hip chick investors presentation 3.25.15
TRANSCRIPT
Hip Chick Farms
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The Problem
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Hip Chick Farms solution….
Sustainable and Humane
Organic and ABF
Artisanal approach to
convenient foods – fully cooked!
Transparent sourcing
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U.S. Frozen Food Market Growth
• 40% growth in Frozen Natural/Organic in 2014
• 2nd fastest growing category in Natural/OrganicSources: http://www.packagedfacts.com, www.ibisworld.com, www.specialtyfood.com, www.inc.com
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Hip Chick Farms Breaded whole breast meat
8 oz $7.49 ● ● ● Mary's
Bell & Evans Breaded uncooked chicken tender 12 oz $7.99 ● ● Unknown
Applegate Farms Breaded chopped & formed strip 8 oz $7.79 ● ● Unknown
Coleman Natural Breaded chopped & formed strip 8 oz $4.99 Unknown
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Company ProductServing size Price
Sourcing
Competitive Analysis
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Demand/Growth•450 stores currently
• 5 regions Whole Foods
•1,100 stores 2015
•New products•Branded Food Service launch
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Hip Chick Farms Growth 2014: •550% increase in-store sell through•Expanded prod capacity and increased margins
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Financial Forecast and Highlights
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Management and Advisors Serafina Palandech: President & Founder - Owner,
Tugboat Events& Director MZA Events: large scale food, entertainment & fundraising event production.
Jennifer Johnson: VP Operations & Founder - Executive Chef for Getty family, foundation and school; Chef at Chez
Panisse
Joe Marshall: CFO - Senior Finance executive; principal at TBL Capital; CFO natural foods companies through successful
exits. MBA from Harvard.
Sales Managers: Gabriella Duarte and Rian Kerrigan
Advisory Board: Neil Gottlieb – Founder & CEO, Three Twins Ice Cream
Peggy Smith – Co-Founder & COO, Cowgirl Creamery
Bruce Aidells – Founder, Aidell’s Sausage
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Current Raise - Series A –$1.5mm: fully subscribed
$250K Convertible Note – open
Use of Funds
40% Promotions and Marketing
40% Infrastructure, Staff Support
20% Working capital and inventory
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