Hire-a-CMO | Keynote speaker | Entrepreneur

www.andrinemendez.com Kochi.Delhi.London

ENTREPRENEUR 'EXITED POST ACQUISITION'A serial entrepreneur who's exited after his previous startup was acquired by a French Group.

http://youtu.be/4rx6mBfg3F4

BIO '3 STARTUPS & COUNTING'

• Founder at TBS group,launched reward cards programme

• Created 200+ B2B partnerships/sign ups for the programme across Kerala

• Hosted training sessions for sales team

2009- FIRST COMPANY 2010- SECOND COMPANY 2011-THIRD COMPANY 2014-ACQUIRED BY THE LINKS GROUPE

• Launched India's first Web TV• Headed the content planning &

production• Invited to Digital Matters, Singapore

• Launched one of the leading digital creative company from Kochi & expanded to Delhi

• Acquired more than 50 clients in 3 years with revenues at tine of ₹40million

• Lead the client acquisition & account strategy/planning

• Created inbound leads

• Led the acquisition talks with the French group

• Helped the group set up base in India

• Led the account planning & Strategy

Andy has been a serial entrepreneur with a deep understand on user acquisition & business strategies

WORK PROFILE 'MULTIDISCIPLINARY EXPERTISE'Having worked with global brands as a think tank from vivid categories, Andy comes with a vast

experience from different industries

HIRE A CMO 'E-COMMERCE/PRODUCTS/MOBILE'Been an entrepreneur and having worked with startups and web/mobile products and helped to develop/

launch/scale them.

Worked on the Launch Strategy, coordinated with HDFC Bank , cloaked 0.1

million downloads in 4 months

Chiller by MobME Wireless Ringr by Quiq Technologies Chalo Paris by French Embassy

Working on the brand positioning and launch strategy , product development &

B2B partnerships

Worked on product development,ideation & launch

TEACHER 'PART TIME INVITE ONLY PROFESSOR'Andy has hosted some 100+ workshops/sessions at academic level at prestigious institutions in the

country & outside.

A three times TEDx speaker , Andy have been invited to Keynote/Speak at Digital Matters- Singapore, Click Asia Summit - Mumbai , International Conference on Retail - Delhi and Web Summit-Dublin to name a few.

SPEAKER 'INTERNATIONAL KEYNOTE SPEAKER'

http://youtu.be/ouGpcXlEPpM http://youtu.be/dzR1oWNzDaM http://youtu.be/_Jqps9QpuzQ

Below are links of some of the keynote sessions by Andy.KEYNOTE SPEAKER 'ENGAGING & VISUAL '

AWARDS 'EMERGING ENTREPRENEUR 2013'Kerala State Business Excellence Awards , ASDF Awards, Aegis Bell Awards & More

HIRE A CMO 'GO2MARKET OR DIGITAL OR LAUNCH'As a consultant CMO on board with individual capacity with responsibilities similar to a CMO or in

certain cases limited to certain scope ( new media or digital )

FOR WHO 'THIS MODEL WORKS'1. If you are a large or a medium scale organisation who needs a digital expert to drive the new media initiatives & lead your team 2. If you are a small sized company who do not want a full time CMO yet want someone on a part time/consulting basis 3. If you are a startup who is looking for go2market strategy & need a CMO

HIRE A CMO 'MODUS OPERANDI'As a consultant CMO on board with individual capacity with responsibilities like

PRODUCT ROADMAP

BRAND POSITIONING

MARCOM PLANNING

B2B PARTNERSHIPS

ADDITIONAL SCOPE 'ITS LIKE GETTING A TOP UP'Additional to being a consultant CMO there are also certain production elements under which could be

added to the scope when required

DIGITAL MARKETING

COMMUNITY MANAGEMENT

CONTENT & CREATIVE

MEDIA PLANNING &

BUYING

WEBSITE & ASSETS

VIDEO & RICH MEDIA

MOBILE APPS

SOCIAL MEDIA

PRODUCT DEVELOPMENT

BRANDING & LOGO SEO BTL

MILESTONES 'KPI's ARE FIXED'The key figures we will be achieving during the engagement is fixed before work commences

40,000 50,000 1000 250DOWNLOADS FB FANS TWITTER

FOLLOWERSORDERS PER DAY

Sample KPI'S

BUDGET 'ESTIMATES FOR PROJECT'The budget figures for the engagement period will be fixed post the scope of work & KPI are fixed

XX Lac XX Lac XX Lac XX LacCONSULTING MEDIA BUYING REWARDS PRODUCTION COST

Sample Cost elements

REPORTS 'A DETAILED MONTHLY REPORT'Every hour spent as a consultant or on board is accounted for using Time sheeting tools and reports of

the same are submitted in detail.

sample report

SCOPE OF WORK 'CONSULTING + PRODUCTION'The hourly consulting charges averages @ $60/hour & production charges are as per actuals for

any execution/production elements

TERMS 'RULES OF ENGAGEMENT'

75 hrs of engagement per month

Travel expenses outside home base( Kochi ) if any to be borne

by client

Monthly review

meetings on last Saturdays

Advance payments on every 1'st day of

the month. Media(100%) &

production(50%) on advance payments

I like my Coffee,you know how

our meetings

will go

We are as strong as

the weakest link in the

team, it's a team effort.

Period.

A consultant with hands on role in

individual capacity to take

decisions

http://youtu.be/m2MOpmbfaZI

CONTACT 'LETS CONNECT'

REFERENCE CONTACTSCONNECT WITH ANDY

CONNECT WITH ANDY

SPEAKER PROFILE VIDEO

Get in touch with Andy or get a reference from below email addresses about him