hiring seo consultants

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5 Red Flags for Small Biz Owners When Hiring SEO Consultants

Why Small Business Hire SEO ConsultantsWant to be on page one to Potential CustomersAlternative to paying lots of AdsNo time or expertise

Digital Marketing Trends

Problem: How to Hire the Right SEO ConsultantDon't know what SEO is or Can DoFear of being overchargedDon't know if the SEO consultant is really competent enough


5 Red Flags when Hiring a SEO ConsultantThey Don't have a Coherent SEO StrategyThey Spam Backlinks and say They can Get you to Page One FastThere is no process for regular updates & Performance ReviewThey Charge too LittleThey have an irregular Client Pool


They Don't have a Coherent SEO StrategySEO usually involves:Website Audit: load speed, mobile responsive, backlink penaltiesCompetitor Keyword & back-links research: look for long-tail or less competitive keywords to rankOn-Page and On-Site Optimization: meta tags, schema markup, anchor text, internal linksOff-Page link building with Good Content vs QuantityLocal Search, Citations and Reviews Building


Questions to Ask about SEO Strategy"Can you briefly tell me what's your recommended SEO strategy for my business?", "If I have Google penalties, how do you resolve them?"


They talk about building hundreds of back-links and getting to Page One Fast

More is NOT BETTERGoogle does not like unnatural link-buildingGoogle algorithm looks for low-quality contentGet to Page One FAST is not always achievableSpamming SEO articles, comments may work for a whileYou have to overcome incumbent competitors who have more back-links

Question: "Do you guarantee that I will be on 1st page? How?"


There is no process for regular updates & Performance Review"How would you measure success?", "What metrics do you track?"Traffic, Keywords ranking, Conversion"What reports will I receive regularly?- Updates of what actions they took, problems they encountered, how to solved them- Reports of backlinks built, blog or forum comments, articles distribution list- Reviews of performance statistics, feedback "What tools do you use for SEO?" - Reporting, Link Building, Research and Technical tools.


Charge too LittleTypical overheads: each articles range from $20-$80Single project for on-site/ on-page audit, optimization usually $4,000-10,000Retainer for building backlinks and reports/update can range from $500-$5,000Reference: http://seogoodguys.com.sg/why-seo-expensive/


Irregular client pool"Who are your longest active clients? How long?"SEO is an on-going battle with Competitors for keywordsRequires articles, link building, optimization all the timeGood SEO Consultants should have long-time clients


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Finding A Good SEO ConsultantTrack Record & Case StudySystematic Process, with Regular Reports/UpdatesCharge ReasonablyGood Coherent StrategyCan relate to other marketing strategies like Social Media, PPC etc.


Thank You


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