Hire Smart: Why Your Recruiting Process Can Make or Break

Your Business

AppFolio

Complete Solution Includes:

Web-Based Property Management Software

•Property management and accounting

•Online rent collection (free)

•Prospect / guest card tracking

•Marketing

•Website

•Payment processing

•Online applications

•Resident Screening

So You Run A More Successful Business

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NAA

The National Apartment Association (NAA) is a federation of 170 state and local affiliates, comprised of nearly 64,000 members, representing more than 7.3 million apartment homes in the United States and Canada.

www.naahq.org

Other important things to note:

•Units Magazine is the most-read magazine in the apartment industry

•The NAA Education Conference & Exposition is the biggest multifamily event in the industry

•Our official tagline: America’s leading advocate for quality rental housing

•NAA is celebrating 75 years this year

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Azuma

AZUMA Leasing rents major brand washers, dryers, and refrigerators to customers throughout the US. With AZUMA’s low rates, free maintenance, and free delivery, renting appliances is a great option. For the very best in customer service, count on AZUMA Leasing.

www.azuma.com

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Rentometer

Rent comparisons that are simple, easy and free.

www.rentometer.com

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Presented by:

Bill NyeSenior Vice President – Marketing for RLL

Understand your Culture

• Before you begin you need understand your corporate culture and what kind of people will thrive in that culture.

• “we believe in simplicity and innovation.”

•You have to recruit people that believe what you believe.

•In order to do this you MUST fully understand what you believe and how to articulate that point.

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The Recruitment Ad

Standard AD:

“Apartment community is seeking HVAC certified maintenance technician with a minimum of 3 years experience. Qualified candidate must pass a background check and have reliable transportation. Company offers competitive pay, benefits and retirement plan. Please submit your resume to………”

Polling Question:

• Often• Occasionally• Rarely• Never

How often do you see an ad that resembles the one I just shared?

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Culture and Your Recruitment Ad

Modified Ad:

“Apartment Community with a successful track record in resident satisfaction is ready to add another hard working, dedicated, problem solver to our service team. We are seeking people that love to integrate change and technology into the process and enjoys the satisfaction that comes with improving the lives of others. If this sounds like you then we really want to meet you. Send your resume to……..”

How to Market who you really are

• What awards have your people won?• Start by highlighting their

accomplishments.• Sample: Apt. Assn. Manager-of-the Year• What awards have your communities

won?• Sample: Apt. Assn. Community-of-the-

Year.• What recognition has your company

received?• Sample: Survey ratings that exceed the

industry standards.

Start the Interview process with the “Truth Policy”

“This is a very important decision for both of us and the only way we can both make the right decision is if we both have the truth. I promise that no matter what you ask me I will tell you the truth. Will you make me the same promise? Will you promise that no matter what I ask you today you will tell me the truth?

Dump these interview questions

1. Tell me about yourself.2. Where do you see yourself in 5 years?3. What are your short and long term goals?4. Sell me this pen.

Polling Question

• Yes• No

Have you ever been asked any of those questions?

High Impact Interview Questions

1. Why are you looking for a new job?2. What prompted you to respond to our ad?3. What do you like most about your current

supervisor?4. What do you dislike most about your current

supervisor?5. What do you like most about your job?6. What do you dislike most about your job?7. What do you like most about your coworkers?8. What do you dislike most about your coworkers?9. Why?10. What do you do for fun?11. What makes you angry?12. Tell me about a time when…..13. What’s the most trouble you have ever faced?

Conducting Reference Verifications

• The key is to ask the candidate what you plan on asking the reference and simply ask the one giving the reference to agree or disagree with what the candidate told you.

• In the example on the next slide Jim is the candidate and Laura is the former supervisor.

• You simply ask Jim how he thinks Laura will respond to the following questions.

• All questions are answered: Below average, average, above average or outstanding.

Reference Verification Questions

1. How would Laura rate your dependability?• Why?2. How would Laura rate your technical skills?• Why?3. How would Laura rate your initiative?• Why?4. How would Laura rate your ability to work with others?• Why?5. How would Laura rate your customer service skills?• Why?6. How would Laura rate your overall performance?• Why?

Rules for Attracting the Top Talent

1. Be prepared and professional.2. Do what you say you are going to do.3. Be completely transparent.4. Follow your states employment laws

to the letter of the law.

Any Questions?

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