hip chick investors presentation 3.25.15

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Hip Chick Farms 1

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Page 1: Hip chick investors presentation 3.25.15

Hip Chick Farms

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Page 2: Hip chick investors presentation 3.25.15

The Problem

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Page 3: Hip chick investors presentation 3.25.15

Hip Chick Farms solution….

Sustainable and Humane

Organic and ABF

Artisanal approach to

convenient foods – fully cooked!

Transparent sourcing

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Page 4: Hip chick investors presentation 3.25.15

U.S. Frozen Food Market Growth

• 40% growth in Frozen Natural/Organic in 2014

• 2nd fastest growing category in Natural/OrganicSources: http://www.packagedfacts.com, www.ibisworld.com, www.specialtyfood.com, www.inc.com

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Page 5: Hip chick investors presentation 3.25.15

Hip Chick Farms Breaded whole breast meat

8 oz $7.49 ● ● ● Mary's

Bell & Evans Breaded uncooked chicken tender 12 oz $7.99 ● ● Unknown

Applegate Farms Breaded chopped & formed strip 8 oz $7.79 ● ● Unknown

Coleman Natural Breaded chopped & formed strip 8 oz $4.99 Unknown

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Company ProductServing size Price

Sourcing

Competitive Analysis

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Page 6: Hip chick investors presentation 3.25.15

Demand/Growth•450 stores currently

• 5 regions Whole Foods

•1,100 stores 2015

•New products•Branded Food Service launch

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Page 7: Hip chick investors presentation 3.25.15

Hip Chick Farms Growth 2014: •550% increase in-store sell through•Expanded prod capacity and increased margins

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Page 8: Hip chick investors presentation 3.25.15

Financial Forecast and Highlights

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Page 9: Hip chick investors presentation 3.25.15

Management and Advisors Serafina Palandech: President & Founder - Owner,

Tugboat Events& Director MZA Events: large scale food, entertainment & fundraising event production.

Jennifer Johnson: VP Operations & Founder - Executive Chef for Getty family, foundation and school; Chef at Chez

Panisse

Joe Marshall: CFO - Senior Finance executive; principal at TBL Capital; CFO natural foods companies through successful

exits. MBA from Harvard.

Sales Managers: Gabriella Duarte and Rian Kerrigan

Advisory Board: Neil Gottlieb – Founder & CEO, Three Twins Ice Cream

  Peggy Smith – Co-Founder & COO, Cowgirl Creamery

Bruce Aidells – Founder, Aidell’s Sausage

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Page 10: Hip chick investors presentation 3.25.15

Current Raise - Series A –$1.5mm: fully subscribed

$250K Convertible Note – open

Use of Funds

40% Promotions and Marketing

40% Infrastructure, Staff Support

20% Working capital and inventory

 

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