
Research Design & Methodology
Sampling
Data Collection
Observation Exercise Detailed Findings
Findings
Things To Think
CHAPTER 4: HT PACE (research)
REPORT OF DATA COLLECTIONFINDINGS AND ANALYSIS
RECOMMENDATION
BIBLIOGRAPHY
ANNEXURE
Annexure I: Observation Form
Annexure II: Estimated population ward wise for 2007
Annexure III: Summary of Research done by Indica ResearchAnnexure IV: Summary of Research HT Placement Effectiveness
Annexure V: Name of outlets visited
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INTRODUCTION
Purpose, Scope & Limitations:
Purpose: This thesis is titled Strategies for Increasing Brand
Presence and Readership of Hindustan Times i.e. assessing brand &
category presence across the region. This thesis is undertaken to find
out the movement action of visitors at different types of outlets who
are waiting there to be rendered service as well as analyse how to
capture the customers attention and thus increase brand presence.
The reason for such study is because nowadays people dont have
time to read the whole newspaper in morning or before leaving the
home. So addition to in-home reading marketers found that
newspaper can be read at various other places like cafes, waiting
rooms, banks, saloon, clinic or hospital, where people have free time
to kill. So marketers started circulating their newspapers to differentoutlets to enhance the readership.
The purpose of this research is to find out HTs and its competitors
presence in different outlets across the region and activities people do
to kill their free time. This thesis tells us about Indian print media
industry and its future.
Scope:The whole thesis is divided into Study of previous researches
Segmentation of Delhi population and outlets
Survey, Feedback and Data analysis
Study of previous researches: Weather its a communication or an
action without the proper feedback or response its not complete. So
marketer undertakes various types of research such as descriptive,exploratory or casual research to bridge the gap between company
offering and its customer. In the first phase of the thesis I will be
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studying all the previous researches of company which were mostly
conducted by the top research companies. This study helped in
developing the practical approach of the subject plus better
understanding of companys position, its competitors and variousactions taken place by the company. While studying I emphasized
mainly on the following parameters:
Research Agency
Research Date & Center
Research Objective
Research Design, Sample size & Demographics
Learning & Recommendation
Business Implication of the research finding
The study of the researches done by top research companies gave the
idea of their style of analyzing data and presenting the results, which
helped me through out the project.
Segmentation of Delhi population & Outlets: Population of Delhi
has been segmented on the basis of their geographical location. Data
has been taken from Census Survey 2001, figures has been
extrapolated on the basis of Delhis population growth rate. Same
segmentation approach has been used for outlets segmentation.
Apart from geographical location waiting time has also been taken
under consideration.
Survey, Feedback and Data analysis: The last phase of the project
was about conducting an exploratory research to help management
better define problems or opportunities regarding placements of
newspaper in different types of outlets. This research also includes
observational studies to monitor consumer behavior in an unobtrusive
way. The survey has been undertaken across the Delhi region in
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different outlets to find out the brand or category presence. As per the
queuing theory customers are inclined towards various activities at
places where they have free time to kill. This activities or movement
actions are driven by various factors. As the availability of resources islimited for any organization, the success mantra has become
utilization of available resource to get maximum output. The findings
of the research will help the company to get efficiency in their
circulation to different outlets for enhancing the readership. Also the
brand presence that the paper has that will be analysed by the no. of
paper read at these places as compared to that of competitors.
Limitation of the study:
The thesis is limited in scope due to restrictions over the length
of observation sheet.
The definition of the population may be restricted due to
resource constraints or the availability of adequate sampling
frames. Thus, the results can only be generalized with
confidence to the group from whom the sample was taken.
Sources and Methods:
Understanding of companys position in market and its business
strategy.
Creating a database of potential outlets through our ownfindings from the thesis.
Moving to different outlets and observation of behavior of the
visitors there in addition to this interviewing with the
management at the outlet to assess the competitors offering.
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BENEFITS GAINED THROUGH THE THESIS
Practical Experience: The most obvious benefit gained from
conducting this study is the practical experience, I acquired. I found
that it was quite hard to truly understand the concepts and ideas
taught in the classroom until they are required to apply them in a
practical situation. Such a fundamental concept as market
segmentation takes on a new meaning when I was required to
carefully identify, define, and measure the characteristics of some
important customer group(s).
Satisfaction of Producing a Product: Apart from the requirement of
the college submission of the thesis I found considerable satisfaction
in doing the thesis. This exercise involved me from start to finish in
solving a practical problem. At that point, it was quite hard for me to
imagine what the final product would be like. However, in the end I
felt satisfied.
Application of Skills: This thesis required to apply a variety of skills.
Some of the most important and rewarding experience I encountered
was accomplishing an important objective by working with others.
Exposure to a Professional Experience: This thesis also gave me an
exposure to professionalism and hardwork.
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LITERATURE REVIEW
The Indian economy
According to the estimates by the Ministry of Statistics andProgramme Implementation, the Indian economy has registered a
growth of 7.4 per cent in 2009-10, with 8.6 per cent year-on-year (y-o-
y) growth in its fourth quarter. The growth is driven by robust
performance of the manufacturing sector on the back of government
and consumer spending. GDP growth rate of 7.4 per cent in 2009-10
has exceeded the government forecast of 7.2 per cent for the full year.
According to government data, the manufacturing sector witnessed a
growth of 16.3 per cent in January-March 2010, from a year earlier.
Economic activities which showed significant growth rates in 2009-10
over the corresponding period last year were mining and quarrying
(10.6 per cent), manufacturing (10.8 per cent), electricity, gas and
water supply (6.5 per cent), construction (6.5 per cent), trade, hotels,
transport and communications (9.3 per cent), financing, insurance,
real estate and business services (9.7 per cent), community, social and
personal services (5.6 per cent). The Gross National Income is
estimated to rise by 7.3 per cent in 2009-10 as compared to 6.8 per
cent in 2008-09. The per capita income is estimated to grow at 5.6 per
cent in 2009-10.
Indias industrial output grew by 17.6 per cent in April 2010. The
manufacturing sector that accounts for 80 per cent of the index of
industrial production (IIP) grew 19.4 per cent in April 2010, as against
0.4 per cent a year-ago.
Capital goods production grew by 72.8 per cent against a contraction
of 5.9 per cent a yearago. Consumer durables output continued to
grow at a fast pace of 37 per cent, mirroring higher purchase of goods
such as televisions and refrigerators.
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Growth witnessed across all sectors
In this era of increasing globalization, Indian companies across
sectors have entered into an environment of higher competition. The
resilience shown by the industrial sector against the hardening of
global oil prices is reflective of inherent strengths and capabilities of
the sector. The services sector has grown fast due to an increase in
the number of middle class families, which is growing at 20% a year
and is expected to reach 350 million people by the year 2015.
Economic position stronger
The number of registered foreign institutional investors (FIIs) was
1710 as on May 31, 2010 and the total FII inflow in equity during
January to May 2010 was US$ 4606.50 million while it was US$
5931.80 million in debt.
Net investment made by FIIs in equity between June 1, 2010 and
June 14, 2010 was US$ 530.05 million while it was US$ 875.73
million in debt.
As on June 4, 2010, India's foreign exchange reserves totalled US$
271.09 billion, an increase of US$ 9.88 billion over the same period
last year, according to the Reserve Bank of India's (RBI) Weekly
Statistical Supplement.
Moreover, India received foreign direct investment (FDI) worth US$
25,888 million during April-March, 2009-10, taking the cumulative
amount of FDI inflows during August 1991 - March 2010 to US$ 1,
32,428 million, according to the Department of Industrial Policy and
Promotion (DIPP).
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Hindi, Marathi,http://en.wikipedia.org/wiki/Malayalam , Kannada, Tamil,
Telugu, Urdu and Bengali.
The Indian language papers have taken over the English press as per
the latest NRS survey of newspapers. The main reasons being the
marketing strategy followed by the regional papers, beginning with
Eenadu, a telugu daily started by Ramoji Rao. The second reason
being the growing literacy rate. Increase in the literacy rate has direct
positive effect on the rise of circulation of the regional papers. The
people are first educated in their mother tongue as per their state in
which they live for e.g. students inMaharashtra are compulsorytaught Marathi language and hence they are educated in their state
language and the first thing a literate person does is read papers and
gain knowledge and hence higher the literacy rate in a state the sales
of the dominating regional paper in that state rises.
The next reason being localisation of news. Indian regional papers
have several editions for a particular State for complete localisation ofnews for the reader to connect with the paper.Malayala Manorama has
about 10 editions in Kerala itself and six others outside Kerala. Thus
regional papers aim at providing localised news for their readers. Even
Advertisers saw the huge potential of the regional paper market, partly
due to their own research and more due to the efforts of the regional
papers to make the advertisers aware of the huge market.
There has been a frenzy of activities in the Indian newspaper industry
- some eye it with pleasure, some with anxiety, but this spur of fresh
developments is continuing. New editions, new titles, all-color pages,
acquisitions and mergers, internal cooperation... these are just a few
of the happenings that have transformed the entire scenario.
http://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Malayalam -
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Undoubtedly, the newspaper industry is in its full bloom, posing a
win-win situation for everyone...newspaper publishers, readers,
advertisers, web offset manufacturers, consumable suppliers, etc.
There was a time when select group of newspapers were ruling a
particular region and they all were self-contained and did not wish to
foray into other regions. For example, Hindustan Times was confined
to Delhi region, The Hindu in Chennai region, while Tribune was
dedicated to Ambala (later Chandigarh), Anandabazar Patrika was
confined in West Bengal and Bhaskar in Gujarat and so on.
But lately, the scenario has completely changed, probably marked
with Times group spreading its wings across other territories; for
example, the Times of India added a number of new editions and the
recent one being their Nagpur edition. The Indian Express group
launched its Marathi daily Loksatta in Bangalore and Hyderabad.
Deccan Chronicle Holdings Ltd launched the Chennai edition of
Deccan Chronicle and they are now planning to bring out a Bangalore
edition as well. HT Media Ltd launched a new edition in Gurgaon and
lately in Mumbai. They also relaunched HT Next, targeted at students
of age group 12 to 16 years with its new campaign I am next.
Regional newspapers like Dainik Jagran, Dainik Bhaskar, Rajasthan
Patrika, Amar Ujala, etc have also started spreading their hold over B
class cities by bringing out regionspecific editions. Close on the heels
of launching its Amritsar and Jalandhar editions, the Bhaskar group
launched an edition in Sagar, Madhya Pradesh and more recently
Gorakhpur, UP. After launching its Rajkot edition, Divya Bhaskar
launched its Jamnagar edition, making it Jamnagars first ever
Gujarati morninger. They also launched an edition in Anand. Amar
Ujala launched its Gorakhpur edition, which was followed by an
edition in Aligarh. Nai Dunia, the Hindi daily, launched its Bilaspur
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edition, which will soon be followed by Jabalpur and Bhopal editions.
Rajasthan Patrika launched a Hindi paper Daily News in Jaipur.
Sahara Group launched its Urdu daily, Roznama Rashtriya Sahara in
Bangalore, which will be followed by the launch of its Srinagaredition, besides specific editions for Rajasthan and Madhya Pradesh.
The Sahara group also launched the Kanpur and Dehradoon editions
of their popular Hindi daily Rashtriya Sahara. More recently, the Hindi
daily, Punjab Kesari forayed into Hisar. Jagran Prakashan Limited
launched I-next, the first bilingual newspaper in the country, targeting
readers in the age group of 18-35 years. The paper was launched in
Lucknow and Kanpur and the company has plans to launch the brand
in 5 more mini metros of North India. More recently, The Tribune
launched its Himachal Pradesh edition; it is notable that it is their
fourth edition after Chandigarh, Delhi and Jalandhar.
Business newspapers have also branched into new editions in newer
territories. Financial Express, the business daily, launched its Pune
edition while Business Standard launched its Bhubaneshwar edition.
Another business newspaper (20 pages colour and 4 pages black-
andwhite) launched was Mint from the Hindustan Times group in
Delhi and Mumbai. After these two cities, HT Media plans to launch
Mint in Kolkata and Chandigarh, giving competition to Economic
Times from Times of India group. DNA Money launched its
Ahmedabad edition for the Gujarati businessmen and also a stand-
alone Mumbai edition, even though it continues to be available as a
supplement along with the main paper DNA in Mumbai. DNA Money
is planning to bring out its Jaipur edition as well. The Times Group
has launched a Gujarati language edition of The Economic Times.
Another popular way seen to enter into other territories quickly has
been by acquisitions, like Times of India group acquired Bangalore-
based publishing house, Vijayanand Printers to tap the southern
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market. The Vijay Times group was comparatively a newcomer to the
industry, with its promoters coming from the transport business, but
with good political background. Soon, Times of India group launched
its Kannada daily The Times of India Kannada in Bangalore.
Its really surprising that how fierce competitors join hands to form
new strategies first it was in collective marketing campaigns and
now a joint newspaper as well. As a new marketing alliance, Business
Standard has tied up with Desh Pardes Ni AajKaal, a Gujarati evening
newspaper, for advertising combination. This step has been taken to
grow the circulation of Business Standard in Saurashtra and Kutchregions.
Hindustan Times and Times of India jointly launched a newspaper
Metro Now, a morning tabloid targeted at the age group of 18-30
years. Metro Now is published by Metropolitan Media; a 50:50 joint
venture between HT Media and The Times of India group. Even though
the tabloids have not been very successful in the past, specially inDelhi, but this market is now set to experience world-class changes as
three major tabloids are lined up for Delhi region alone - first it was
Metro Now and recently Mid Day group has relaunched its afternoon
tabloid Mid Day Delhi on the same content lines as Mid Day
Mumbai. Both the newspapers are targeted at the young readers who
are regularly on the move. Besides, the Times of India group is set to
launch Bangalore
Mirror - another tabloid for the IT city, Bangalore. In terms of adopting
new technologies, the newspapers have realized that customer is the
king and amidst so many choices, readers would go for newspapers
that are more reader-specific, content-rich and give value for money.
The black and white technology is becoming pass whether it is a
mobile phone or a newspaper. Today, readers prefer all-color editions
and more and more newspapers have come out with all-color editions.
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leading foreign manufacturer is in talks with a local web press
manufacturer to jointly set up a new manufacturing facility in India. It
would indeed be a major step in this industry and the effect would be
for all of us to see.
Quality has become an important factor in the industry and Indian
newspapers are continuously investing in quality control equipments.
The demand for automatic registration control systems has increased
to the extent that leading manufacturer QI Press Controls is planning
to come up with manufacturing activities in India.
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INDUSTRY OVERVIEW IN INDIAN MARKET
The print media in India is a long way from being dead if the official
report on the state of the print publications is anything to go by. The
Press in India 2007-8, the annual report of the Registrar of
newspapers for India (RNI), said that print media claimed a
substantial share in the information space in the country registering
4,332 new newspapers and a 6.7% increase in circulation.
Press in India Highlights for 2007-08(source-RNI)
The total number of registered newspapers, as on 31st March,
2008: 69,323 .
The number of new newspapers registered during 2007-08:
4,332
Percentage of growth of total registered publications over the
previous year: 6.7 %
The largest number of newspapers & periodicals registered in
any Indian language (Hindi): 27,527
The second largest number of newspapers & periodicals
registered in any language (English): 10,000
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The state with the largest number of registered newspapers
(Uttar Pradesh):10,779
The state with the second largest number of registered
newspapers (Delhi): 9,483
The number of newspapers that submitted Annual Statements:
9,072
The total circulation of newspapers : 20,71,08,115
The largest number of newspapers & periodicals that submitted
Annual Statements in any Indian language(Hindi): 4,962
The second largest number of newspapers & periodicals that
submitted Annual Statements in any language(English) : 971
The largest circulated Daily: The Hindu,English,Chennai :
12,75,553
The second largest circulated Daily: Ananda BazarPatrika,Bengali,Kolkata : 12,55,850
The third largest circulated Daily: Eenadu,Telugu,Hyderabad :
11,81,844
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The largest circulated multi-edition Daily: The Times of India,
English(5 editions):23,35,991
The second largest circulated multi-edition Daily:
Eenaduk,Telugu,(23 editions):22,27,025
The largest circulated periodical: The Hindu Weekly,English,
Chennai : 11,28,569
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.
The 2009 Indian Readership Survey findingsshows that the largest
read local language newspapers to beDainik Jagran (with 55.7 million
readers) andDainik Bhaskar (with 44.9 million readers), both
published inHindi.TheTimes of India is the most widely readEnglish
language newspaper (13.3 million), followed byHindustan Times (6.3
million),The Hindu (5.2 million). The New Indian Express is another
widely-read English language newspaper (1.8 million}.Malayala
Manorama newspaper which is published inMalayalam from Kerala,
currently has a readership of over 16 million (with a circulation base
of over 1.8 million copies) has the largest circulation in regional
languages.
Hence, this report cannot be treated as comprehensive, the preface to
the study noted, and cautioned that it can give only a broad overview
on the general trend of the Indian press based on the number and
circulation of the newspapers. Since the data is based on the number
of annual statements for the year 2007-09, these can only be termed
as claimed circulation figures
LEISURE READING:A man reads a newspaper while resting on a wall
in Kolkata July 5, 2009. The number of dailies being published in the
country in 2007-08 was 4,332. Their claimed circulation figure was
20,71,08,115 copies, 6.7 per cent higher than in the previous year.
Hindi had 799 dailies claiming a circulation of 3,37,73,557 copies,
while 181 English dailies sold 1,07,71,169 copies. (Reuters/Parth
Sanyal) The majority of Indian newspapers were periodicals.
Circulation details were available from 5,351 periodicals which totaled
7,74,76,070 copies. Out of these, 2,627 were weeklies, 824
http://www.newswatch.in/newsblog/4170http://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/The_New_Indian_Expresshttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Malayalamhttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/The_New_Indian_Expresshttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Times_of_Indiahttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://www.newswatch.in/newsblog/4170 -
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fortnightlies, 1,407 monthlies, 239 quarterlies, 44 annuals and 210 of
other periodicities.
Circulation of periodicals increased from 5,83,73,701 copies during
2007-08 to 7,74,76,070 in 2008-2009. Weeklies led with 4,21,63,994
copies, followed by monthlies (2,02,31,088), fortnightlies
1,03,31,047), other periodicals (21,96,923), quarterlies (16,16,060)
and annuals (9,36,958).
Newspapers were registered in English and 22 main languages listed
in the Eighth Schedule of the Constitution. Newspapers were also
registered in 100 other languages including dialects and a few foreign
languages. The highest numbers of newspapers were published in
Hindi (3,265), followed by English (873), Bangla (492), Gujarati (477),
Urdu (403) and Marathi (329). In terms of circulation, Hindi
newspapers continued to lead with 6,70,35,756 copies, followed by
English with 2,72,90,601. Gujarati with 83,52,093 came third. Urdu
and Malayalam followed closely with 81,09,935 and 76,91,166 copies
respectively.
Among language dailies, Hindi led with 799 newspapers followed by
181 in English. The languages that published more than 100 daily
newspapers were Marathi (127), Urdu (162) and Telugu (110).
Circulation-wise, the Hindi press maintained its dominance with
3,37,73,557 copies followed by English with 1,07,71,169.
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Newspaper sale in the country increased by 11.22% in 2007. By 2007,
62 of the world's best selling newspaper dailies were published
inChina,Japan, and India. India consumed 99 million newspaper
copies as of 2007making it the second largest market in the world
for newspapers.
READERS EVERYWHERE: Passengers buy newspapers at a railway
station in Guwahati Wednesday, July 12, 2009. Newspapers were
registered in English and 22 main languages listed in the EighthSchedule of the Constitution. Newspapers were also registered in 100
other languages including dialects and a few foreign languages. The
highest numbers of newspapers were published in Hindi (3,265),
followed by English (873), Bangla (492), Gujarati (477), Urdu (403)
and Marathi (329). (AP/Anupam Nath)
During 2008-09, the largest numbers of newspapers were publishedfrom Uttar Pradesh (1,385), followed by Delhi (,1029), Maharashtra
http://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/China -
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(646), Rajasthan (598) and West Bengal (559). In the previous years,
Uttar Pradesh topped in total circulation, but in 2008-2009, Delhi
sped ahead with a circulation of 2,65,01,569 copies, leaving UP
behind with 2,62,85,541 copies. Maharashtra retained its thirdposition with 1,59,59,124 copies.
Uttar Pradesh had the largest number of daily newspapers (285),
followed by Maharashtra (197). Daily newspapers are published from
all the states. However, no circulation details were made available
from the union territories of Andaman & Nicobar Islands, Dadra &
Nagar Haveli, and Lakshadweep. Dailies from Uttar Pradesh with atotal circulation of 1,11,45,976 copies were at the top, followed by
Maharashtra with 83,46,863 and Delhi 80,79,842 copies respectively.
A notable feature was that Orissa achieved the distinction of
publishing newspapers in 17 major languages (bilingual and
multilingual publications have not been included in the 17 major
languages). Delhi came next with 13, Maharashtra 12, Kerala 9 andKarnataka 8. Uttar Pradesh published the maximum number of
newspapers in a single language i.e., 1,155 in Hindi.
Other states with notable number of language newspapers were
Rajasthan 545 in Hindi, Delhi 492 in Hindi, Gujarat 439 in Gujarati,
West Bengal 430 in Bangla, Madhya Pradesh 422 in Hindi and
Maharashtra 309 in Marathi. It was also noticed that regionallanguage newspapers were leading both in number and circulation in
all major states.
These details exclude bilingual and multilingual publications since
these are not individual languages.
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TOP OF THE MULTI-POPS: People read early morning newspaper
reports relating to the work in progress regarding the common wealth
games in the metros in Delhi Monday, july26, 2010. The Times of
India, having eight editions with a combined circulation of 27,71,669
copies came first among multi-edition dailies. Dainik Jagran in Hindi
having 15 editions, claiming a combined circulation of 24,83,432
copies stood second. (AP photo) Out of the 7,225 newspapers that
submitted their annual statements, 323 were big,1369 medium and
5533 were small. The big ones circulated 6,02,91,789 copies, the
medium 5,68,46,893 copies, and small 3,95,80,527 copies. In the
big category were 198 dailies and tri/bi-weeklies. In the medium
category the number stood at 830, and in small 846 dailies. Their
circulation accounted for 3,39,78,571 copies, 3,53,70,484 copies and
98,94,084 copies respectively.
Hindustan Times, published from Delhi and printed at New Delhi,
Gurgaon, Noida, Chandigarh, Bhopal and Jaipur, was the largest
circulated single edition daily with 11,75,339 copies followed by
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Ananda Bazar Patrika, published from Kolkata with 11,30,167 copies.
The Times of India, published from New Delhi and printed at New
Delhi and Sahibabad came third with 11,02,772 copies.
The Times of India, having eight editions with a combined circulation
of 27,71,669 copies came first among multi-edition dailies. Dainik
Jagran in Hindi having 15 editions, claiming a combined circulation of
24,83,432 copies stood second. Dainik Bhaskar (Hindi) with 16
editions and a combined circulation of 19,01,384 copies, occupied the
third position.
Among periodicals Rishi Prasad, a Hindi monthly from Gandhinagar
topped with a circulation of 11,37,050 copies, while Saras Salil, a
Hindi fortnightly, published from Delhi came second with a circulation
of 10,53,119 copies. Out of 7,225 newspapers, as many as 5,680 were
owned by individuals, 973 by joint stock companies, 157 by trusts,
134 by societies and associations, and 169 by firms and partnerships.
In all, 64 newspapers were brought out by the central and stateGovernments. Cooperative societies, educational institutions and the
like owned the remaining 49.
UP FOR THE PICKING: A selection of front pages of Indian
newspapers featuring pictures of streets of Delhi in Shambles due to
the monsson. Out of the 7,225 newspapers that submitted their
annual statements, 323 were big, 1369 medium and 5533 were
small. The big ones circulated 6,02,91,789 copies, the medium
5,68,46,893 copies, and small 3,95,80,527 copies. In the big
category were 198 dailies and tri/bi-weeklies. (AFP File Photo)
Newspapers owned by individuals had the largest share in circulation
53.10 per cent, followed by those owned by joint stock companies
37.38 per cent. In all, 307 common ownership units brought out
1,174 newspapers during the year. These units also published 101
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papers, which had no news content. Newspapers, belonging to these
units, had a circulation of 6,26,90,430 copies, i.e. 37.26 per cent of
the total circulation of the Indian press. Dailies published by these
units had a circulation of 4,59,59,067 copies i.e. 58.26 per cent of thetotal circulation of daily newspapers.
Out of the total 5,351 periodicals, 4,645 dealt with news and current
affairs, while 63 were dealing with religion and philosophy. Apart from
these there were other periodicals, dealing with various subjects, such
as social welfare, medicine and health, education, finance and
economics, literature and culture, children, women, law and publicadministration, cinema, commerce, agriculture and animal
husbandry, science, sports, engineering and technology, and industry,
etc. There were 64 government publications 56 central and eight
state. Employment News, an English weekly published from Delhi was
the largest circulated government publication with a figure of 5,47,486
copies.
Apart from general newspapers and specialised journals, there were
3,724 registered publications, without a definite periodicity. These
publications were, therefore, not included in the study. Of the 3,724
miscellaneous publications only 29 furnished their circulation data,
claiming 81,41,877 copies.
Twenty-eight foreign missions in India had 111 registered ublications.Majority of these were registered from Delhi and others from
metropolitan cities of Mumbai, Kolkata and Chennai.
Indian, world newspaper circulation up, despite Internet
Newspaper circulations worldwide rose 2.3 per cent in 2006 with
Indian sales increasing most with 12.93 per cent, the World
Association of Newspapers (WAN) said in Cape Town on Monday.
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Newspaper sales increased in Asia, Europe, Africa and South America,
with North America the only continent to register a decline.
Advertising revenues in paid dailies were up 3.77 per cent last year,
WAN said.
China, Japan and India account for 60 of the world's 100 best-selling
dailies, while the five largest markets for newspapers are China, India,
Japan, the US and Germany.
When free dailies are added to the paid newspaper circulation, global
circulation increased 4.61 per cent. Free dailies now account for
nearly 8 per cent of all global newspaper circulation.
As per PWC report in Zenith Publication, Advertising spends as % of
GDP in India is still very low in comparison to global figures. So there
is an attractive growth potential.
Indian print media industry has huge potential to grow because
Indian media at inflexion point, with ad spend set to rise with
economic growth, rising consumerism and higher media penetration.
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The data from WAN's annual survey of world press trends was
released to more than 1,600 publishers, editors and other senior
newspaper executives from 109 countries at the 60th World
Newspaper Congress and the 14th World Editors' Forum in CapeTown.
"These results are even better than we expected," said Timothy
Balding, chief executive officer of Paris-based WAN. "Newspapers are
alive and well and exhibiting enormous innovation and energy to
maintain their place as the news media of preference for hundreds of
millions of people daily." The trend is defying the rise of the Internet."As the digital tide gathers strength, it is remarkable that the press in
print continues to be the media of preference for the majority of
readers," Balding said.
Yet, at the same time, newspapers were "exploiting to the full all the
new opportunities provided by the digital distribution channels to
increase their audiences", he added. Rising circulation figures in 2006took global sales to a new high, with more than 515 million people
buying a newspaper every day.
With free dailies included, daily circulation increased to nearly 556
million. Average readership is estimated to be more than 1.4 billion
people each day, with most copies read by more than one person. In
Europe, daily newspaper circulation was up overall, with 10 EUcountries increasing their circulation, headed by Romania with 25.7
per cent, Austria with 9.43 per cent, and Portugal with 8.95 per cent.
Estonia, Ireland, Italy, Lithuania, Malta, Poland and Slovakia also
increased sales, with circulation remaining stable in Cyprus.
Another 15 EU countries reported losses. The Slovenian market was
hit worst with 18.9 per cent, followed by Latvia with 7.8 per cent and
Greece with 4.9 per cent. Belgium, the Czech Republic, Denmark,
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Finland, France, Germany, Hungary, Luxembourg, the Netherlands,
Spain, Sweden and Britain also reported losses.
Elsewhere in Europe, circulation increased in Turkey and Croatia,
while declining in Norway and in Switzerland In the US, the
circulation of dailies fell 1.9 per cent, with most of the decline coming
in evening dailies. In Latin America, Brazilian newspaper sales were
up 6.5 per cent and Colombian sales increased 3.2 per cent.
In Asia, circulation was up 3.61 per cent over the previous year.
Indian sales increased most with 12.93 per cent. Elsewhere in Asia,
sales were up in China, Malaysia, Singapore, Bangladesh and Korea,
and down in Taiwan and Japan. Sales in Australia recorded an
increase of 2.95 per cent, while New Zealand newspaper sales were
down 1.1 per cent. In Africa, sales were up 8.24 per cent in South
Africa and stable in Nigeria and Kenya.
The Japanese remain the world's greatest newspaper buyers, while
Belgians spend the most time reading them - an average of 54
minutes a day - followed by the Chinese, Finns and Brazilians, with
48 minutes each.
Sunday newspaper circulations declined 3.69 per cent, with the US
and Britain remaining the largest markets for Sunday papers by far.
Circulation for non-daily newspapers rose 7.29 per cent.
Free daily newspapers saw a circulation increase of 55 per cent in one
year, with a total of 287 free titles distributing 40.7 million copies a
day - most of them in Europe.
The five largest free dailies are Metro in Britain, Leggo in Italy as well
as 20 Minutos, Que! and ADN in Spain Indian Print Industry__ Future
Perfect Advertisers the world over are taking the online route to reach
audiences like never before. In the process, they are faced with the
choice and the challenge of reaching the right audiences, as against
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the broad spread of the past. Even as online advertising booms,
many a print publication in India has realized the ground realities -
perhaps with indications from the international markets - and marry
its content through the web, mobile and other vehicles to ensuremonetization through advertising, and access revenues. The
awakening is true for not just the English publications in India, but
the vernacular as well. Demand for content from India from abroad is
another contributing factor to the growth. While remaining tuned to
the challenges of the present and the future, print continues to
remain, in the Indian market, the largest advertising medium in terms
of revenues.
Advertising revenues show continued growth Advertising revenues
which are a key profit driver for the Indian media industry have
surpassed projected growth of 15%. The size of India's advertising
industry is estimated to be around Rs. 16,000 crore. Moreover in
India, the spend on advertising as a percentage of GDP is 0.34%,
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merely a third of what it is in an average developed economy and
hence, the potential for growth here is immense.
Media spends register a high growth rate Print media spends have
increased by 23% to Rs. 7,800 crore, while radio and internet, though
on a smaller base, have grown at an impressive 56% and 60%
respectively.
Both general interest dailies as well as business dailies have grown
significantly in terms of volume and yield. Business daily revenues
have crossed the Rs.500 crore marks during the year. While the online
route is gaining increasing visibility globally, print media continues to
be promising in India.
New categories emerge as big advertisers High growth industries such
as real estate, automobiles, financial services and retail chains are
becoming increasingly dependant on print media to reach their target
audience due to its cost effectiveness, longer retention and broad
base. Amongst the business dailies, the largest growth has come not
from the financial sector, but from the real estate (82% growth), events
(48% growth), automobile and travel (50% growth) categories.
Huge potential for growth in the print industry The print industry is
expected to grow at a CAGR of 14% till the year 2015. It also appears
to be the favourite industry for global investors with maximum foreign
investment in this segment.
According to AdEx (a division of TAM Media Research) data, the print
media had a phenomenal run in 2008, bettering its own growth the
year before. Going by the findings, even as the advertising spend on
all media segments grew from Rs 11,600 crore in calendar year 2007
to Rs 13,200 crore in 2008, prints share of this pie grew thefastest,
at 16.1 per cent. The print-killer as it was once feared to be, television,
grew by 11.4 per cent. In absolute revenue terms (through advertising)
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too, print remains the largest (48 per cent), but players have
recognised the inherent challenges of competing for audiences in a
multimedia age.
According to FICCI & PWC report Indian media industry is on growth
a track which is fueled by robust economic fundamentals. FICCI also
told about Print industry growth which is growing faster than TV for
second consecutive year. The potential for print as a business in India
is underlined by foreign interest in investment. This is reflected by
foreign titles and joint ventures, the numbers of which can only grow
in 2006 and beyond. Following a more open set of regulations,
Financial Times picked up close to 14 per cent stake in Business
Standard in 2008. After the government allowed foreign publications
entry, the IHT now sells its international edition in India.
In the case of print, the advertising revenue component, at 56 per
cent, continues to remain higher than the subscription revenue share.
Classified advertisings share of thetotal dropped marginally in 2005,
but the overall growth in ad revenues was not just sustained, but
bettered. The Indian print industry perhaps does not have to be as
wary as its international counterparts of the Craiglist factor.
Let us look at the Singapore market: The Straits Times reports from a
Nielsen Media Research report that while advertising spends in the
country fell by 8.3 per cent in 2009, newspapers grabbed a larger
share of the pie, retaining their status as the preferred medium for
advertisers.
Television and radio were found to be the two biggest losers. While
that may not be an accurate prediction of things to come in India, it
validates opinion that fragmentation may not affect a mature medium
like print to the extent to which it affects a relatively newer (in its
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present form) medium like television. Speaking at a World Association
of Newspapers forum in Beijing in September 2008, G K Oreily, COO,
Independent News and Media PLC, contended, As the market and
particularly as TV - audiences fragment, the relative worth ofnewspapers is enhanced dramatically as advertisers look for a
medium that can guarantee a large reach and reliable
demographics.... He substantiated with the example of the US
market, where research findings showed that in 1985, the average
household received 19 channels and watched 11, while in 2008, it
received 89 and watched only 15.
According to the PWC-FICCI study, which will launched on the
opening day of the FICCI Frames 2009, the print media in India is
projected to grow at 12 per cent (compounded annual) to Rs 19,500
crore in 2010 from the present Rs 10,900 crore. But this growth rate
will be the second slowest among the various media segments, next
only to the piracy-stricken music industry, says the report.
With revised growth estimates for GDP at 6.8 percent in 2009 by
IMF, which is higher than the world average and the expected
recovery from the slow down, the M&E industry is expected to
grow steadily over the next five year period. The industry is looking
at reaching newer target segments, geographies and mediums,
while tapping the potential of the existing ones.
Estimates for the industry indicate robust growth
over next five years The overall M&E industry size grew from INR 579
billion in 2008 to
INR 587 billion at a rate of 1.4 percent. The growth rate is expected
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to increase to ~11.2 percent in 2010, as the industry witnesses a
recovery. The CAGR from 2006 to 2009 has remained at 10 percent
and the industry is expected to grow at a rate of 13 percent in next
five years.
TV and Print are the largest sectors of the industry contributing to
greater than 70 percent of the revenues. Their dominance is
expected to continue going forward. Sectors like Gaming and
Internet have shown the highest growth rates due to the small base
effect and the trend is expected to continue.
Percentage contribution of
Sectors
Source : KPMG
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Media spent per Capita
Source : worldwide media & marketing forecast
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ADVERTISEMENT INDUSTRY- OVERVIEW
The same report puts the growth of the Internet at close to escape
velocity, and this is one of the areas where print has begun marrying
its content into. The need to innovate is being felt across the world,
and Indian print players are waking up to the challenges from their
clan and other media streams, even while the going is good. Redesigns
and new formats are just some of the routes being explored, to remain
relevant to a rapidly changing demographic flaunting its command
over technology. Attempts at consolidation and establishing a larger
geographic presence, and in some cases a national presence, have
challenged established players into innovation at an arguably faster
pace. Notably, three new launches in Mumbai, and one in Chennai,
have stirred the market. The opportunity of cross media consolidation
has seen large television networks - both national and regional -
entering the print fray.
Increasing cost of newsprint and the compulsion to stick to the cover
price, or even reduce to penetrate a new market, have left the medium
overly dependent on advertising revenues. The Internet and the mobile
present the new face of opportunities for the print media, to increase
revenues, and reach more audiences. The brunt of the multimedia
explosion will take some time to have an effect on the future of print,
as a business.
The Indian Print Media sector is currently coming out of a challenging
phase in 2009 when the economic slowdown resulted in a weak
advertising market. This was reflected in the performance of the Print
sector, which grew only marginally in 2009 as a decline in
advertisement revenues were offset by growth in circulation revenues.
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Amount of Advertisement on newspaper 2008 vs 2009
Source : TAM Adex
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HT MEDIA OVERVIEW
HT Media Limited is a major player in the print media in India. It has
a leadership position in the English newspaper market in North India
and the second position in the Hindi newspaper market in the North
and East. The group now intends to consolidate itself as a vibrant and
modern media powerhouse through strategic partnerships, ever
increasing scope of operations and a consumer focused approach.
HT Media found its beginning in 1924 when its flagship newspaper,
Hindustan Times was inaugurated by Mahatma Gandhi. HT Media
(BSE, NSE) has today grown to become one of India's largest media
companies.
Produced by an editorial team known for its quality, innovation and
integrity, Hindustan Times (English newspaper) and Hindustan (Hindi
newspaper through a subsidiary Hindustan Media Ventures Limited),have a combined daily readership base of 12.7 million (based on
round 2 of Indian Readership Survey 2009) to their credit. Both dailies
enjoy a strong brand recognition among readers as well as advertisers.
To cater to the large readership base, HT Media operates 19 printing
facilities across India with an installed capacity of 1.5 million copies
per hour.
In addition to Hindustan Times, HT Media also publishes a national
business newspaper, Mint. Mint is a one-of-its-kind newspaper in the
sense that the company has an exclusive agreement with the Wall
Street Journal to publish Journal-branded news and information in
India. Mint is today the second-largest business newspaper in India
with presence in the key markets of Delhi, Mumbai, Chennai,Bengaluru, Chandigarh, Pune, Kolkata and now Ahmedabad too.
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HT Media has also made its foray into electronic media. Diversifying
its ambit of operations, the company in a consulting partnership with
Virgin Radio, has launched the FM radio channel - Fever 104.
Currently available in Delhi, Mumbai, Bengaluru and Kolkata, Fever104 has established a strong presence as being one of the most
vibrant channels on air. In a short span, the channel's rise has been
meteoric considering its position in Mumbai and Bengaluru at No. 1
and in Delhi as the No. 2 station on the popularity charts.
Internet businesses of HT Media incorporated under Fireflye-ventures, operate leading were
portalsHindustantimes.com andlivemint.com in the general and
business news categories respectively. The company's job
portalShine.com which has received high appreciation from
consumers and industry for its innovative design and usability
crossed 5 million registrations.Desimartini.com - a social networking
site is growing phenomenally. The company has recently launched an
education portalwww.HTCampus.com aimed at students passing out
of school and college to help them take the right decision about their
higher education.
HT Media reported FY 2010 total annual revenue grew by 5% to reach
Rs. 1,454 crore. The circulation revenue posted a robust growth of
19% on account of improved cover price realisation and increased
circulation. The advertisement revenue recorded a modest growth of
1%. Reflecting an increased acceptance amongst advertisers, the
advertising volumes increased by 17%. Radio vertical outscored others
by posting a healthy revenue growth of 52%, taking its revenue to Rs.
http://www.hindustantimes.com/http://www.livemint.com/http://www.shine.com/http://www.desimartini.com/http://www.htcampus.com/http://www.htcampus.com/http://www.desimartini.com/http://www.shine.com/http://www.livemint.com/http://www.hindustantimes.com/ -
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Hindustan Times, The Washington Post ink exclusivecontent deal"
New Delhi / Washington, DC21st Dec, 2009
Hindustan Times, one of Indias leading English language
daily newspapers, has entered into an exclusive content
partnership with The Washington Post, for India.
This partnership between the two media giants, which will
be effective on January 1, 2010, was formally announced
by Sanjoy Narayan, Editor-in-Chief, Hindustan Times, and
Raju Narisetti, Managing Editor, The Washington Post.
43 crore. Riding on the improved ad volumes and realisations, the
Radio business turned EBITDA positive in the fourth quarter of FY 10.
Ad revenue growth continues to be healthy New launches Mint,
Fever 104, Metro Nowand Gurgaon First, HT campus.com build loyal
consumer bases
Mint achieves second position in Mumbai and Delhi combined
Metro Now creates a niche and complementary position in Delhi
Growth outlook strong
Fever 104 is the no.1 radio station in Bengaluru and no.2 in
Delhi
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HT MEDIAS OPERATING PERFORMANCE OVERVIEW
The year under review (FY2010) was a very busy year for HT Media,
where the Company implemented multiple corporate initiatives to
further strengthen its product offering, market position and growth
rate. The new initiatives have measured well to their estimated
success and should help the Company emerge as a strong national
and cross segmental player in the country. Entered into the business
news genre with the launch of Mint'. The Company entered the
business news genre with the launch of the education e-portal HT
Campus' in Delhi and Mumbai in July 2010; it also association withthe Washington Post for an exclusive content deal .
HT Media Financial Results Q4, FY-2010
HT Media Limited today announced its financial results for the fourth
quarter and year ended 31 March 2010. The highlights of the
Companys operational and financial performance are:
HT Media maintains its track record of strong readership growth
according to the Indian Readership Survey, Q1 2010
Hindustan Times becomes the fastest growing English daily in
Delhi,Mumbai, and All India; attains No. 1 position in Delhi
Hindustan consolidates No.3 position, continues to be the
fastest growing Hindi daily with a 6% increase in readership
Mint consolidates its position as the No. 2 business daily
increasing its lead over the nearest competition
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Corporate Journey compact format paper in the country; and unlike
most other business publications, is printed on white paper. Its size
also makes it very convenient and easy to handle. While the
newspaper is still in a nascent stage and they are absorbing feedback,
it has already achieved the No. 2 position in the combined markets of
Delhi and Mumbai. Hindustan Times, flagship of the HT Media group,
outdid every other English daily in IRS 08 R2. The Average Issue
Readership (AIR or daily reach) for the Hindustan Times, showed a
growth of 2.5 lakh, which was more than double any other English
Daily in the latest IRS round.
Significantly this growth has been achieved on the more stringent AIR
(or Daily Reach) measure, that is most relevant to advertisers and
media planners, as it defines the eyeballs or readership that
advertisers get, when they place an ad with the daily.
Hindustan Times saw a simultaneous strengthening of its brand
across the two biggest markets
Delhi & NCR and Mumbai.
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Delhi-NCR: AIR for HT went up by a robust 1.7 lakh, over the
previous IRS round ( 2008 R1), confirming its status as the No. 1
English newspaper of Delhi-NCR. Even in Total Readership
(TR), HT grew by 3% while its nearest competitor declined by 8%. Also,
demographically, HT at +13% is the only English daily to have shown
growth amongst the elusive 20-29 years agegroup.
Mumbai: HT reached a 5.26 lakh AIR (daily reach) by recording a
growth of 1.5 lakh, the highest growth by any daily in Mumbai. In TR
terms, Hindustan Times grew by 1.58 lakh readers, about three times
the total readership increase by the nearest competitor.
This success story has been driven by a mix of aggressive product
differentiation, an editorial focus to include younger readers, and,
especially in the case of Mumbai, a fine-tuning and enhancement of
circulation to reach larger numbers and the right reader-groups.
In terms of product differentiation, launch of HT Business and the re-
launch of HT City and Caf (the entertainment and lifestyle offering in
Delhi and Mumbai respectively) have been the most visible structural
changes. Equally relevant has been the consistent focus on large
editorial campaigns that have had a high impact on significant blocks
of readers.
These campaigns, which have ranged from city infrastructure and
development, such as The Mumbai Project and Gurgaon Collapsing, to
youth issues, such as Hot New Careers and Small Ideas, Big Change,
have helped the newspaper build a strong city and youth connect.
Such projects have also caught the readers imagination by creating a
positive impact on their lives and society.
This phenomenal success and significant growth in numbers, is just
the start for this iconic brand that turns 85 next year. It reflects a
brand that continues to resonate and delight its readers in a truly
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relevant way and deliver consistently for its advertisers, who value
its high quality readership and ambience.
MANAGEMENT DISCUSSION AND ANALYSIS
Rapid expansion in the Hindi segment- strengthens position as the
third largest read Indian daily The Company expanded it's Hindi
footprint with the launch of new editions of Hindustan' in Agra and
Kanpur which reported strong performance in a short period of time.
Leveraging the well-accepted content and design formula from Delhi
and Meerut, the launches met with great success in both these
locations and this is likely to give Hindustan' asignificant presence in
the largest state of the country.
Hindustan' also became the third largest read Indian daily (as per
Round 2 of IRS 2009) and emerged as the only daily amongst the Top
5 Indian dailies to register a growth in readership over the previous
year.
A strong presence in Bihar and Jharkhand, a rejuvenated product in
Delhi and their recent expansions across U.P. will make Hindustan' a
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very prominent Hindi player. Hindustan Times' New Editions and
improved product offerings The Hindustan Times'-Mumbai edition
was restaged in January 2007 with the introduction of new
supplements like Caf, HT Lives, Splurge and Yellow Pages. Mumbaiedition continues to gain momentum and has delivered excellent
performance.
Responding to the healthy growth of the Punjab market, HT launched
its Jallandhar edition along with a classified tabloid. It complemented
the Chandigarh edition with the launch of specific segment based
classified tabloids, viz., HT Estates, HT Style and HT Career Guide.
HT Saturday Classifieds, which is available for readers of Chandigarh,
Panchkula and Mohali was also revamped.
HT Mumbai is the only broadsheet to have grown amongst the youth
(age group of 12-24) while witnessing a marginal decline in readership
to 5.03 lacs. Whereas, HT Delhi retains its No. 1 position in solus
readership while witnessing a marginal decline in overall readership to
21.3 lacs.
Mint the business paper continues to hold the no.2 position in its
segment while holding on to 25% of the market share.
Entry into the Radio segment
Fever 104 FM, owned by HT Media Limited, was formed in technical
collaboration with the Virgin group. The company entered the private
FM radio market in the four main cities of Delhi, Mumbai, Bangalore
and Kolkata with the brand Fever 104FM.
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past four years. Dignitaries like late H.H.Mr.Madhav Rao
Scindia , Mr. Natwar Singh , Mr. Arun Jaitely and Mr. Vinod
Khanna have graced the occasion at different times. Celebrities
like Mrs. Sridevi Kapoor have also attended the function.
The Mint Hindustan Times Luxury Conference is an essential
forum for the discussion and exchange of ideas on the Luxury
industry. With the business of Luxury as its core premise, the
Conference was initiated by HT Media Limited in 2006 with the
support of Ministry of Commerce & Industry, Government of
India. This event is partnered with the biggest brand namessuch as Gucci, Armani, Loui Vuitton and the like.
HT Destination Travel Fair is held on an international scale.
Media spend of more than Rs 1.5 crore is expended across
channels. The aim is at providing a wholesome experience to
travellers with heavy on-ground branding and customized zones
as per the requirements of the tourism boards and showcasing
the potential of domestic travel destinations.
The micro and small enterprises (MSEs) have been accepted
worldwide as the engines of economic growth and are
instrumental in promoting equitable development. The MSEs
constitute over 90% of total enterprises in most of the
economies and are credited with generating the highest rates of
employment growth and account for a major share of industrial
production and exports. In India too, the MSEs play a pivotal
role in the overall industrial economy of the country.
Hence Mint took an opportunity to target this market space &
create a workshop for MSEs & partners to raise debate & get
clarity in growth of the industry.
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There is no denying the fact that HT Media Limited has set
several commendable precedents which created a furore in the
media industry. Print Works has remarkably maintained this
tradition as ours is the first Indian media company to haveorganized this expo, much to the chagrin of other media houses.
Held for five days in April end-May, it fetched huge ad revenues
to the company. The novel concept, undoubtedly, set the
company in the league of top notch organisations which are
always in the lookout of avenues to widen their clientele.
The whole project was handled collectively with a vengeance.
Though conceptualised by boost media international, it gave
new dimension to the client-tapping-mediums of print media.
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BUSINESS STRATEGY
HT has built successful partnership with worldclass organizations.
HT is committed to further strengthen its position as a growing
diversified media house and enhance shareholder value by investing
into new segments and by expanding its geographical footprint. They
will continue to invest behind their product in order to enhance
consumer experience.
Improving leadership position across markets HT continues to
maintain its strong position in Delhi, Chandigarh, Bihar and
Jharkhand due to its strong content based and well designed product.
HT plan to expand our geographical presence to attract high quality
advertisers. In newer markets like Mumbai, Uttar Pradesh and
Punjab, it plans to increase its market share through introduction of
innovative supplements that provide relevant reading material which
will lead to high revenue growth.
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Expanding and leveraging national footprint being a national
newspaper is a significant advantage that HT consistently seeks to
leverage. A wider presence enables it to offer advertisers enhanced
visibility at far more competitive prices. A key focus area for it is hence
to widen its geographic footprint in all its areas of operations.
Improving customer focus
Based on its extensive research and understanding of reader
preferences, HT endeavor to constantly upgrade its product offerings
and develop a long-term relationship with its readers.
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Competitive strengths
HT expanding footprint, cross media presence, nationally recognized
brand, large and modern operations, decades of experience in the
industry, editorial capabilities, deep customer relationships and a
strong market position in both the English and Hindi segments,
combined with a professional management team, provide it with a
significant advantage over other players in an industry that is highly
fragmented and intensely competitive.
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Strong Brand Equity
Both Hindustan Times' and Hindustan' are well established and
widely recognized brands.
Its brands are associated with high credibility and standing which
helps it to build a strong consumer base. Its brand loyalty has enabled
it to enter new segments and gain a relative market share in a short
time span. Mint', Fever 104' and Metro Now' were launched during
the year and already have loyal consumer bases.
HT has continuously strengthened its position as the second largest
print media company by revenues. Hindustan Times' is a market
leader in Delhi with a significant presence in Mumbai, whereas
Hindustan' has a presence in many Hindi language markets;
noticeably in Bihar, Jharkhand, Delhi and Uttar Pradesh.
Hindustan' was the first and only Hindi newspaper to go all colour in
Delhi and other markets. With its strong presence in Delhi and
increasing presence in Mumbai, HT is well positioned to leverage
national advertisement opportunity.
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HTS PRODUCT LINE
Hindustan Times
Hindustan Times has editions from Delhi, Mumbai, Lucknow, Patna,
Ranchi and Kolkata, thus dominating most of the country. Hindustan
Times is printed in nine centers including Bhopal, Chandigarh, Delhi,
Mumbai, Jaipur, Kolkata, Lucknow, Patna and Ranchi.
Its Delhi edition continues to be the largest-circulated English daily in
the country, with a readership of over 1.2 million.
Hindustan Times believes in continuous improvement and providinggreater value to its readers and advertisers. It has set many a
standards for its competitors and will continue to do so in the years to
come. It is the first smart-age newspaper in India to evolve into a new
international size - sleeker and smarter - which ensures enhanced
ease of reading and convenient handling.
In its endeavour to provide its readers with greater value, Hindustan
Times has revamped its existing supplements and added new ones to
its portfolio, offering a daily supplement catering to specific target
audience. Supplements like Brunch are the first of their kind. The
enlarged operations and enhanced look have also paid off with a
substantial increase in circulation across the country
HindustanTimes.com
The all new Hindustantimes.com epitomizes everything that the
Hindustan Times will be going forward a truly 21st Century
newspaper with a convergent print/online strategy, web savvy
journalists who interact with web-savvy audiences, and the full power
of a national news network in the worlds next superpower.
Based on months of painstaking consumer and usability research, the
new website, www.hindustantimes.com, has a neat, clean and clutter-
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free layout, easy to navigate dropdown menus and tab-based controls.
Its focused content strategy, the absence of annoying pop-ups and
range of interactive features from RSS feeds to personalized zones,
instant polls to streaming video, a stocks tracker to match scorecards,uploading photographs to rating stories and then adding them to
delicious or IM links, are all designed to enhance the consumer
experience.
Hindustantimes.com's independent editorial staff is well grounded in
the legacy of the Hindustan Times Group which it takes forward
expertly with breaking news and exclusive coverage that is updatedseveral times a day. In addition site also provides sections written by
popular columnists, along with in-depth web exclusives on politics,
business, new economy, entertainment, fashion and lifestyle.
For cricket fanatics, Hindustantimes.com special coverage has details
on ongoing matches -- live scorecards and ball-by-ball coverage,
player and team statistics, expert views, match analysis and HTexclusives.
With Microsoft as its technology partner, the new hindustantimes.com
takes advantage of the powerful features of Microsoft ASP.NET 2.0
combined with the out-of-the-box functionalities of the Microsoft
Commerce Server 2007.
Ranked amongst the top 10 international news sites by Forbes,
HindustanTimes.com today is one of Indias most comprehensive news
portals with a significant share of the traffic coming from outside and
within India.
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Hindustan
A part of HT Media Ltd., the group's Hindi newspaper Hindustan
ranks as the 4th largest read daily in the country. Hindustan is the
3rd most-read newspaper among Hindi dailies, with a readership of
10.5 million. (National Readership Survey 2005).
Edited by Ms Mrinal Pande, a noted journalist, academician and
writer, Hindustan is known for its fair, unbiased and secular news
reporting and analyses. The width and depth of Hindustan's editorial,
including the newspaper's acclaimed supplements, is quite
unpar