hire clix recruitment marketing - using online video as part of your digital recruitment marketing...
TRANSCRIPT
Strategically Using Video to Enhance Your Employment Brand
David Rose – COO – MagnetVideoHireClix Recruitment Marketing Webinar Series:
December 9, 2010
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What to Expect Today
• Quick Intro • Webinar Topic – Recruitment Marketing Strategy
• Why Online Video Matters• How Internet Video can be Leveraged in Recruiting• Results from Using Video in Recruiting Campaigns• Keys to Successful Internet Video Recruiting Strategies• Where Recruiting Videos Can Effectively be Used• A Few Recruiting Video Lessons Learned
• Time for Q&A
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• Based in Chapel Hill, North Carolina• Focused on Recruitment Video• Careermercial Recruitment Product Solution• About David Rose – David Rose has more than 17 years of executive
experience with Fortune 500, start-up and media companies. Mr. Rose is the Chief Operating Officer at MagnetVideo.com, a leading provider of turn-key career marketing video solutions.
About MagnetVideo
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• Based in Gloucester, MA • Recruiting Industry Experience
– Monster Internal Interactive Agency• Focused on Interactive Marketing• Develop Customized Marketing Approach• Drive New Concepts and Analyze Results• Provide Great Value and Zealous Service
About HireClix
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How Big is Online Video?
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Online Video Statistics
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Online Video Stats
• The average US Internet user watches 186 videos per month (Comscore)
• Video SEO is 53 times more likely to drive 1st page search results (Forrester)
• Zappos sells 30% more for products it shows in video instead of pictures (Internet Retailer)
• Video in email marketing has been shown to increase click-through rates by 96% (Implix)
186
53X
30%
96%
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Traditional Job Postings Less Effective
Position Description CRM/SD Solution Architect will play a key role in optimizing the business processes in sales / service / marketing and in driving the corresponding IT technical solution.
Responsibilities include: - Business process optimization and on-going support in sales, service and marketing, including opportunity/pipeline, contract, quotation, order management, channel management, call centre, service warranty, claim, service spare part management, campaign management processes.- IT solution design in SAP CRM and SD. - Worldwide deployment of the CRM and SD solutions. - Project management in the sales and service projects. - Ownership of business blueprint, business requirement gathering, function specification documents and solution design in sales, service and marketing. - Solution validation and testing, user training, data management and go-live support.- Customer and partner on boarding
Position Requirements - At least 5 years experience in SAP CRM applications. In-depth knowledge of the best practices and functions in SAP CRM and SD: SAP CRM opportunity, contract, quotation and order, CRM/SD pricing, IPC product configuration, CRM channel management, CRM customer interaction centre (CIC), CRM ISA, ECC/CRM iBase, claim, service spare part, campaign planning and execution.- Profound business knowledge in sales, service and marketing. Minimum 5 years work experience in these areas. High-tech industry experience preferred. - Bachelor degree in computer science, engineering, business, economy or similar major- Excellent communication and analytics skills. Good team player.- Fluent in English. Chinese or other foreign language is a plus.- At least two full cycle CRM implementations from blueprint to post-production support; at least one global project.
Job Posting for a $6B Global Technology Company – November, 2010
Why Would a Highly Qualified Candidate Applyfor This Job??
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Employers Need to Be Better Marketers
Career Video
• Video Increases job click-through rates by 15%• Video Increases job applicant conversions by 34%
Stats from Major Job Boards with Video on Job Posting
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Online Video in Recruiting Works
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Keys to Successful Online Recruiting Videos
• Keep the length to 60 seconds or less• Focus on “what’s in it” for the candidate• Videos should be as job specific as possible • Repurpose existing marketing assets• Close with a call to action (CTA) – Apply Today
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Lessons Learned in Recruitment Videos• No one is watching online video after 60 seconds• Focus on the career opportunity for candidates• Maximize value and reduce budget risks• Beware of using employees in video
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Where can Recruiting Videos be Used?
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5 Key Thoughts on Recruiting Videos• Hollywood Need Not Apply• Track Your Results• Leverage Video Analytics to Improve Conversions• Post Your Videos on YouTube, but…• About “Going Viral”
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Q&A
To learn more about Careermercials™ visit: http://www.magnetvideo.com/careermercials
To see some Careermercial™ examples visit: http://www.MagnetVideo.com/portfolio
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Thanks for Your Time
MagnetVideo Contacts – David [email protected]
HireClix Contacts – Scott [email protected]
Neil [email protected]
888.419.CLIXhttp://www.hireclix.com